At one point, LinkedIn felt so boring that I never wanted to open it.
It was always the same “we’re hiring” or “we’re humbled to announce” posts all over LinkedIn that made me snooze, and to be honest, made me feel like a failure sometimes.
But thankfully, LinkedIn has now become an enjoyable social networking platform where not everyone is rich and successful, and I can actually connect with them.
All thanks to the shift in the content type on the platform.
While I still see a LinkedIn post sometimes that makes me feel like I’m behind, I appreciate that people are experimenting with different types of LinkedIn posts and using LinkedIn schedulers.
Short Summary
- LinkedIn has evolved from a dull networking site into a lively platform where authentic, creative content thrives.
- The algorithm now rewards original, long-form, and comment-heavy content, encouraging creators to share insights and stories.
- Building a personal brand on LinkedIn is becoming essential as professionals invest in their visibility and credibility online.
- The growth of tech tools like Social Champ makes consistent posting effortless through scheduling, analytics, and AI assistance.
- Seven high-performing post types include stories, text threads, videos, data insights, polls, lives/events, and carousels.
It’s making the platform much more interesting, which is why its engagement rate stands at 5.2% now!
I want this to increase, which is why I have created this list of different LinkedIn post formats, so everyone can be aware of them and help make this platform even better!
Let’s get started!
Stop Fighting the LinkedIn Algorithm in Real Time.
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Why LinkedIn Has Growth Potential Now
For years, LinkedIn felt like the mandatory networking mixer, to be honest.
You had to be active, but were you genuinely having fun or getting any real value?
I don’t think so!
But things have shifted big time, and here’s why LinkedIn is drastically growing as the only platform for professional networking:
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It’s the “Anti-Noise” Platform
Think about X, Instagram, or even TikTok.
They’re amazing, but they’re loud. You get endless political rants, cat videos, and life updates mixed with professional insights. (Which, btw, no one trusts on these platforms!)
LinkedIn, however, has managed to keep a much higher signal-to-noise ratio.
When you open the app, you’re expecting content about careers, industry trends, professional development, and business, and that’s mostly what you get.
It’s perfect for people like us who want value and knowledge over drama!
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The Algorithm Loves Creators
LinkedIn realized that the content makes the platform, and they’ve seriously adjusted their algorithm to reward original content creators.
Its algorithm loves long-form content and generally engaging LinkedIn posts that have comments. Yes, just likes don’t do it anymore on LinkedIn, you need comments!
This makes it incredibly motivating for you and me to share our genuine insights.
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Investment for Our Professional Self
After years of remote work and a fluctuating job market, people are more aware than ever that their personal professional brand is their biggest asset.
We’re all realizing that relying on a company for security isn’t enough.
We need to be visible, seen as a thought leader in our space, and have a network that transcends our current employer.
LinkedIn is the only platform tailor-made for building that kind of public, career-focused identity.
I see more and more people working on building their personal brands on LinkedIn, and I think this trend is only about to grow bigger!
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The Tech Ecosystem is Catching Up
This is a huge, often overlooked, driver of LinkedIn’s growth.
The old version of LinkedIn was a nightmare to manage consistently; you had to manually log in and post everything.
Now? Leading Social Media Management (SMM) platforms have made LinkedIn a core part of their offering.
- They allow for seamless scheduling of both individual and company page posts.
- They’re integrating AI tools specifically for crafting professional captions and headlines.
- They provide rich analytics to show you exactly which of your content pillars (like the 7 you’re about to cover!) are actually driving views and engagement.
This new level of technical support means consistency is finally easy, enabling brands and solopreneurs to commit to a serious LinkedIn strategy without drowning in manual work.
You Can’t Be Online 24/7, But Your Brand Can.
Stay consistent, visible, and top of mind. Let Social Champ handle your LinkedIn posting while you focus on bigger wins.
Featured Article: Top 15 LinkedIn Management Tools
Types of LinkedIn Posts That Make the Platform Interesting
The reason why LinkedIn isn’t boring anymore is that the content isn’t!
According to my research, these are the 7 types of LinkedIn posts that have made the platform more interesting. I personally enjoy these very much!
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Story-Driven Content
You might be thinking, if I didn’t like seeing success stories, why is this content type here?
Well, success stories are not the only type of stories you can tell on LinkedIn.
There’s so much more like behind-the-scenes of a project you’re working on, a failure story, how you made it out of a blunder, or a story about a business idea.
A Story-Driven Post About How to Beat the Algorithm I love seeing these types of stories on my feed, and I believe the algorithm loves them too because this type of content has been getting a lot of engagement lately.
So, rather than simply posting a story about your success, how about you share a personal experience of working with a brand?
This will make you feel so much more relatable to the audience.
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Text Post in a Thread
This is the classic, high-performing text post, but you use the comments section strategically.
You write a compelling, insightful post with a strong hook, then post “Read the full thread below” and use the first comment to add context, a link, or a bonus takeaway.
This is a smart way of increasing engagement on your account.
If you post your content like this, people might reply to your comment and keep the conversation going, and remember, I told you LinkedIn rewards comments?
It will place your text post as engaging in the eyes of LinkedIn’s algorithm.
