Top 25 Social Media Monitoring Tools to Elevate Your Brand in 2025

Marketing, Social

 Written by: Sarah Anderson

Social Media Monitoring Tools

Table of Contents

Ever feel like you’re missing half the conversation about your brand online? 

While you’re busy managing content calendars and campaigns, valuable customer feedback, competitor moves, and trend signals might be slipping by unnoticed.

That’s the hidden cost of not using the right social media monitoring tools.

Short Summary

  • Social media monitoring tools help track brand mentions, sentiment, and trends across platforms in real time.
  • Key features to look for include multi-platform support, customizable alerts, detailed analytics, and collaborative workflows.
  • Tools like Social Champ offer integrated monitoring with publishing and analytics—ideal for lean teams managing multiple channels.
  • Enterprise options like Sprinklr and Talkwalker provide deep AI-based insights but may be complex and expensive for smaller brands.
  • Competitive tools such as Rival IQ and Brandwatch focus on benchmarking and industry performance tracking.
  • The best tool depends on your goals—brand awareness, customer care, campaign tracking, or competitive analysis.

Without them, it’s easy to overlook insights that could sharpen your messaging, enhance customer experience, or flag issues before they become full-blown crises.

If that sounds familiar, you’re likely missing out on critical insights that could sharpen your messaging, improve customer experience, and even prevent PR crises before they spiral.

This blog is your shortcut to fixing that.

We’re unpacking the 25 most effective monitoring tools of 2025.

From global platforms to niche solutions, including powerful all-in-one options like Social Champ, these tools are built to give your brand the visibility it deserves.

Why Just Post When You Can Listen Too?

Social Champ lets you monitor conversations and schedule content—all from one dashboard.

Try it for free now!

What Are Social Media Monitoring Tools and Why Do They Matter?

Social media monitoring tools are platforms or software solutions designed to track, analyze, and respond to conversations happening across various social media channels.

Unlike basic scheduling tools or analytics dashboards, these tools offer real-time visibility into who’s talking about your brand, what they’re saying, and how those conversations impact your brand’s reputation and strategy.

But tracking mentions is just the starting point.

Why They Matter

Real-time alerts for positive or negative mentions give brands the ability to act swiftly, whether it’s amplifying praise or containing a potential crisis before it escalates.

Sentiment Analysis

Advanced monitoring tools apply natural language processing (NLP) to determine the tone, positive, negative, or neutral, behind each mention.

This helps brands understand how people feel, not just what they say.

Audience Insights

Discover what topics resonate most with your audience, which influencers are driving conversations, and how engagement varies across platforms.

Competitor Benchmarking

Stay informed on how your competitors are performing socially.

Identify gaps in their engagement or capitalize on trending discussions they’re missing.

Content Strategy Optimization

Use social data to refine your messaging, tailor your tone, and identify which content formats generate the most buzz or backlash.

In today’s fast-moving digital environment, social media isn’t just a marketing channel; it’s a dynamic feedback loop.

Brands that treat it like a one-way broadcast miss out on critical data.

That’s why social media monitoring tools aren’t optional anymore; they’re essential for any brand that wants to stay relevant, agile, and audience-aware.

Enterprise-grade platforms, to agile, budget-friendly solutions like Social Champ, can transform raw online chatter into actionable brand intelligence.

Don’t Miss the Mentions That Matter With Social Champ!

Stay updated on brand conversations in real time using filtered social streams.

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Key Features to Look for in Social Media Monitoring Tools

Choosing the right social media monitoring is about gaining clarity, control, and a competitive advantage.

To ensure your monitoring efforts are both strategic and scalable, look for tools equipped with these core features:

  1. Real-Time Monitoring and Alerts

    Timeliness is everything.

    A robust tool should monitor mentions, hashtags, keywords, and brand references across platforms in real time.

    Immediate alerts, especially for spikes in negative sentiment or viral engagement, allow you to respond before a situation escalates or an opportunity fades.

  2. Multi-Platform Integration

    Your audience is everywhere, so your monitoring tool should be too.

    The best platforms integrate with major social networks like X, Facebook, Instagram, LinkedIn, TikTok, and YouTube, along with blogs, forums, news sites, and review platforms.

    This unified dashboard ensures nothing slips through the cracks.

  3. Advanced Sentiment Analysis

    Understanding the tone behind the mention is just as important as the mention itself.

    AI-powered sentiment analysis classifies conversations as positive, negative, or neutral, helping you assess brand health, customer satisfaction, and overall perception at a glance.

  4. Customizable Keyword Tracking

    Effective tools let you monitor more than just your brand name.

    You should be able to create custom keyword sets for products, executives, competitors, industry terms, and campaign hashtags.

    The more refined your tracking, the more valuable your insights.

  5. