Sprout Social Pricing Revealed: Is It Worth the Cost?

If you’re trying to look for the right fit for your social media management needs, comparing tools like Sprout Social with others is a smart step.

It is one of the most powerful social media tools, trusted by both big and small businesses, but it’s not inexpensive.

In this guide, we’ll break down Sprout Social pricing and guide you through its plans so you know if you’re getting one of the best social media posting platforms.

Let’s go ahead!

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Sprout Social Pricing Plans: A Detailed Overview

Sprout Social is a social media management tool designed to help businesses publish and schedule posts, engage with audiences across various networks, and monitor performance.

It is built for larger enterprises and offers features like analytics, automation, smart inbox, and much more.

The platform offers a 30-day free trial, which you can sign up for without a credit card. This allows you to thoroughly explore the plan without having to commit firsthand.

Unfortunately, the commitment starts once your trial is over. Once you subscribe, you’ll have to pay for one year, minimum.

Here’s what Sprout Social offers in its four main pricing plans:

One seat means one user, so if you have a team of five people, it means you’ll need to get five users in a plan.

Let’s go deeper to find out what each plan has to offer:

Standard Plan: $199/seat/month

This plan is best for smaller teams handling a few profiles.

Includes:

Professional Plan: $299/seat/month

Best for teams managing multiple accounts and high engagement.

Offers everything in the Standard plan, plus:

Advanced Plan: $399/seat/month

Created for teams with higher-level needs and complex workflows.

Includes everything from the Professional plan, plus:

Enterprise Plan: Custom Pricing

This plan is made for larger businesses and operations. It offers everything in Advanced, plus:

Key Details to Remember:

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How Much Does Sprout Social Cost?

Sprout Social’s pricing is set per user.

Hence, the price increases as the number of users is added.

So, let’s say you want to opt for the standard plan and instead of one user, which costs $199/month, you want to add two more users to this plan.

This means the current plan’s cost will be multiplied by three users ($199 x 3 users), which would then cost you $597/month.

Likewise, if you want to add more users, let’s say up to five, then the current plan pricing would be multiplied by the total number of users ($199 x 5 users = $995).

The same applies to all the other plans by Sprout Social.

In short, the more users you keep on adding, the cost of the plan will multiply by the total number of users as you increase the user count.

Here’s a detailed overview of all their plans and prices, and how the cost increases as you increase the number of users:

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Sprout Social Pricing: An In-Depth Breakdown for Various Business Types

Sprout Social is an enterprise-grade platform designed for high-level automation and analytics. Because its pricing model is per seat, choosing the right plan is critical to balancing your budget with your operational needs.

1. Individuals, Solopreneurs, and Influencers

   • Suitable Plan: None
   • Why: Sprout Social is not designed for individual creators. The entry-level price of $199/month for a single user is often prohibitive for individuals who only need basic scheduling.

2. Small Businesses

   • Suitable Plan: Standard ($199 per seat/month)
   • Suitability: This plan is best for small teams that manage a limited number of profiles (up to 5) and need essential tools like a unified smart inbox, basic reporting, and review management

3. Agencies

   • Suitable Plan: Professional ($299 per seat/month)
   • Suitability: This is the most popular choice for agencies. It offers unlimited social profiles, which is essential for managing multiple client accounts under one dashboard. It also includes competitive reports and paid social insights to prove ROI to clients.

4. Multi-Locational Brands & Mid-Sized Teams

   • Suitable Plan: Advanced ($399 per seat/month)
   • Suitability: Built for teams with complex internal workflows. It includes sentiment analysis, team productivity reports, and automated chatbots, which are vital for brands managing high-volume customer care across different regions.

5. Large Enterprises

   • Suitable Plan: Enterprise (Custom Pricing)
   • Suitability: Designed for global corporations that require “high-touch” service. It includes White-glove onboarding, Dedicated Support, and SSO (Single Sign-On) setup for high-level security.

Summary Table: Suitability vs. Missing Features

Are the Sprout Social Pricing Plans Worth It?

Now, let’s break down the value of each plan on a plan-by-plan basis, considering their pricing, features, and who should opt for which plan based on their specific needs.

Standard Plan: $199/Month per User

This plan encompasses all essential factors, including publishing, scheduling, and engagement features.