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Video Content
Video is still king, but on LinkedIn, it has to be native (uploaded directly, not added as a YouTube link) and value-driven.
The short, vertical, talking-head style (think TikTok but professional) is incredibly effective for rapid-fire tips and insights.
You can experiment so much with this content type alone.
For instance, you can share insights about your field of work, give your audience some tips, or just generally talk about your professional life.
Video content grabs a lot more attention than a simple text post, even if it has a generic topic.
And if it is edited well, it becomes a chef’s kiss!
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Data-Backed Insights
You must have seen some LinkedIn posts that look like graphs and charts. Don’t those posts make you stop and focus on what’s in them?
This is how you instantly establish yourself as an expert.
You’re not just offering an opinion; you’re proving it with numbers, charts, or a specific metric from your own work or a recent study.
A Data-Backed Post on LinkedIn Statistics by Social Champ Creating these types of posts might require a lot more effort than any other type, but it’s all worth it!
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Polls
If you don’t want to invest so much time in content creation, this is the perfect type for you.
Polls are your secret for easy, high-volume engagement.
They require zero friction from the user; it’s just one click to vote, which dramatically increases initial interaction and signals to the algorithm that your post is popular.
You just need a hook that will motivate your audience to give you that one click and you’re good to go!
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LinkedIn Live and Events
These are huge for real-time connection and authority building.
Scheduling a Live session or a virtual event (like a webinar or Q&A) provides a massive visibility boost.
LinkedIn promotes the event to your network before the stream, then again when you go live.
This gives you two chances to grab your audience’s attention, and in the world of social media competition, that’s more than enough!
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Carousels
Still in trend and ruling LinkedIn’s algorithm are carousels!
Carousels (uploaded as multi-page PDFs or documents) are often the highest-performing content format on the platform, even after being in trend for years.
A Carousel Post by Social Champ on LinkedIn Think of them as mini-ebooks or presentations that users swipe through right in the feed.
It requires a lot more effort than a simple post, but one carousel can do what your simple 10-text posts can’t!
Featured Article: How to Post to All Social Media at Once?
Growth Hacks for Engaging LinkedIn Posts
Knowing the post types is great, but knowing the hacks to get them seen is what turns a decent post into a high-performing one.
Think of these as the unwritten rules for making the algorithm your friend.
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Embrace Diverse LinkedIn Post Formats
Look, you don’t wear the same outfit to a business meeting, a workout, and a wedding, right?
Your content shouldn’t either!
Don’t get stuck in a rut of just text posts. The LinkedIn algorithm actually rewards you for using different formats because it shows you’re a diverse, active user.
If you only use one format, you’re missing out on the audience that prefers another. Mix it up!
Try to feature at least three of the seven post types I’ve suggested every single week.
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Optimize Your LinkedIn Post for Mobile Users
I’m telling you, almost everyone is scrolling through LinkedIn on their phone while waiting for coffee, commuting in a taxi, or taking a quick break.
If your post looks like a nightmare on a small screen, they’re gone in a second.
Focus on readability and visual punch.
- Line Breaks Are Your Best Friend: Use a blank line between every paragraph (or even every sentence) to create space and make the text look less overwhelming.
- The Hook is Critical: Your first two or three lines need to be the absolute best part of the post, because that’s all people see before the “See more” button.
- Go Vertical: If you use an image, infographic, or Carousel, design it in a vertical aspect ratio (like 4:5 or 9:16) so it takes up more screen real estate and stops the scroll.
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Engage in Employee Advocacy
If you’re posting from a company page, this is the single biggest accelerator you have. The LinkedIn algorithm, like a person, trusts people more than brands.
Encourage your team to engage!
When an employee shares your company’s post or, even better, posts an original story about the company’s work.
It taps into their first-degree network, dramatically expanding your reach beyond your company followers.
If ten employees all like and leave a thoughtful comment on a post, the algorithm sees huge organic momentum and pushes that content out further than any budget could.
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Post Consistently
It’s not about posting seven times a day; it’s about being reliably present. The algorithm rewards users who show up on a consistent schedule.
For most professional audiences, the best engagement happens during the work week (Tuesday, Wednesday, and Thursday are often the highest performing days).
Pick 2-3 times a week, stick to them, and use Social Champ to find the best time to post on LinkedIn.
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Ditch Manual Posting: Use a Professional Scheduler
Let’s be real: scheduling content manually is exhausting.
While LinkedIn’s native scheduler is okay for a quick fix, if you’re serious about consistency, you need a pro tool like Social Champ.
Social Champ’s Dashboard It offers bulk scheduling and a unified calendar view so you can see your entire cross-platform strategy in one place.
You can also check your analytics and avail many more features like social listening, social inbox, and competitor analysis.
Your Next Viral Post Deserves Perfect Timing.
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Conclusion
If you walked away from this thinking LinkedIn is still just a boring digital CV, I hope I’ve changed your mind!
LinkedIn isn’t crushing it because it’s suddenly cool; it’s still a professional platform.
It’s crushing it because it’s the most valuable platform for building genuine professional influence and connecting with the people who matter most to your career or business.
Your challenge now isn’t just to read about the Stories, Carousels, and Data-Backed Insights that are working, but to actually try them.
So go ahead and make your LinkedIn Post as interesting as you are in person!
