Ever feel like you’re missing half the conversation about your brand online?
While you’re busy managing content calendars and campaigns, valuable customer feedback, competitor moves, and trend signals might be slipping by unnoticed.
That’s the hidden cost of not using the right social media monitoring tools.
Short Summary
- Social media monitoring tools help track brand mentions, sentiment, and trends across platforms in real time.
- Key features to look for include multi-platform support, customizable alerts, detailed analytics, and collaborative workflows.
- Tools like Social Champ offer integrated monitoring with publishing and analytics—ideal for lean teams managing multiple channels.
- Enterprise options like Sprinklr and Talkwalker provide deep AI-based insights but may be complex and expensive for smaller brands.
- Competitive tools such as Rival IQ and Brandwatch focus on benchmarking and industry performance tracking.
- The best tool depends on your goals—brand awareness, customer care, campaign tracking, or competitive analysis.
Without them, it’s easy to overlook insights that could sharpen your messaging, enhance customer experience, or flag issues before they become full-blown crises.
If that sounds familiar, you’re likely missing out on critical insights that could sharpen your messaging, improve customer experience, and even prevent PR crises before they spiral.
This blog is your shortcut to fixing that.
We’re unpacking the 25 most effective monitoring tools of 2025.
From global platforms to niche solutions, including powerful all-in-one options like Social Champ, these tools are built to give your brand the visibility it deserves.
Why Just Post When You Can Listen Too?
Social Champ lets you monitor conversations and schedule content—all from one dashboard.
What Are Social Media Monitoring Tools and Why Do They Matter?
Social media monitoring tools are platforms or software solutions designed to track, analyze, and respond to conversations happening across various social media channels.
Unlike basic scheduling tools or analytics dashboards, these tools offer real-time visibility into who’s talking about your brand, what they’re saying, and how those conversations impact your brand’s reputation and strategy.
But tracking mentions is just the starting point.
Why They Matter
Real-time alerts for positive or negative mentions give brands the ability to act swiftly, whether it’s amplifying praise or containing a potential crisis before it escalates.
Sentiment Analysis
Advanced monitoring tools apply natural language processing (NLP) to determine the tone, positive, negative, or neutral, behind each mention.
This helps brands understand how people feel, not just what they say.
Audience Insights
Discover what topics resonate most with your audience, which influencers are driving conversations, and how engagement varies across platforms.
Competitor Benchmarking
Stay informed on how your competitors are performing socially.
Identify gaps in their engagement or capitalize on trending discussions they’re missing.
Content Strategy Optimization
Use social data to refine your messaging, tailor your tone, and identify which content formats generate the most buzz or backlash.
In today’s fast-moving digital environment, social media isn’t just a marketing channel; it’s a dynamic feedback loop.
Brands that treat it like a one-way broadcast miss out on critical data.
That’s why social media monitoring tools aren’t optional anymore; they’re essential for any brand that wants to stay relevant, agile, and audience-aware.
Enterprise-grade platforms, to agile, budget-friendly solutions like Social Champ, can transform raw online chatter into actionable brand intelligence.
Don’t Miss the Mentions That Matter With Social Champ!
Stay updated on brand conversations in real time using filtered social streams.
Key Features to Look for in Social Media Monitoring Tools
Choosing the right social media monitoring is about gaining clarity, control, and a competitive advantage.
To ensure your monitoring efforts are both strategic and scalable, look for tools equipped with these core features:
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Real-Time Monitoring and Alerts
Timeliness is everything.
A robust tool should monitor mentions, hashtags, keywords, and brand references across platforms in real time.
Immediate alerts, especially for spikes in negative sentiment or viral engagement, allow you to respond before a situation escalates or an opportunity fades.
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Multi-Platform Integration
Your audience is everywhere, so your monitoring tool should be too.
The best platforms integrate with major social networks like X, Facebook, Instagram, LinkedIn, TikTok, and YouTube, along with blogs, forums, news sites, and review platforms.
This unified dashboard ensures nothing slips through the cracks.
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Advanced Sentiment Analysis
Understanding the tone behind the mention is just as important as the mention itself.
AI-powered sentiment analysis classifies conversations as positive, negative, or neutral, helping you assess brand health, customer satisfaction, and overall perception at a glance.
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Customizable Keyword Tracking
Effective tools let you monitor more than just your brand name.
