Clickbait is a type of online content designed to drive clicks. It’s often misleading and designed to get you to click on a link. Clickbait headlines are usually found on social media, where they can be particularly effective. But you can also find them on news websites and blogs. It takes the form of an eye-catching headline or thumbnail image, often with an exaggerated or misleading description, that is designed to entice readers to click on a link to the full story or video.
Examples
An example of clickbait would be an article with a headline that reads “You Won’t Believe What This Celeb Did!” or “This One Simple Trick Will Change Your Life!” These headlines are designed to make you curious and click on the article.
Simplify Your Social Media Strategy.
With Social Champ, effortlessly apply the best practices you’ve just learned. Schedule posts, analyze performance, and engage with your audience—all in one place.