Even though Twitter is a platform where people focus more on socializing and building connections rather than marketing and advertising their products. This is mainly because Twitter marketing can be pretty tiresome and time-consuming if the strategy is not planned to perfection.
However, it can be super fruitful if you do it right. To help you out, we invited Madalyn Sklar to share her expert opinion on how to do justice to Twitter Marketing this week on #ChampsTalk.
Madalyn Sklar is a pioneer in digital marketing with 25+ years of experience under her belt. It is safe to say that she was there through the changing landscapes of all the leading social media platforms.
She is also a Twitter marketing expert and runs multiple Twitter spaces every week.
Let’s see what she has to say!
We are LIVE from our #ChampsTalk session with @MadalynSklar | Twitter Marketing Expert
Topic of Discussion: How to Create A Perfect Twitter Strategy for Business 😀
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.#chatsession #twitterstrategy #marketing #socialmediamarketing pic.twitter.com/dSclVrrYCx— Social Champ (@SocialChampSays) October 6, 2021
Thank you @MadalynSklar for joining us today 🙏
Let's begin with our first question: What can a business achieve from being active on Twitter? #ChampsTalk pic.twitter.com/zAIXAQt47d
— Social Champ (@SocialChampSays) October 6, 2021
I'm excited to be here! #ChampsTalk pic.twitter.com/pEvet3ECkO
— Madalyn Sklar (@MadalynSklar) October 6, 2021
A1: Being active on Twitter is great for boosting brand exposure. You’ll be able to reach a much wider audience of people who are interested in you and the work you’re doing. That can help grow your community, build your authority, and increase conversions. #ChampsTalk https://t.co/NXtnCxciDX
— Madalyn Sklar (@MadalynSklar) October 6, 2021
https://twitter.com/ManuelBrent3207/status/1445767849314713614
Q2. Do you think it’s necessary for a business to audit its Twitter account? #ChampsTalk pic.twitter.com/rBY3K6vLZ6
— Social Champ (@SocialChampSays) October 6, 2021
A2a: Absolutely! Part of auditing your account is reviewing your profile to make sure all of your info is accurate and updated. How does your bio sound? Is your link working? Could your header image use a refresh? And is your pinned tweet relevant? #ChampsTalk https://t.co/3zAzVHx4rO
— Madalyn Sklar (@MadalynSklar) October 6, 2021
A2b: Another part of auditing your account is reviewing your content and your overall strategy. What kind of posts generate the most traction? What isn’t working for you? Has your growth stalled and if so, how can you turn things around? #ChampsTalk
— Madalyn Sklar (@MadalynSklar) October 6, 2021
A2c: I host a weekly room in Twitter Spaces where we help people by auditing their profile and help them improve it. #ChampsTalk #TwitterAudits pic.twitter.com/kG7TOiv35k
— Madalyn Sklar (@MadalynSklar) October 6, 2021
A2. Absolutely it is necessary if you are concerned about your business growth. Twitter has an analytics option that tells many things about your engagement and content effectiveness..#ChampsTalk
— Amal Ghosh (@AmalGhosh3) October 6, 2021
A2: Absolutely, you have to know what content was effective and work on optimizing that.
— Zamaokuhle Ngwenya🇿🇦🇷🇼 (@zamaokuhle_n) October 6, 2021
https://twitter.com/ManuelBrent3207/status/1445768819469737985
https://t.co/nZ7ypGdPPC#ChampsTalk
— Madalyn Sklar (@MadalynSklar) October 6, 2021
Q3. What are the best practices to incorporate in a Twitter marketing strategy? #ChampsTalk pic.twitter.com/XKBqBIWpBs
— Social Champ (@SocialChampSays) October 6, 2021
A3: First and foremost, be active on the platform by tweeting often and engaging with others. I would also block off time for participating in Twitter chats and hosting or joining Twitter Spaces because both are great for gaining exposure. #ChampsTalk https://t.co/Ruv1H9SXo4