You should be able to create custom keyword sets for products, executives, competitors, industry terms, and campaign hashtags.
The more refined your tracking, the more valuable your insights.
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Automated Reporting and Visual Analytics
Raw data is useful, but actionable insights are better.
Look for visual dashboards, trend graphs, and automated reports that break down volume, sentiment, top-performing posts, influencer impact, and engagement patterns.
Bonus if reports are exportable and customizable by department or goal.
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Team Collaboration and Workflow Integration
Monitoring is a team sport. Tools with user roles, internal commenting, and integrations with platforms like Slack, Microsoft Teams, or CRM systems help streamline collaboration.
Assign tasks, escalate issues, or flag conversations to the right team in real time.
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Historical Data Access
Monitoring trends over time helps spot seasonality, campaign impact, and long-term brand performance.
Tools with access to months—or even years—of historical data allow for deeper analysis and smarter strategy adjustments.
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Crisis Management Triggers
Some advanced platforms include anomaly detection, flagging sudden changes in volume or sentiment.
These predictive alerts are essential for early-stage crisis management and help ensure you’re proactive, not reactive.
Featured Article: Is Sked Social Pricing Justified? Here’s What You’re Really Paying For
Top 25 Social Media Monitoring Tools for 2025
With so many tools claiming to “do it all,” how do you actually choose the right one for your brand?
That’s exactly what this section is here to help with.
We’ve rounded up 25 standout social media monitoring tools that brands are relying on in 2025, each with a different strength, whether it’s smarter sentiment analysis, faster alerts, or broader platform tracking.
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Social Champ
If you’re serious about keeping up with what your audience is saying, Social Champ gives you exactly what you need, without the mess.
Built for agility, it helps brands stay in tune with conversations, trends, and engagement signals across platforms, all from a single dashboard.
Instead of chasing after scattered comments or posts, you can track relevant keywords, hashtags, and interactions across many channels.
Social Champ’s Dashboard Best Social Media Tool for
Brands and teams that want practical, real-time insights woven into their publishing and engagement workflows.
Star Rating
4.4/5, G2 reviews
Available Apps
- Web
- iOS
- Android
Social Media Platforms Supported
- X (formerly Twitter)
- TikTok
- Google Business Profile
- YouTube
- Threads
- Mustodon
- Bluesky
Key Features
- Keyword and hashtag tracking
- Multi-platform social inbox
- Competitor content monitoring
- AI-generated captions and tone suggestions
- Reporting with custom branding
- Team collaboration and workflow approval
- Canva, Bitly, and Google Drive integrations
Pros
- Easy-to-use dashboard
- Ideal for agile teams and content-first workflows
- Affordable pricing tiers
- Strong automation and post-scheduling
Cons
- Lacks integrations with review or forum platforms
- Doesn’t include deep sentiment scoring or alerts
- Historical data depth is still expanding
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BrandWatch
Brandwatch is built for enterprise-level social intelligence.
With access to billions of data points across social networks, blogs, forums, and news outlets, Brandwatch empowers brands to understand audience sentiment, track global trends, and respond to real-time shifts in public perception.
Brandwatch’s Landing Page Best Social Media Tool for
Large enterprises and global brands need deep consumer insights, trend forecasting, and cross-channel sentiment analysis.
Star Rating
4.2/5, G2 reviews
Apps
- Web
- Hub mobile app
Social Media Platforms Supported
- X (formerly Twitter)
- YouTube
- TikTok
Key Features
- AI-driven sentiment and emotion analysis
- Trend prediction and audience segmentation
- Custom alerts and dashboards
- Access to historical data across years
Pros
- Industry-leading sentiment and emotion analytics
- Visual dashboards for trend and reputation analysis
- Supports global, multi-language monitoring
- Extensive third-party data integrations
Cons
- Expensive, enterprise-focused pricing
- Requires significant onboarding and training
- Not suitable for small teams or basic use cases
Brandwatch vs Social Champ
Feature Brandwatch Social Champ Audience Intelligence Advanced segmentation & analytics Social monitoring, social listening, including basic keyword, hashtag tracking, and advanced metrics. Sentiment Analysis Emotion + sentiment scoring Advanced AI-powered sentiment analysis Platforms Monitored Social + blogs + forums + news Major social platforms with multiple integrations. Ease of Use Steep learning curve Beginner-friendly interface -
Sprout Social
Sprout Social combines social media management and listening in one professional suite.
