Pinterest has partnered with affiliate shopping platform LTK to automatically share top-performing LTK image posts to Pinterest.
These posts will include links to influencers’ profiles and tagged products, giving creators greater exposure and potential affiliate earnings.
LTK, known for shoppable tutorials and fashion discovery content, reaches 40 million monthly users.
Pinterest, now with 570 million monthly active users, continues to shift away from its social media roots to focus on shopping discovery.
This collaboration complements Pinterest’s existing partnerships with Amazon, Shopify, and WooCommerce, further expanding its product catalog and enhancing its eCommerce capabilities.
While a full merger might seem logical, this alliance may achieve similar goals with less risk—offering mutual growth and broader reach for both platforms.