— Madalyn Sklar (@MadalynSklar) October 6, 2021
A3b: It's important to know your target audience and the type of content they will find valuable. I have a helpful article.#ChampsTalkhttps://t.co/0Iu8vPjsP1
— Madalyn Sklar (@MadalynSklar) October 6, 2021
https://twitter.com/ManuelBrent3207/status/1445773442691653632
Q4. How can a business increase brand awareness for a specific set of audiences? #ChampsTalk pic.twitter.com/SBRXG3bRSJ
— Social Champ (@SocialChampSays) October 6, 2021
A4: If you want to increase brand awareness for a specific audience, you’ll want to talk about the topics they’re interested in and are searching for. You can even join Twitter chats in their niche and have conversations with them there, like what we are doing here. #ChampsTalk https://t.co/2w5Ox13bPq
— Madalyn Sklar (@MadalynSklar) October 6, 2021
https://twitter.com/ManuelBrent3207/status/1445773628281274379
Q5. How effective do you think Twitter ads are, and what are the best practices for running them? #ChampsTalk pic.twitter.com/ZTZrHd1V4U
— Social Champ (@SocialChampSays) October 6, 2021
A5a: Twitter ads can be effective when done right. It’s all about knowing what works for your audience in terms of the ad copy and the graphic or video you include. What’s going to grab their attention and get them to take action? #ChampsTalk https://t.co/rqrnSQXD9r
— Madalyn Sklar (@MadalynSklar) October 6, 2021
A5b: Plus, you need to know how to target your ad to the right audience. If you don’t, you’ll spend a bunch of money to have your ad placed on the feeds of people who just aren’t interested in what you’re offering. #ChampsTalk
— Madalyn Sklar (@MadalynSklar) October 6, 2021
A5: Twitter Ads are important because they help you optimize reach to a targeted audience. Best practice is know who you want to reach #ChampTalk
— Zamaokuhle Ngwenya🇿🇦🇷🇼 (@zamaokuhle_n) October 6, 2021
A5c: I'm a big fan of experimenting to see what works specifically for your needs. What works for me might not work for you. Try things and ask your audience for feedback. #ChampsTalk
— Madalyn Sklar (@MadalynSklar) October 6, 2021
https://twitter.com/ManuelBrent3207/status/1445774530299842572
Q6. How often should a brand revisit its Twitter marketing strategy? How helpful is the Twitter Analytics tool, in your opinion? #ChampsTalk pic.twitter.com/OYXtb8mrXR
— Social Champ (@SocialChampSays) October 6, 2021
A6a: I’d suggest reviewing your overall Twitter marketing strategy on a quarterly basis, but still checking in monthly to ensure you’re on track and that things are going smoothly. This way, you can make changes as needed after seeing each month’s analytics. #ChampsTalk https://t.co/VBdmRpCz45
— Madalyn Sklar (@MadalynSklar) October 6, 2021
A6b: The Twitter analytics tool is great because it helps you to see how your account is growing, the content your audience is enjoying, and more. From there, you can tweak your strategy to incorporate more of what works for you and ditch what doesn’t. #ChampsTalk
— Madalyn Sklar (@MadalynSklar) October 6, 2021
A6c: You can access your Twitter Analytics right inside of Twitter on desktop (browser) by going to the left-side navigation, clicking on "More" and then "Analytics."
Here's a shortcut:https://t.co/8WRP5jygf6#ChampsTalk
— Madalyn Sklar (@MadalynSklar) October 6, 2021
https://twitter.com/ManuelBrent3207/status/1445777542095327239
A6: every month. Twitter analytics is important because it gives you insight on what's happening to your content. Analytics= better decision making #champsTalk
— Zamaokuhle Ngwenya🇿🇦🇷🇼 (@zamaokuhle_n) October 6, 2021
Q7. Your top 5 tips to increase engagement on Twitter?#ChampsTalk pic.twitter.com/E6ZtyhAHtx
— Social Champ (@SocialChampSays) October 6, 2021
A7a: To increase engagement on Twitter, do these things:
1) Post often.
2) Use relevant hashtags.
3) Engage with others.
4) Participate in Twitter chats.
