In the ever-changing digital marketing world, a brand cannot neglect Influencers anymore as it plays an important role in establishing an authoritative online presence. So who exactly is an influencer? An influencer is someone who has the power to influence buying decisions, create active engagement, and develop a community in a certain niche.
So what exactly is Influencer Marketing and how can you get on board? Wait up.. we have a solution!
Shane Barker is one of the top influencers in the digital marketing world with over 15 years of experience in the field. He joined us on the very first edition of #ChampsTalk to discuss all influencer marketing. Apart from running his digital marketing agency, he is also an instructor at UCLA and an international speaker.
If that wasn’t enough to impress anyone, we have more. Shane Barker is also a featured author at Forbes, New York Post, Adweek, and USAtoday. In short, he is the superstar of the online marketing world.
In our live session last week, he answered all the questions that matter about #InfleuncerMarketing. If you missed out on the session, here is a rundown of all that we talked about!
The wait is finally OVER 😇
We are ready with @shane_barker – UCLA Instructor, Digital Strategist and Cofounder at @attrockofficial for #ChampsTalk
We'll be asking Shane Barker some interesting questions about #Influencer Marketing🙂 pic.twitter.com/mkYHebyr0k
— Social Champ (@SocialChampSays) February 17, 2021
First of all, we would like to thank @shane_barker for being with us today
So here's our first question: Who is an “#Influencer” in your opinion? What impact do they pose on the audience? #ChampsTalk pic.twitter.com/4GLfCGE2rw
— Social Champ (@SocialChampSays) February 17, 2021
Hello Shane, I see many influencers are jumping to #Clubhouse. Do you think it will impact their influence?#ChampsTalk
— Mustaasam Saleem 🇵🇰🇩🇪🇵🇹🇳🇱🇧🇪🇫🇷🇹🇭🇬🇷 (@MustaasamSaleem) February 17, 2021
Yes, I think it could impact their influence. Over time we will see if it helps or hurts. lol
— Shane Barker (@shane_barker) February 17, 2021
Anyone who holds their audience’s attention and has the power to influence their opinions and buying decisions is an influencer. #ChampsTalk #InfluencerMarketing
— Shane Barker (@shane_barker) February 17, 2021
They have the potential to have a big impact on their audience. It all depends on how engaged the audience is with the influencer. #ChampsTalk #InfluencerMarketing
— Shane Barker (@shane_barker) February 17, 2021
Q2. What qualities does an #Influencer have that it leads to creating a community around them? #ChampsTalk pic.twitter.com/I81lqqSmw5
— Social Champ (@SocialChampSays) February 17, 2021
They have knowledge and expertise in a niche and are conversation starters, approachable, engagement drivers, excellent content creators, and consistent in approach. #ChampsTalk #Influencers
— Shane Barker (@shane_barker) February 17, 2021
What are some of the top influencer marketing platforms? Which one do you prefer the most? #ChampsTalk
— Ali Hamza ✪ 🇵🇸 (@ialihamza91) February 17, 2021
Go here => https://t.co/0yqDVY8inG and you will see my favorites! @_fourstarzz_ @TribeDynamics #InfluencerMarketingPlatforms
— Shane Barker (@shane_barker) February 17, 2021
Q3. What will be your advice for the people who want to become an #Influencer? #ChampsTalk pic.twitter.com/2V0QcV71Ys
— Social Champ (@SocialChampSays) February 17, 2021
Find a niche, create valuable content, engage people, be consistent, and don’t forget to sign up for my course on, “How to Be an Instagram Influencer.” => https://t.co/faI6ETXABa ;) #ChampsTalk #HowToBeAnInfluencer
— Shane Barker (@shane_barker) February 17, 2021
Thanks for the advice, do you think social media scheduling tools are beneficial to save time for an Influencer? #ChampsTalk
— Fahad Ahmed (@Fahad_Ahmed94) February 17, 2021
Q4. If a person decides to be an Influencer, how should they decide the target niche? #ChampsTalk pic.twitter.com/JWREPh5VaY
— Social Champ (@SocialChampSays) February 17, 2021
List things you’re good at and enjoy doing. See if they have a good market demand. Pro tip: Don’t narrow down your niche so much that you run out of ideas. #ChampsTalk #Influencer
— Shane Barker (@shane_barker) February 17, 2021
🤗 for the "Pro Tip"!!!
—
Just curious to know, should one consider the ROI or just focus on branding first?#ChampsTalk— Mustaasam Saleem 🇵🇰🇩🇪🇵🇹🇳🇱🇧🇪🇫🇷🇹🇭🇬🇷 (@MustaasamSaleem) February 17, 2021
That is a question to ask the brand! You want to make sure you understand what the brand needs out of the campaign and then create content accordingly.