Its listening capabilities are especially robust: users can analyze sentiment, identify trending topics, monitor competitor mentions, and build custom queries using Boolean search.
Sprout Social’s Dashboard Best Social Media Tool for
Mid-sized to enterprise teams seeking unified publishing, engagement, and social listening with high-quality reporting.
Star Rating
4.4/5, G2 reviews
Apps
- Web
- iOS
- Android
Social Media Platforms Supported
- X (formerly Twitter)
- TikTok
- YouTube
- Reddit (via integrations)
Key Features
- Smart Inbox for unified engagement
- Advanced sentiment and keyword analysis
- Competitor and share-of-voice tracking
- Content calendar and publishing tools
Pros
- Clean, intuitive interface ideal for teams
- Strong listening + publishing combo
- Custom query builder for detailed monitoring
Cons
- Expensive, especially for teams with multiple users
- Listening features are only available in higher-tier plans
- Maybe more than needed for basic monitoring tasks
Sprout Social vs Social Champ
Feature Sprout Social Social Champ Social Listening Advanced sentiment, Boolean search Advanced AI-powered sentiment analysis Reporting Deep analytics + paid/organic split White-labeled, platform-specific reports Ease of Use Polished UI, great for teams Beginner-friendly and fast Pricing Higher, enterprise-level tiers Affordable for small to mid-sized teams -
Hootsuite
While Hootsuite is best known for its publishing tools, Hootsuite Insights—powered by Brandwatch—adds serious weight to its monitoring capabilities.
Through real-time keyword tracking, sentiment breakdowns, and demographic filters, users can drill into what audiences are saying, when they’re saying it, and how it’s trending.
Hootsuite’s Landing Page Best Social Media Tool for
Brands already using Hootsuite who need advanced listening without leaving the platform.
Star Rating
4.2/5
G2 reviews
Apps
- Web
- iOS
- Android
Social Media Platforms Supported
- X (Twitter)
- TikTok
- YouTube
Key Features
- Real-time monitoring from 100M+ sources
- Sentiment, emotion, and demographic filters
- Deep integration with Hootsuite publishing tools
- Competitive benchmarking dashboards
Pros
- All-in-one platform for publishing + listening
- Access to extensive data via Brandwatch
- Strong trend and sentiment analysis
Cons
- Insights are only available in premium plans
- Brandwatch integration adds complexity
- Steeper learning curve for non-analysts
Hootsuite vs Social Champ
Feature Hootsuite Insights Social Champ Data Sources Social + forums + news (via Brandwatch) Social platforms only Sentiment Analysis Emotion and audience breakdowns No built-in sentiment scoring Usability Complex for new users Simple, streamlined dashboard Pricing Enterprise-only for Insights Budget-friendly for SMBs -
Mention
Mention is a real-time media monitoring tool designed to help brands track conversations, measure sentiment, and manage reputation across the web and social media.
Mention’s Landing Page Best Social Media Tool for
PR teams and growing brands that need simple, real-time media and social listening across web sources.
Star Rating
4.3/5
G2 reviews
Apps
- Web
- iOS
- Android
Social Media Platforms Supported
- X (Twitter)
- YouTube
Key Features
- Real-time monitoring and alerts
- Sentiment analysis and trend visualization
- Competitive benchmarking
Pros
- Fast setup and real-time alerts
- Simple UI suited for non-technical users
- Affordable mid-tier plans
Cons
- Historical data is limited on lower plans
- Sentiment detection can lack nuance
- Limited native integrations compared to enterprise tools
Mention vs Social Champ
Feature Mention Social Champ Sentiment Analysis Basic sentiment scoring Deep sentiment analysis is available Media Monitoring Social + blogs + news Social platforms only Ease of Use Clean and user-friendly Simple and intuitive Pricing Mid-tier for full features Affordable across plans -
Meltwater
Meltwater offers a full-scale media intelligence solution that blends traditional PR monitoring with modern social media analytics.
This platform allows users to track brand mentions, measure sentiment in over 100 languages, monitor campaign performance, and benchmark against competitors—all from one unified dashboard.
Meltwater’s Landing Page Best Social Media Tool for
Large PR and communications teams seeking unified monitoring across social, news, and broadcast media.
