Disclaimer:
The information presented in this blog post is based on publicly available data from official sources at the time of writing. Our intention is solely to provide accurate and helpful information. If you notice any inaccuracies, please feel free to contact us for corrections.
Tailwind is a popular marketing platform that can help you grow on major social media platforms.
Although it started as a tool for Pinterest, it now offers more support for additional platforms, including Instagram and Facebook.
Short Summary
- Tailwind pricing comes in Free, Pro, Advanced, and Max plans.
- Each plan fits different goals and gives you access to specific features.
- The cost works for some users, but it can feel high if you only need the basics.
- You can find tools like Social Champ that offer similar features at a lower price.
- The right choice depends on your goals, the features you need, and your budget.
In addition to providing social media management tools, Tailwind also stands out with its design and email marketing services. As a result, its pricing is designed to be coherent with being a combination tool.
In this guide, we’ll tell you all about Tailwind pricing and provide you with alternative social media management platforms that can better suit your budget.
Let’s begin.

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Tailwind Pricing Plans Explained: Free, Pro, Advanced, and Max
Tailwind offers four main plans: Free Forever, Pro, Advanced, and Max, each designed for different stages of your growth journey.
Each plan can either be billed monthly or annually. However, if you choose to pay annually, you receive a discount for each plan.

And here is what you’ll be paying if you decide to pay annually.