5) Host Twitter Spaces.#ChampsTalk https://t.co/0s2DCa8pds— Madalyn Sklar (@MadalynSklar) October 6, 2021
A7b: I have lots of helpful tips in this article. #ChampsTalkhttps://t.co/KaqNJVrynv
— Madalyn Sklar (@MadalynSklar) October 6, 2021
https://twitter.com/ManuelBrent3207/status/1445780847181762569
Q8. Lastly, who do you think we should invite next on #ChampsTalk? pic.twitter.com/tpISKadmut
— Social Champ (@SocialChampSays) October 6, 2021
A8: I'm going to recommend my friend and colleague @DhariLo. She's a real social media pro who always delivers value everywhere she goes. #ChampsTalk https://t.co/i6KijFhK0y
— Madalyn Sklar (@MadalynSklar) October 6, 2021
Thank you @MadalynSklar for the awesome recommendation! 🙏@DhariLo , we would love to have you on our #ChampsTalk 😇
— Social Champ (@SocialChampSays) October 6, 2021
https://twitter.com/ManuelBrent3207/status/1445804435934900224
That's it for today folks, we would like to thank you @MadalynSklar for your knowledgeable insights. 🙏
We loved having you and hope that the audience enjoyed today’s session of #ChampsTalk 😊 pic.twitter.com/C0YMFKjZ7D
— Social Champ (@SocialChampSays) October 6, 2021
Thank you! It was my honor to join you all today for #ChampsTalk. pic.twitter.com/J4aiXimcM7
— Madalyn Sklar (@MadalynSklar) October 6, 2021
It was an honor for us too! ❤️
— Social Champ (@SocialChampSays) October 6, 2021
Do you think Hashtags help increase tweet reach, and is it a good place to utilize trends?@MadalynSklar #ChampsTalk @SocialChampSays
— Yumna Hafeez (@hafeez_yumna) October 6, 2021
Hashtags can help but you don't want to use too many. It's not necessary. Twitter's search works without having to resort to hashtags. #ChampsTalk
— Madalyn Sklar (@MadalynSklar) October 6, 2021
What is your opinion on Twitter Spaces, and how should brands utilize it for marketing? @MadalynSklar @SocialChampSays #ChampsTalk
— Marium Fahim Khan (@marium_fahim) October 6, 2021
I'm a huge fan of Twitter Spaces. I host 3 weekly rooms each week. Check out my articles about Spaces here.#ChampsTalkhttps://t.co/AMtnuXVuTF
— Madalyn Sklar (@MadalynSklar) October 6, 2021
What type of content, in your expert opinion, does the Twitter audience appreciate the most?@MadalynSklar @SocialChampSays #ChampsTalk
— Jennifer Andrew (@itsjenniferandr) October 6, 2021
It's a good idea to share a variety of content. I like sharing motivational quotes, helpful resources, videos and GIFs. Try things and see what resonates with your audience. #ChampsTalk pic.twitter.com/Q7sfpJKuX8
— Madalyn Sklar (@MadalynSklar) October 6, 2021
How do I put my tweets in front of the right target audience? @MadalynSklar @SocialChampSays #ChampsTalk
— Syed Hamza (@kepler31b) October 6, 2021
You need to know who your target audience is. Share content on your profile that they would find helpful and interesting. #ChampsTalk
— Madalyn Sklar (@MadalynSklar) October 6, 2021
Should a company focus on user-generated content, and what are its benefits? #ChampsTalk @SocialChampSays @MadalynSklar
— Fahad Ahmed (@Fahad_Ahmed94) October 6, 2021
I think user-generated content is always a great idea for a company to share. Who better to help sell your products and services than your own customers who get on social media and say great things about your business. #ChampsTalk
— Madalyn Sklar (@MadalynSklar) October 6, 2021
What is your personal favorite Twitter campaign that took the world by storm and why? @MadalynSklar @SocialChampSays
— Tahniat Alam (@tahniatalam) October 6, 2021
I think @Starbucks and @WholeFoods are great with their Twitter campaigns.#ChampsTalk
— Madalyn Sklar (@MadalynSklar) October 6, 2021
Beardvertising with Dollar Shave Club… It opened up a world of opportunities and friendships. https://t.co/Lk0UnkrQot
— Andy Church (@wrestlingandy) October 6, 2021
Can you give your Top 5 ideas to increase followers on Twitter?@MadalynSklar @SocialChampSays
— Tahniat Alam (@tahniatalam) October 6, 2021
The best way to increase your followers on Twitter is get on people's radar and grab their attention. I have an article that will help. #ChampsTalkhttps://t.co/BTn3zsPnTd
— Madalyn Sklar (@MadalynSklar) October 6, 2021
Engage ✅ as much as you can
— Your Money 💵💵 Diet (@yourmoneydiet) October 7, 2021
Thanks for sharing your valuable knowledge. @MadalynSklar
I would like to ask a basic one but an important :)
How do I get my targeted audience/influencers to follow me on Twitter? Can you please share some key points that one should focus on? #ChampsTalk
— Syed Muneeb Ul Hasan (Let's meet at #WCUS) (@syed_muneebb) October 6, 2021
Thank you, Syed! It was my honor to join #ChampsTalk.
Great question! For targeted audience, find them in Twitter chats and rooms in Spaces. You need to get in front of them.
For influencers, see next tweet. 👇
— Madalyn Sklar (@MadalynSklar) October 6, 2021
For influencers, create a private Twitter list with them in it, check daily. See what they are tweeting about and reply to some of them. It's okay to jump into conversations with them. You want to get on their radar. #ChampsTalk
— Madalyn Sklar (@MadalynSklar) October 6, 2021
We would like to thank Madalyn Sklar for taking the time for us and giving our audience exceptional advice!
1 comment
Talha
How often should a brand revisit its Twitter marketing strategy? How helpful is the Twitter Analytics tool, in your opinion