Star Rating
4.0/5
G2 reviews
Apps
- Web
- iOS
- Android
Social Media Platforms Supported
- X (Twitter)
- YouTube
- TikTok
Key Features
- Global media monitoring across online and offline sources
- Crisis alert system with customizable triggers
- Real-time dashboards with cross-platform metrics
Pros
- Unmatched media coverage (news + social + broadcast)
- Language and location filtering for global teams
- Responsive support and onboarding
Cons
- Higher-tier pricing for most advanced tools
- It can be overwhelming without training
- Limited flexibility for smaller brands
Meltwater vs Social Champ
Feature Meltwater Social Champ Media Reach Social + news + broadcast + print Social platforms only Sentiment Analysis 90+ languages supported AI-powered Sentiment Analysis feature is available. User Experience Requires onboarding for best use Plug-and-play interface Pricing Enterprise-level plans Suitable for startups and SMBs -
Keyhole
Keyhole is built for real-time tracking of hashtags, keywords, and mentions across social platforms and the web.
It’s especially useful for campaign monitoring, influencer insights, and tracking engagement on branded terms.
Keyhole’s Landing Page Best Social Media Tool for
Campaign and hashtag monitoring
Star Rating
4.3/5
G2 Reviews
Apps
- Web
- iOS
- Android
Social Media Platforms Supported
- Instagram, Twitter
- TikTok
- YouTube
Key Features
- Hashtag & keyword tracking
- Influencer metrics
- Campaign dashboards
- Sentiment and reach tracking
Pros
- Real-time insights
- Clean dashboards
- Easy influencer tracking
Cons
- Limited media scope
- Sentiment analysis is basic
Keyhole vs Social Champ
Feature Keyhole Social Champ Hashtag Monitoring Real-time Tracked in the listening dashboard Sentiment Analysis Basic scoring Advanced features are available. Campaign Tracking Visual dashboards Post analytics & exports Influencer Data Built-in tracking Manual identification -
Awario
Awario is a powerful yet affordable social listening tool that tracks brand mentions, keywords, and sentiment across social media, blogs, forums, and news sites.
It offers real-time alerts, Boolean search, influencer identification, and customizable reports, making it surprisingly robust for its price point.
Awario’s Dashboard Best Social Media Tool for
Budget-friendly brand monitoring
Star Rating
4.0/5
G2 Reviews
Apps
Web
Social Media Platforms Supported
- YouTube
Key Features
- Boolean keyword search
- Sentiment analysis
- Influencer discovery
Pros
- Cost-effective
- Deep filtering with Boolean search
- Tracks across the web and social media
Cons
- The interface feels dated
- Some lag in alert delivery
Awario vs Social Champ
Feature Awario Social Champ Keyword Search Boolean operators Fixed filters Sentiment Tracking Available Available Alerts & Notifications Custom alerts In-platform updates Price Accessibility SMB-friendly Budget-friendly plans -
BuzzSumo
BuzzSumo is best known for content performance analysis, but also offers strong monitoring features.
It tracks brand mentions, keywords, backlinks, and influencer engagement across blogs, forums, and social media.
BuzzSumo’s Dashboard Best Social Media Tool for
Content-driven monitoring and trend tracking
Star Rating
4.5/5
G2 Reviews
Apps
Web only
Social Media Platforms Supported
- YouTube
Key Features
- Content performance tracking
- Brand and keyword alerts
- Backlink monitoring
Pros
- Great for trend discovery
- Combining monitoring with content strategy
- Influencer outreach tools
Cons
- Limited real-time social data
- No mobile app
BuzzSumo vs Social Champ
Feature BuzzSumo Social Champ Content Monitoring Blog & trend tracking Post-level analytics Social Listening Mentions + alerts Listening dashboard Influencer Discovery Built-in outreach filters Manual tracking Scheduling Not supported Fully integrated -
Agorapulse
Agorapulse combines social media management with built-in monitoring features.
It offers unified inboxes, keyword tracking, competitor monitoring, and detailed reports.
While it doesn’t go as deep into sentiment or influencer metrics, its monitoring tools are tightly integrated into publishing and engagement workflows.
Agorapulse’s Dashboard Best Social Media Tool for
Agencies needing combined management + monitoring
Star Rating
4.5/5
G2 Reviews
Apps
- Web
- iOS
- Android
Social Media Platforms Supported
- YouTube
- TikTok
Key Features
- Keyword and brand monitoring
- Competitor tracking
- Unified inbox
- Visual reports and exports
Pros
- All-in-one interface
- Easy for team collaboration
- Strong reporting tools
Cons
- Monitoring is basic
- Higher pricing tiers
Agorapulse vs Social Champ
Feature Agorapulse Social Champ Brand Monitoring Keyword alerts Listening dashboard Team Collaboration Workflow tools User roles & approval system Reporting Export-ready and visual White-labeled & customizable Scheduling Integrated Integrated -
Emplifi (formerly Socialbakers)
Emplifi merges social listening with customer experience tools, focusing on helping brands understand audience sentiment and journey in one platform.
Its listening module captures conversations across social media and digital channels, offering insights on trends, competitor moves, and brand health.
Emplifi’s Landing Page Best Social Media Tool for
Enterprise CX and marketing alignment
Star Rating
4.4/5
G2 Reviews
Apps
- Web
- iOS
- Android
Social Media Platforms Supported
- YouTube
- TikTok
Key Features
- Brand health tracking
- Competitor benchmarking
- Influencer identification
- Sentiment and trend analysis
Pros
- Enterprise-ready dashboards
- Rich competitor analysis
Cons
- Complex for small teams
- Premium pricing
Emplifi vs Social Champ
Feature Emplifi Social Champ Brand Health Metrics Advanced tracking Not offered Sentiment Analysis Available Available Influencer Discovery Built-in Manual research required Ease of Use Enterprise-grade UI Simple & intuitive -
Zoho Social
Zoho Social is part of the larger Zoho ecosystem and blends publishing with basic monitoring features.
It tracks brand mentions and keywords on social platforms, making it suitable for businesses already using Zoho tools.
Zoho Social’s Dashboard Best Social Media Tool for
Zoho users and small teams wanting integrated tools
Star Rating
4.5/5
G2 Reviews
Apps
- Web
- iOS
- Android
Social Media Platforms Supported
- YouTube
Key Features
- Basic keyword monitoring
- Unified publishing + analytics
- CRM integration
- Custom reports
Pros
- Native CRM integration
- Clean interface
- Competitive pricing
Cons
- Limited sentiment analysis
- No influencer tools
Zoho Social vs Social Champ
Feature Zoho Social Social Champ Monitoring Keyword-based Hashtag & profile-based Scheduling Integrated Advanced with AI support Sentiment Tools Not available Advanced with AI support -
Brand24
Brand24 is a real-time social listening tool focused on tracking mentions, sentiment, and online reputation across social media, blogs, news, and forums.
With sentiment tagging, influencer scoring, and customizable alerts, it’s ideal for teams focused on reputation management.
Brand24’s Dashboard Best Social Media Tool for
Real-time brand monitoring and reputation tracking
Star Rating
4.6/5
G2 Reviews
Apps
- Web
- iOS
- Android
Social Media Platforms Supported
- YouTube
Key Features
- Mention tracking
- Sentiment analysis
- Alert system
- Influencer scoring
Pros
- Quick alerts
- Broad channel coverage
- Easy sentiment tagging
Cons
- The dashboard can feel cluttered
- Lacks deep analytics features
Brand24 vs Social Champ
Feature Brand24 Social Champ Real-Time Monitoring Instant alerts Listening dashboard with hashtags Sentiment Analysis Included Included Influencer Identification Scored by impact Manual tracking Scheduling & Publishing Not available Built-in scheduling tools -
Digimind/Onclusive Social
Digimind is an advanced social listening and market intelligence tool tailored for enterprises.
It offers real-time tracking across social, news, and web platforms, helping brands analyze sentiment, monitor competitors, and anticipate trends.
Digimind/Onclusive Social Landing Page Best Social Media Tool for
Enterprise-grade social intelligence and competitive analysis
Star Rating
4.4/5
G2 Reviews
Apps
Web only
Social Media Platforms Supported
- YouTube
Key Features
- AI-powered listening
- Competitor benchmarking
- Trend detection
- Custom dashboards
Pros
- Robust data filtering
- Excellent competitor insights
- Scalable for global use
Cons
- Steep learning curve
- High pricing tier
Digimind vs Social Champ
Feature Digimind Social Champ Competitive Analysis In-depth Limited to manual tracking Trend Forecasting AI-powered Based on user analysis Social Scheduling Not supported Core feature Listening Capabilities Enterprise-level SMB-friendly and simplified -
Sendible
Sendible is a social media management tool with built-in monitoring capabilities designed for agencies and small businesses.
It supports brand keyword tracking, sentiment insights, and team collaboration—all integrated within its publishing dashboard.
Sendible’s Dashboard Best Social Media Tool for
Agencies managing client content and engagement
Star Rating
4.5/5
G2 Reviews
Apps
- Web
- iOS
- Android
Social Media Platforms Supported
- YouTube
Key Features
- Keyword monitoring
- Content scheduling
- Unified inbox
- Team collaboration tools
Pros
- Clean UI
- Integrated monitoring
- Client management features
Cons
- Basic listening features
- Limited historical data
Sendible vs Social Champ
Feature Sendible Social Champ Monitoring Tools Basic keyword alerts Real-time listening panel Team Collaboration Client workflows User roles + approvals Content Scheduling Unified calendar AI + bulk scheduling Sentiment Insights Basic Available -
Iconosquare
Iconosquare is a data-centric platform designed primarily for analytics on Instagram, Facebook, LinkedIn, and TikTok, with additional monitoring features.
While it doesn’t offer full-scale social listening, it helps brands track mentions, measure post engagement, and benchmark performance against competitors.
Iconosquare’s Dashboard Best Social Media Tool for
Visual brand analytics and competitive benchmarking
Star Rating
4.5/5
G2 Reviews
Apps
- Web
- iOS
- Android
Social Media Platforms Supported
- TikTok
- X (Twitter)
Key Features
- Post and mention tracking
- Profile and competitor benchmarking
- Scheduled reports
Pros
- Deep visual platform analytics
- Easy-to-read dashboards
- Reliable competitor tracking
Cons
- No real sentiment analysis
- Limited listening beyond mentions
Iconosquare vs Social Champ
Feature Iconosquare Social Champ Visual Platform Focus Instagram, TikTok, etc. Multi-platform including Pinterest Mention Tracking Post-level insights Hashtag & profile tracking Sentiment Tools Not included Available Scheduling Calendar + queue AI scheduler + bulk upload -
Buffer Analyze
Buffer Analyze is the analytics and reporting arm of Buffer, tailored for teams seeking simple yet effective performance tracking across social platforms.
It supports post-level insights, audience demographics, and content performance trends.
Buffer’s Dashboard Best Social Media Tool for
Content-driven brands need simple analytics
Star Rating
3.5/5
G2 Reviews
Apps
- Web
- Buffer mobile app (Android + iOS)
Social Media Platforms Supported
Key Features
- Post performance reports
- Audience insights
- Stories and engagement tracking
Pros
- Clean, easy-to-use dashboard
- Ideal for reporting
- Integrates with Buffer Publish
Cons
- No real-time listening
- Limited platform coverage
Buffer Analyze vs Social Champ
Feature Buffer Analyze Social Champ Monitoring Not available Social listening dashboard Analytics Simplified reports Custom reports + white-labeling Platform Support Limited Broad coverage including Pinterest, YouTube Scheduling Requires Buffer Publish Built-in & AI-supported -
Talkwalker
Talkwalker is a powerhouse in social media and web monitoring, favored by enterprise brands and agencies looking to extract deep insights from global conversations.
Its standout features include AI-powered sentiment analysis, image and logo recognition, and predictive analytics that identify emerging trends before they go mainstream.
Talkwalker Landing Page Best Social Media Tool for
Enterprise brands and agencies need high-volume, cross-channel media intelligence with predictive analytics.
Star Rating
4.3/5
G2 reviews
Apps
- Web
- Mobile app available
Social Media Platforms Supported
- X (Twitter)
- TikTok
- YouTube
Key Features
- Visual recognition (image/logo tracking)
- Predictive trend analysis with AI
- Multilingual sentiment analysis
- Crisis detection alerts
Pros
- Extremely wide media coverage
- Predictive insights to stay ahead of trends
- Advanced AI for visual and text analysis
Cons
- Enterprise pricing only
- Requires onboarding and data expertise
- No mobile app or on-the-go access
Talkwalker vs Social Champ
Feature Talkwalker Social Champ Media Coverage 150 M+ sources incl. TV, podcasts Social platforms only Sentiment Analysis AI-powered, multilingual In-depth, AI-powered Ease of Use Steep learning curve Beginner-friendly UI Pricing Enterprise tier only Affordable for SMBs -
HubSpot
HubSpot offers social media tools as part of its Marketing Hub, blending basic monitoring with CRM-powered insights.
You can track brand mentions, respond to interactions, and align social efforts with email, sales, and automation data.
HubSpot’s Landing Page Best Social Media Tool for
Marketing teams syncing social with CRM and automation
Star Rating
4.4/5
G2 Reviews
Apps
- Web
- iOS
- Android
Social Media Platforms Supported
Key Features
- Basic monitoring and engagement
- Social-post automation
- CRM integration
Pros
- Unified marketing view
- Excellent for B2B pipelines
- Automation-ready
Cons
- Basic listening
- Expensive for smaller teams
HubSpot vs Social Champ
Feature HubSpot Social Champ Monitoring Basic mentions Hashtag, keyword & profile tracking CRM Integration Native Not included Scheduling Workflow-based Smart scheduling + queues Sentiment/Trend Insights Not detailed Available -
Sprinklr
Sprinklr is a unified customer experience management platform with enterprise-grade social listening at its core.
It monitors conversations across 30+ digital channels, offering AI-powered sentiment analysis, trend detection, and competitive insights.
Sprinkler Landing Page Best Social Media Tool for
Enterprise-level social listening and CX management
Star Rating
4.1/5
G2 Review
Apps
- Web
- iOS
- Android
Social Media Platforms Supported
- YouTube
Key Features
- AI-based sentiment and emotion tracking
- Crisis alerts
- Competitor intelligence
Pros
- Extensive platform support
- Customizable and scalable
- Advanced AI for trends
Cons
- Complex setup
- Premium pricing
Sprinklr VS Social Champ
Feature Sprinklr Social Champ Listening Scope 30+ digital sources Social media platforms only Sentiment & Emotion AI Deep insights Ai-powered sentiment analysis features available. Publishing Tools Full suite Full suite with AI assistance Ease of Use Complex Intuitive UI -
Rival IQ
Rival IQ is built for competitive benchmarking and social media analytics, giving brands visibility into their own performance and their competitors.
RivalIQ Landing Page Best Social Media Tool for
Competitive analysis and industry benchmarking
Star Rating
4.6/5
G2 Reviews
Apps
Web only
Social Media Platforms Supported
- YouTube
Key Features
- Competitor tracking
- Engagement benchmarking
- Alert systems
- Top-performing content analysis
Pros
- Excellent for industry comparisons
- Smart alerts for post changes
- Clean reporting tools
Cons
- No scheduling option
- No mobile app.
Rival IQ VS Social Champ
Feature Rival IQ Social Champ Competitor Benchmarking Industry focus Manual + custom streams Listening Capabilities Not available Real-time social listening Scheduling Tools Not included Full-feature scheduler Alerts & Trends Post alerts Trend tracking via listening dashboard -
Statusbrew
Statusbrew combines publishing, engagement, and light monitoring into a single, team-friendly dashboard.
It enables brands to monitor conversations through keyword tracking, manage replies via a unified inbox, and collaborate on responses.
Statusbrew Landing Page Best Social Media Tool for
Team collaboration and engagement-focused monitoring
Star Rating
4.8/5
G2 Reviews
Apps
- Web
- iOS
- Android
Social Media Platforms Supported
- YouTube
Key Features
- Keyword and comment monitoring
- Unified social inbox
- Role-based workflows
- Approval pipelines
Pros
- Strong collaboration tools
- Centralized message management
- Supports client-based workflows
Cons
- Limited listening depth
- Sentiment analysis is not available
Statusbrew vs Social Champ
Feature Statusbrew Social Champ Monitoring Keyword tracking Hashtag, keyword, and handle listening Team Workflows Role-based Roles + approval queue Scheduling Multi-channel AI-powered bulk and queue scheduling Sentiment Tools Not included Included -
Cyfe
Cyfe is an all-in-one business dashboard that pulls data from multiple sources, including social media, email, web analytics, and sales tools.
It enables basic brand monitoring through widgets and integrations.
Cyfe Landing Page Best Social Media Tool for
Centralized reporting and cross-platform monitoring
Star Rating
4.3/5
G2 Reviews
Apps
Web only
Social Media Platforms Supported
Key Features
- Pre-built social media widgets
- Google Analytics and CRM integration
- Exportable reports
Pros
- Cross-functional dashboards
- Easy-to-customize reporting
- Supports third-party data connections
Cons
- No real-time social listening
- Not built specifically for social media
Cyfe vs Social Champ
Feature Cyfe Social Champ Monitoring Basic via widgets Real-time panel with stream filters Custom Dashboards Multi-source support Custom reports + white-label options Publishing Tools Not included Full-featured scheduler Sentiment/Trend Tracking Not supported Supported -
Oktopost
Oktopost is a B2B-focused social media management platform.