Now, let’s take a closer look at the Tailwind pricing plans, with a focus on posting limits, features, and user access.
Plan | Monthly Price | Annual Price | What’s Included |
---|---|---|---|
Free Forever | $0/mo USD | $0/mo USD | – 5 AI Credits/mo
– 5 Posts per month – 1 account – 5 Post Designs/mo – 1 Tailwind Communities + 30 submissions/mo – Smart.bio Custom Link – Basic Analytics – 1 user – Unlimited Email Contacts – 20 Email Sends/mo |
Pro | $14.99/mo | $24.99/mo | – 200 AI Credits/mo
– 200 Posts per month – 1 account – Unlimited Post Designs – 5 Tailwind Communities + 30 submissions/mo – Smart.bio Custom Link – Advanced Analytics – 1 user – Unlimited Email Contacts – 200 Email Sends/mo |
Advanced | $24.99/mo | $49.99/mo | – 1000 AI Credits/mo
– 1000 Posts per month – 2 accounts – Unlimited Post Designs – Unlimited Tailwind Communities + Unlimited submissions/mo – Smart.bio Custom Link – Advanced Analytics – 2 users – Unlimited Email Contacts – 500 Email Sends/mo |
Max | $49.99/mo | $99.99/mo | – 2000 AI Credits/mo
– Unlimited Posts per month – 3 accounts – Unlimited Post Designs – Unlimited Tailwind Communities + Unlimited submissions/mo – Smart.bio Custom Link – Advanced Analytics – 5 users – Unlimited Email Contacts – 1000 Email Sends/mo |
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Free Forever Plan
As is apparent from the name, you can use this plan for free. Unfortunately, it comes with a lot of limitations, which makes it ideal for individuals or small businesses testing the platform before committing to a paid plan.
Here’s what you get:
- 5 AI Credits per month
- 5 posts per month across Instagram, Pinterest, and Facebook
- 1 connected account
- 1 post design per month
- 1 Tailwind Community with 30 submissions per month
- bio Custom Link
- Basic analytics
- 1 user
- Unlimited email contacts
- 20 email sends per month
-
Pro Plan
The Pro plan costs $14.99/month when billed annually and $24.99/month when billed monthly. This plan is ideal for solo marketers or small teams focusing on one brand.
It offers:
- 200 AI Credits per month
- 200 posts per month across Instagram, Pinterest, and Facebook
- 1 connected account
- 200 post designs per month
- 5 Tailwind Communities with 30 submissions each
- bio Custom Link
- Advanced analytics
- 1 user
- Unlimited email contacts
- 200 email sends per month
-
Advanced Plan
The Advanced plan’s price is $24.99/month when billed annually and $49.99/month when billed monthly. This plan is better suited for growing businesses or agencies managing multiple brands.
It comes with:
- 1000 AI Credits per month
- 1000 posts per month across Instagram, Pinterest, and Facebook
- 2 connected accounts
- Unlimited post designs
- Unlimited Tailwind Communities with unlimited submissions
- bio Custom Link
- Advanced analytics
- 2 users
- Unlimited email contacts
- 500 email sends per month
-
Max Plan
The Max plan costs $49.99/month when billed annually and $99.99/month when billed monthly. It’s designed for established agencies or large teams with high posting demands.
It comes with:
- 2000 AI Credits per month
- Unlimited posts per month across Instagram, Pinterest, and Facebook
- 3 connected accounts
- Unlimited post designs
- Unlimited Tailwind Communities with unlimited submissions
- bio Custom Link
- Advanced analytics
- 5 users
- Unlimited email contacts
- 1000 email sends per month
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Pros and Cons of Tailwind’s Pricing Structure
What’s great about the Tailwind pricing structure is that it works for all types of brands, from small businesses to larger agencies managing multiple clients.
The platform does not force you to experiment with features you don’t need. Instead, it allows you to choose a package that matches your workload.
That said, it is best to look at the platform’s pros and cons before you make a decision to invest in it:
Pros
- It allows you to send emails, which is a feature that most social media scheduling tools lack.
- You can add unlimited email contacts in all plans.
- Even lower-tier plans include AI Credits, ready-to-use designs, and Smart.bio Custom Links to support your content strategy.
- It offers a 50% discount for non-profits.
Cons
- Lower-priced plans limit posts per month and connected accounts. You may need to upgrade sooner than planned.
- Each plan includes a set number of AI Credits. If you create content in high volumes, you might hit that cap quickly.
- It only offers scheduling for Pinterest, Instagram, and Facebook pages.
- Team member limits can push larger groups into higher-priced tiers.
Considering this, it’s important to assess your actual posting needs and team size before choosing a plan.
That way, you can select a Tailwind pricing option that delivers value without paying for unused features.
Tailwind Pricing vs. Social Champ Comparison Overview
When you compare Tailwind pricing with Social Champ, you’ll see the difference goes beyond cost.
It’s also about how each tool structures its features.
Tailwind focuses on scheduling for Pinterest, Instagram, and Facebook pages. Its plans also limit the number of posts, connected accounts, and AI Credits you can use.
Social Champ works differently. All paid tiers include unlimited post scheduling and support for a wider range of platforms.
Considering this, your best option depends on the channels you manage, how much content you post, and whether you want more flexibility as your team grows.
Let’s take a closer look at how Tailwind and Social Champ stack up on pricing.
Plan | Tailwind’s Pricing | Social Champ’s Pricing | Tailwind Features | Social Champ Features |
---|---|---|---|---|
Free | $0/mo | $0/mo | 5 posts per month, 1 account per network (Instagram, Pinterest, Facebook), 5 AI Credits, Smart.bio link | 3 social accounts,15 scheduled posts, basic analytics, 1 user |
Pro and Starter | $14.99/mo (annually) and $24.99/mo (monthly) | $4/mo per channel (annually) and $5/mo per channel (monthly) | 200 posts/month, 1 account per network, 200 AI Credits, 200 post designs, advanced analytics | 1 workspace, unlimited scheduling, analytics and reporting, 1 user, boost ads |
Advanced and Growth | $24.99/mo (annually) and $49.99/mo (monthly) | $8/mo per channel (annually) and $9/mo per channel (monthly) | 1,000 posts/month, 2 accounts per network, 1,000 AI Credits, advanced analytics, community support | Unlimited users, unlimited scheduling, unlimited workspaces, team roles, social listening, advanced analytics, competitor analysis, client management |
Max and Enterprise | $49.99/mo (annually) and $99.99/mo (monthly) | Custom pricing | Unlimited posts, 3 accounts per network, 2000 AI Credits, advanced analytics | Unlimited scheduling, advanced automation, team collaboration, analytics, unlimited users, custom integrations |
Now, Social Champ vs Tailwind features at a glance:
Features | Social Champ | Tailwind |
---|---|---|
Social Networks | ||
Facebook (Meta) | ✔️ | ✔️ |
✔️ | ✔️ | |
Threads | ✔️ | ❌ |
YouTube | ✔️ | ❌ |
✔️ | ✔️ | |
TikTok | ✔️ | ❌ |
✔️ | ❌ | |
Mastodon | ✔️ | ❌ |
Bluesky | ✔️ | ❌ |
Google Business Profile | ✔️ | ❌ |
X (Twitter) | ✔️ | ❌ |
WhatsApp Business | ✔️ | ❌ |
Scheduling & Publishing | ||
Bulk Schedule | ✔️ | ✔️ |
Social Media Calendar | ✔️ | ✔️ |
Instagram Reels & Stories | ✔️ | ✔️ |
Save & Schedule Draft | ✔️ | ✔️ |
First Comment Scheduling | ✔️ | ❌ |
Social Listening | ||
Social Listening | ✔️ | ✔️ |
Analytics | ||
Competitor Analysis | ✔️ | ✔️ |
Customizable Reports | ✔️ | ✔️ |
White-labeled Analytics Reports | ✔️ | ✔️ |
Individual Posts Analytics | ✔️ | ✔️ |
AI Features | ||
AI Image Generator | ✔️ | ❌ |
AI Content Generator | ✔️ | ✔️ |
AI-Best Time to Post | ✔️ | ✔️ |
Sentiment Analysis | ✔️ | ✔️ |
Content Creation | ||
Media Library | ✔️ | ✔️ |
Royalty-Free Images | ✔️ | ❌ |
Shared Calendar | ✔️ | ✔️ |
Assign Access and Permissions | ✔️ | ✔️ |
Auto RSS | ✔️ | ❌ |
Approval Workflow and Posts | ✔️ | ✔️ |
Content Suggestions | ✔️ | ✔️ |
Integrations & Apps | ||
Zapier | ✔️ | ✔️ |
Bit.ly | ✔️ | ❌ |
Canva | ✔️ | ✔️ |
VistaCreate | ✔️ | ❌ |
OneDrive | ✔️ | ❌ |
WordPress Plugin | ✔️ | ❌ |
Chrome Browser Extension | ✔️ | ✔️ |
iOS & Android Apps | ✔️ | ❌ |
Google Drive Integration | ✔️ | ❌ |
Dropbox | ✔️ | ❌ |
Flickr | ✔️ | ❌ |
Imgur | ✔️ | ❌ |
WhatsApp Business | ✔️ | ❌ |
Google Analytics | ✔️ | ✔️ |
Team Management | ||
Shared Calendar | ✔️ | ✔️ |
Assign Posts to Team Members | ✔️ | ✔️ |
Invite Additional Users | ✔️ | ✔️ |
Customer Support | ||
Community Management | ✔️ | ✔️ |
Live Chat Support | ✔️ | ❌ |
Email Support | ✔️ | ✔️ |
Live Demo | ✔️ | ✔️ |
Pricing | Starts at: $4 |
Starts at: $14.99 |
Free Plan | ✔️ | ✔️ |