However, you only get 5 profiles in this plan with no automated feeds publishing or scheduling content in bulk.

If you’re only looking for the basics for posting and inbox management, then this plan might be pricey for you compared to other social media management tools that offer the same for a much lower price.

Best For: Teams focused on content scheduling with a bit of reporting
Not Ideal For: Small businesses or solo users who only need core features

Professional Plan: $299/Month per User

This plan offers all you get in the standard plan but with unlimited social profiles, competitor reports, and custom workflows.

You also get deeper analytics features like paid social performance reports, competitor reports (Facebook, Instagram, and X), custom report branding, tag reports, and brand-level engagement reporting.

Best For: Mid-sized teams that need more detailed reporting and collaboration
Not Ideal For: Teams that don’t need advanced features or already use separate analytics tools

Advanced Plan: $399/Month per User

With everything present in the professional plan, you get an addition of automated workflows with integration (Sprout API), automated link tracking, and publishing rule builder, among others, in content and planning features.

For analytics, you get team activity reports, social customer care reporting, business intelligence integrations, and more.

For tool integrations, you get Salesforce, Marketo, Microsoft Dynamics 365, Zendesk, and HubSpot.

For security aspects, you also get feature visibility controls and IP whitelisting.

Best For: Large businesses with complex workflows and multiple stakeholders
Not Ideal For: Anyone trying to control monthly software costs

Enterprise Plan: Custom Pricing

In this package, you get a fully operational plan, but with a personalized onboarding process, custom automated feeds publishing, and dedicated support.

You may not find much difference between advanced and enterprise plans, but this plan is suitable for large-scale social media management in bigger businesses.

Best For: Enterprise-level teams needing custom solutions and high-touch support
Not Ideal For: Any team without a dedicated budget for social software

It’s also important to note that Sprout Social supports the following social media channels:

These do not count against your profile limit:

By knowing this, you can decide better and avoid paying extra when adding profiles.

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Sprout Social vs. Social Champ: Pricing Comparison

Up until now, we have discussed everything related to Sprout Social, including its pricing, features, and suitability for various types of users.

Now, we are going to compare it with Social Champ, which is well-known for its super-affordable and flexible plans.

Let’s do a Sprout Social vs. Social Champ comparison, plan-by-plan:

Standard vs Starter Plan

Professional vs Growth Plan

Advanced/Enterprise vs Enterprise Plan

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Why Social Champ is a Good Alternative to Sprout Social

Social Champ comes off as a better choice for the following reasons:

1. Flexible Pricing

   A major plus point is the pricing factor, which is a huge difference as compared to Sprout Social’s starting prices.

   For $4/month, as part of the Starter plan, you get quite a lot of features that Sprout Social doesn’t offer, even in their $199/month Standard plan.

   Also, you don’t have to pay per user; instead, you add profiles/users, and then the cost increases.

2. Free Plan Available

   What sounds convincing is the fact that Social Champ has a forever-free plan and a 7-day free trial, too.

   But with Sprout Social, you don’t have the option of a free plan; instead, you have a 30-day free trial to test out the tool.

3. Advanced Features at Lower Costs

   You get many big features, such as competitor analysis, social listening, post labels, white-label reports, and many more at a much lower price compared to others.

4. Unlimited Scheduling Across All Paid Plans

   Social Champ offers unlimited scheduling, even in the Starter plan, whereas Sprout Social offers this starting from their professional plan.

5. Ease of Use

   Talking in terms of user interface, Social Champ has a more user-friendly and clean dashboard.

   It helps beginners navigate smoothly across the platform.

6. Fast Customer Support (Live Chat)

   Social Champ provides live chat and support, plus dedicated onboarding starting from their lower-tier plans, but Sprout Social offers support with a ticket-based system, which can cause delays.

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Conclusion

To sum up, Sprout Social is quite a popular and large tool suitable for large-scale operations.

It comes with a higher price, especially for teams, and limited features are available in lower-tier plans as compared to what Social Champ has to offer.

If you’re a startup, solo marketer, or SMB willing to save money, then Social Champ offers a smarter way forward.

It has flexible pricing plans and useful features that would fit perfectly for your growing needs.

Hence, choose a tool that makes your work easier, yet not heavier on your wallet!

FAQs- Sprout Social Pricing