It supports limited monitoring through keyword and mention tracking, but shines in integrating social data with marketing automation and CRM systems.
Oktapost’s Landing Page Best Social Media Tool for
B2B social marketing and lead attribution
Star Rating
4.4/5
G2 Reviews
Apps
Web only
Social Media Platforms Supported
- YouTube
Key Features
- Social lead tracking
- Employee advocacy platform
- Mention and keyword tracking
Pros
- Excellent for B2B funnels
- CRM-aligned social tracking
- Strong advocacy features
Cons
- Minimal sentiment insights
- Not ideal for B2C listening
Oktopost vs Social Champ
Feature Oktopost Social Champ B2B Focus CRM + lead tracking No native CRM tie-in Monitoring Keyword + mentions Broader listening with filters Publishing Tools With advocacy Bulk, AI, queue scheduling Sentiment Tools Limited Advanced wth AI-powered features. -
Simplify360
Simplify360 offers AI-powered social media monitoring and customer service solutions tailored for brands focused on support and experience.
It tracks mentions, analyzes sentiment, and provides agent-based response systems.
Simplifi360’s Landing Page Best Social Media Tool for
Customer support and AI-driven sentiment monitoring
Star Rating
4.3/5
G2 Reviews
Apps
Web only
Social Media Platforms Supported
- YouTube
Key Features
- Omnichannel brand listening
- Sentiment and intent detection
- Ticket management
- Multilingual support
Pros
- Strong AI-based analysis
- Unified CX + monitoring dashboard
- Supports non-social channels
Cons
- Steeper learning curve
- Primarily focused on support use cases
Simlify360 vs Social Champ
Feature Simplify360 Social Champ Monitoring Deep brand listening Real-time social streams Sentiment AI Multilingual detection Not available Support Integration CRM + ticketing Integration with 11+ apps Publishing Tools Limited Full-feature publishing suite
Scheduling Isn’t Enough Anymore
Pair publishing with social listening to stay one step ahead, only with Social Champ!
How Social Champ Simplifies Social Media Monitoring
Social Champ may not position itself as a pure-play social listening tool, but it integrates powerful monitoring features right where marketers need them most—alongside content scheduling, analytics, and automation.
Instead of juggling multiple dashboards, users can track keywords, hashtags, and mentions across key platforms from a single, intuitive interface.
Its real-time monitoring panel allows you to set up customized streams to follow competitor handles, branded terms, or campaign-specific tags.
This makes it easier to stay in the loop without interrupting your workflow.
Whether you’re gauging audience sentiment, watching for engagement spikes, or keeping tabs on user-generated content, the system turns scattered social data into structured, actionable insights.
Beyond listening, Social Champ provides detailed post-level analytics and channel-wide performance breakdowns.
These insights help brands pinpoint what content resonates, which platforms drive results, and where audience conversations are shifting, without relying on third-party integrations.
For growing brands and lean teams, it’s a strategic advantage: monitor smarter, act faster, and optimize continuously—all without leaving your publishing dashboard.
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Know What’s Being Said—As It Happens
Track real-time conversations across platforms using Social Champ’s monitoring feature.
Conclusion
When evaluating social media monitoring tools, remember that the right choice isn’t about checking every feature off a list—it’s about finding the best fit for your specific goals.
Start by defining your use case, whether it’s brand monitoring, competitor tracking, or customer support.
Ensure the platforms you rely on most are supported, and prioritize real-time monitoring to stay ahead of emerging trends or issues.
Look for tools with flexible stream filters so you can zero in on exactly what matters, and assess the depth of reporting and analytics to make data-driven decisions with confidence.
If you work in a team, collaboration features like approval workflows and shared dashboards can make all the difference using Social Champ.
Finally, choose a solution that balances your budget with the ability to scale as your needs grow.
With these criteria as your guide, you’ll be well equipped to select a monitoring tool that delivers lasting value.
1 comment
Ewin Dsouza
I never initially thought social media monitoring tools can be of this significance. I am amazed, looking forward to try them out.