Digital Marketing serves as the cornerstone of online businesses and has become an essential element of the internet marketplace. Those working for online companies for a longer time know well how digital marketing is & how it can drive more sales/ engagement of the audience.
To shed more light on the creation and benefits of digital marketing strategy, we invited Gus Bhandal for a chat session at #ChampsTalk.
His approach to digital marketing strategy was on-point to educate all those looking forward to improving the digital marketing strategy of their business.
In case you missed the session, here is a quick recap.
We are Live 📢 on #ChampsTalk Twitter chat session with @mguruuk | Marketing Geek
Topic: Creating A Holistic Digital Marketing Strategy ⚡️ pic.twitter.com/eI997kNbMY
— Social Champ (@SocialChampSays) March 2, 2022
Great to be here, and thank you for inviting me to be a part of this. #ChampsTalk
— The M Guru: Gus Bhandal (@mguruuk) March 2, 2022
Thank you @mguruuk for joining us today 🙏
Let's begin with our first question: Let’s start the session by understanding what are the topmost digital marketing strategies that every business owner should maintain? #ChampsTalk pic.twitter.com/qUaPV1mqlG
— Social Champ (@SocialChampSays) March 2, 2022
Any strategy, digital or otherwise, should think about the end goal – WHY are you doing it. I often like to work backwards from here to find the starting point. #ChampsTalk
— The M Guru: Gus Bhandal (@mguruuk) March 2, 2022
Q2. Please tell our audience, the importance of various digital marketing departments including, Social Media, SEO, Content, Community, Affiliate & Paid? #ChampsTalk pic.twitter.com/IObQ32SEy7
— Social Champ (@SocialChampSays) March 2, 2022
They all dovetail into one another – and should work together to demonstrate brand congruence. #ChampsTalk
— The M Guru: Gus Bhandal (@mguruuk) March 2, 2022
They all do something different – social media is to be engaging, SEO is to be found, Paid social is for outreach, and Community is to partake in conversations – but they should all crossover to work best – they go hand-in-hand. #ChampsTalk
— The M Guru: Gus Bhandal (@mguruuk) March 2, 2022
Q3. In your opinion what’s the first thing that one should kick-off – is it Organic or Paid? #ChampsTalk pic.twitter.com/nE4BkGgk80
— Social Champ (@SocialChampSays) March 2, 2022
1/2 IMO, one doesn’t work without the other – you have to make the shop window enticing, but then you have to make sure you can look after the clients once they come in. If I had to choose, then I think organic, when done well, can be more sustainable. #ChampsTalk
— The M Guru: Gus Bhandal (@mguruuk) March 2, 2022
2/2 The important thing is that they sit together to focus on the end goal, which in most cases is making sales. If the client wants to do their due diligence, then having a decent organic presence is key to portraying a holistic company view. #ChampsTalk
— The M Guru: Gus Bhandal (@mguruuk) March 2, 2022
Q4. What are the major KPIs that the Marketing Manager should look after? #ChampsTalk pic.twitter.com/bwqQbPYJuF
— Social Champ (@SocialChampSays) March 2, 2022
1/2 The best KPI is money in the bank! However, I always focus on engagement – are people seeing your content and liking it enough to engage? If the answer is no to either, then it won’t work. #ChampsTalk
— The M Guru: Gus Bhandal (@mguruuk) March 2, 2022
Q5. SEO plays a vital role! It would be great if you can share your best practices for newly launched websites. #ChampsTalk pic.twitter.com/gHu2BHekDH
— Social Champ (@SocialChampSays) March 2, 2022
1/2 Keep it simple, and think about the end user. Many websites make the mistake of trying to be all things to all people, and then only talking about themselves. #ChampsTalk
— The M Guru: Gus Bhandal (@mguruuk) March 2, 2022
2/2 My own website was originally over 100 pages! I thought that, if it's on there, then people will buy – instead, it gave visitors 'choice paralysis'. Focus the content on the customer and what they want. #ChampsTalk
— The M Guru: Gus Bhandal (@mguruuk) March 2, 2022
It really depends on the industry – I know Facebook Ads require more work nowadays (thanks to iOS changes) and Google Ads / PPC will always be good (budget allowing), but LinkedIn Ads are growing in popularity thanks to a more business-focussed audience. #ChampsTalk
— The M Guru: Gus Bhandal (@mguruuk) March 2, 2022
Q7. Could you please share some growth hacking strategies for digital marketers? #ChampsTalk pic.twitter.com/76TiHVTCKk
— Social Champ (@SocialChampSays) March 2, 2022
There is no such thing as a growth hack. Just be yourself, create great content, and engage with your ideal clients. Just remember that digital marketing is a long-term business-growth strategy. #ChampsTalk
— The M Guru: Gus Bhandal (@mguruuk) March 2, 2022
Q8. Please suggest some useful & must-have tools for digital nomads. #ChampsTalk pic.twitter.com/pQexEgJXGL
— Social Champ (@SocialChampSays) March 2, 2022
1/2 Storing content in the cloud, a password manager (like LastPass), a decent social media scheduler (like Social Champ 😉), and a battery pack! #ChampsTalk
— The M Guru: Gus Bhandal (@mguruuk) March 2, 2022
2/2 The tools I love on my devices (and the ones I can't live without) are things like Canva, Zoom, Dropbox, Unsplash, Whatsapp, and Calendly. #ChampsTalk
— The M Guru: Gus Bhandal (@mguruuk) March 2, 2022
Q9. What are your pro-tips to rule the digital world? #ChampsTalk pic.twitter.com/btqBslxd3m
— Social Champ (@SocialChampSays) March 2, 2022
Always give value; always be yourself; support others; and don't try to be everywhere – pick a channel or two, and go all-in! For me, I use LinkedIn and Twitter a LOT! #ChampsTalk
— The M Guru: Gus Bhandal (@mguruuk) March 2, 2022
Q10. Lastly, who do you think we should invite next on #ChampsTalk? pic.twitter.com/RGZjoBJjU8
— Social Champ (@SocialChampSays) March 2, 2022
There are so many people I love on Twitter – @muchmoresocial; @jeremy_linaburg; and @ImTristanG all come to mind first! #ChampsTalk
— The M Guru: Gus Bhandal (@mguruuk) March 2, 2022
That's it for today folks, we would like to thank you @mguruuk for your knowledgeable insights. 🙏
We loved having you and hope that the audience enjoyed today’s session of #ChampsTalk 😇 pic.twitter.com/21h82hcBXm
— Social Champ (@SocialChampSays) March 2, 2022
The pleasure was all mine, thank you again for having me on #ChampsTalk! 🧡 pic.twitter.com/VzJnqIPSTo
— The M Guru: Gus Bhandal (@mguruuk) March 2, 2022
We want to thank Gus Bhandal for taking out his precious time for our chat session and sharing valuable knowledge with our audience.