— Shane Barker (@shane_barker) February 17, 2021
Q5. How is an #Influencer different from a brand ambassador? #ChampsTalk pic.twitter.com/dk0sVa1R8n
— Social Champ (@SocialChampSays) February 17, 2021
A brand ambassador is an influencer who represents the company for a long time and advocates for their products, services, and core values. #ChampsTalk #BrandAmbassdor
— Shane Barker (@shane_barker) February 17, 2021
What are some of the main challenges and setbacks an influencer faces when starting out & how to overcome them? #champstalk
— Aysha Faseeh (@Foosa25) February 17, 2021
The challenges include, how to build a strong personal brands, how to put together a successful #influencercampaign, how to price the deal and show report (so the brand wants to work with you again).
— Shane Barker (@shane_barker) February 17, 2021
Thank you for advice! Any tips on what to avoid or do, when trying to get a brand to work with you again, as an influencer? #champstalk
— Aysha Faseeh (@Foosa25) February 17, 2021
Q6. Influencer marketing has evolved drastically over the years. What future do you predict for #Influencer marketing in coming years? Do you think it is getting too saturated? #ChampsTalk pic.twitter.com/hJrM7WRKvp
— Social Champ (@SocialChampSays) February 17, 2021
The future of influencer marketing lies in the hands of micro- & nano-influencers who are more effective and authentic than the megastars with hefty paychecks. #ChampsTalk #InfluencerMarketing
— Shane Barker (@shane_barker) February 17, 2021
It's not easy to please everyone, without losing your originality/essence as an influencer. I have often seen influencers being discouraged after facing backlash & cyberbullying. How to best avoid that & deal with the negativity? #champstalk
— Aysha Faseeh (@Foosa25) February 17, 2021
Q7. Do you think #Influencer marketing is more suitable for capturing a younger audience? Why do you think so? #ChampsTalk pic.twitter.com/u5q83GfVle
— Social Champ (@SocialChampSays) February 17, 2021
Influencer marketing can help you capture the attention of all kinds of audiences. The key to success lies in finding and partnering with the right influencers. #ChampsTalk #Influencers
— Shane Barker (@shane_barker) February 17, 2021
Any tips on how to market yourself as an influencer? #ChampsTalk
— Marium Fahim Khan (@marium_fahim) February 17, 2021
Yep tons of tips here => https://t.co/Kf3gHRE2Z4 #influencers
— Shane Barker (@shane_barker) February 17, 2021
One more thing!
What is the one common mistake that all influencers make at the beginning of their career? How can they avoid it? #ChampsTalk— Marium Fahim Khan (@marium_fahim) February 17, 2021
You ask and you shall receive!! Go here to learn more => https://t.co/m1T6z7xNii #InfluencerMistakes
— Shane Barker (@shane_barker) February 17, 2021
Great question. Here is an article I wrote for @relevance on the subject => https://t.co/uUyFanlAcO #InfluencerMarketing
— Shane Barker (@shane_barker) February 17, 2021
Q8. Will #Influencer marketing overtake the digital ads industry in the future? #ChampsTalk pic.twitter.com/s6CcdZ7GZf
— Social Champ (@SocialChampSays) February 17, 2021
The chances of influencer marketing taking over digital ads are quite strong. Obviously, people will trust recommendations from friends and peers more than ads. #ChampsTalk #InfluencerTalk
— Shane Barker (@shane_barker) February 17, 2021
Q9. Lastly, who do you think we should consider for our next live chat session? Anyone from the industry or someone you look up to? #ChampsTalk pic.twitter.com/b2T4byne9l
— Social Champ (@SocialChampSays) February 17, 2021
How about @AdamEnfroy? He is an influencer who helps online entrepreneurs make money blogging. He’ll have tips on how to make thousands of dollars every month. #ChampsTalk #AdamEnfroy
— Shane Barker (@shane_barker) February 17, 2021
Yay! We have another "Champ" recommendation, @AdamEnfroy by @Shane_barker, thank you so much.
Hello, Adam Enfroy happy to connect. We would love to host you at #ChampsTalk😇
— Social Champ (@SocialChampSays) February 17, 2021
And that's a wrap!
Thank you @shane_barker for your great & informative answers about #Influencer Marketing 🙏
We loved having you and hope that the audience found value in today's #ChampsTalk 🙂 pic.twitter.com/HyGwjU6I9j
— Social Champ (@SocialChampSays) February 17, 2021
We would like to thank Shane Barker for his valuable time and the knowledge he shared with us!