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Manage posts, comments, and insights in one place. Just the tools that keep your social media running smoothly.
Affordable Alternatives to Tailwind for Social Media Management
Tailwind pricing offers value for many users, but it may not suit every budget or feature requirement.
If you want tools that deliver strong functionality at a lower or similar cost, there are several reliable options available.
These Tailwind alternatives often support more platforms, offer unlimited scheduling, or include collaboration tools at no extra charge.
Let’s take a look at some cost-effective tools your business can consider.
-
Social Champ
Social Champ’s Dashboard Social Champ stands out for its flexible pricing and feature-rich plans.
It supports major platforms, including Instagram, Facebook, LinkedIn, X, Pinterest, YouTube, Google Business Profile, TikTok, Threads, Bluesky, Mastodon, WhatsApp Business, and Google Analytics.
Key Features
- You can post to several platforms at once and set them to go live when your audience is most active
- There is a visual calendar that keeps every piece of content in view
- You can see which posts connect best through built-in performance reports
- It offers one unified inbox to reply to comments and messages
- You can keep track of brand mentions and trending conversations with social monitoring tools
Pricing
Social Champ offers a free plan for 3 accounts. Paid plans start at $4/month per channel.
Best For
Businesses or agencies that manage multiple platforms and need post scheduling without monthly limits.

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-
Buffer
Buffer’s Dashboard Buffer is known for its simple interface and focus on simplified scheduling. It supports a wide range of networks and offers free and paid options.
Key Features
- You can create posts directly in the platform with built-in content creation tools
- It offers publishing options so you can plan posts to go live at the right time
- You can track how each post performs with detailed analytics
- It provides engagement tools to reply to comments and messages from one place
- You can collaborate with your team by assigning roles and approvals
Pricing
Buffer has a free plan for up to 3 channels. Paid plans start at $5/month per channel.
Best For
Small teams or individuals who want an easy-to-use tool with flexible per-channel pricing.
-
Zoho Social
Zoho Social’s Dashboard If your business wants social media management and customer relationship tools in one place, Zoho Social fits the bill.
It works with Instagram, Facebook, LinkedIn, X, Pinterest, Google Business Profile, and YouTube.
Key Features
- You can schedule and publish posts across multiple platforms from one dashboard
- It offers monitoring tools so you can track keywords, mentions, and industry conversations
- You can work with your team by sharing ideas, assigning tasks, and managing approvals
- It provides a unified inbox to handle all your messages and comments
- You can connect with Zoho CRM to manage leads and customer data directly from the platform
Pricing
Zoho Social offers a free plan for one user. Paid plans start at $10/month per user, billed annually.
Best For
Businesses that want social media posting and monitoring combined with CRM features for better customer management.
Considering this, Social Champ often appeals to businesses that want broader platform support and predictable costs without post limits.
However, each tool above offers its own strengths, which makes it worth testing a free trial before committing.
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Is Tailwind Worth the Investment in 2025?
When you look at Tailwind pricing, the value depends on how well the plans match your business goals.
The platform offers a clear range of options, from a free plan for those just starting out to higher-tier packages designed for teams and agencies.
If your focus is occasional posting and basic scheduling, the lower-tier plans may be more than enough.
On the other hand, if you manage multiple accounts, rely heavily on analytics, and need collaboration tools, the Advanced or Max tiers could justify the cost.
The decision comes down to aligning what you actually use with what you’re paying for.
Tailwind pricing plans can be a good investment when its tools actively help you create, manage, and grow your presence on Pinterest, Instagram, and Facebook.
In the end, knowing your priorities and matching them with the right plan is the best way to get value from any social media tool.