Since content marketing is becoming increasingly important in today’s digital landscape, we’re excited to host a Twitter Chat with our guest, Taylin’s, to discuss how businesses can effectively use content marketing to drive growth and engage their target audience. Best practices for creating shareable content that aligns with business goals and resonates with the target audience will be discussed, as will strategies for measuring and optimising the success of content marketing campaigns. Join us for a more in-depth look at the world of content marketing.
We prepared a series of questions to ask during the Twitter Chat to facilitate a comprehensive discussion on the topic.
In case you missed the session, here is a quick recap.
Retweets and shares on social platforms – Twitter, LinkedIn, Instagram.
They’re what gets the most eyes and leads to virality.
— Taylin John Simmonds (@TaylinSimmonds) April 13, 2023
Creators & marketers do the thinking.
AI does most of the doing.AI is fast at research, remixing, simplifying.
All things that take hours if not days, for humans to do.Businesses would benefit from seeing where AI can speed up processes to get more done with less – lean…
— Taylin John Simmonds (@TaylinSimmonds) April 13, 2023
Here's how I'd weave these into content.
Values = content framing
Ex) Your business values inspiring the younger generation.
So frame your content in an inspirational way.
"If you're feeling lost in your 20s, try these career paths:"
Authenticity = story
Ex) This is why…
— Taylin John Simmonds (@TaylinSimmonds) April 13, 2023
First and foremost, your content must be relevant.
This requires clarity. You must pick and audience and target them.
You can't sell the best country music to heavy metal heads.
Next, solve a problem in a way that makes your audience look good.
This leads to shares.
Your…
— Taylin John Simmonds (@TaylinSimmonds) April 13, 2023
Go where your:
• Audience is
• Your story fits the formatTwitter is great for Web3.
The audience is here.An ecommerce company selling kids toys, probably better to create content on YouTube or TikTok where parents are likely to find them.
Plus, any video focused…
— Taylin John Simmonds (@TaylinSimmonds) April 13, 2023
It seems to be one way for businesses to gain a competitive edge.
Space X – Put mankind on Mars
Mr Beast – Create the best videos possible to positively impact the world
Stories are a core part of a businesses branding (from a big picture perspective).
But they're just as…
— Taylin John Simmonds (@TaylinSimmonds) April 13, 2023
2 big ones come to mind
1) Approaching content marketing like direct advertising
Businesses that come from the fast money of direct ads, tend to approach content the same way.
They think it's about posting offers on the timeline and extracting value.
Alex Hormozi says this…
— Taylin John Simmonds (@TaylinSimmonds) April 13, 2023
Nintendo is starting to play this game very well.
Creating movies around their characters.
And expanding into other forms of media.They also do Nintendo directs – YouTube presentations – that get fans quite excited.
Another example would be Microsoft partnering with Oreo…
— Taylin John Simmonds (@TaylinSimmonds) April 13, 2023
Relevancy, solving desirable problems, and making audiences look good for sharing it.
The more content i create, the more I realize that spending time creating content on:
• The right topic
• In new ways
• With engaging stories
• That provide desirable transformationsIs…
— Taylin John Simmonds (@TaylinSimmonds) April 13, 2023
Most underrated account on Twitter who will be huge in the next 6-12 months.
My appearance on his podcast is as my favourite of 2023 so far.
— Taylin John Simmonds (@TaylinSimmonds) April 13, 2023
We want to thank Taylin John Simmondsi for taking out his precious time for our Twitter Chat session and sharing valuable knowledge with our audience.
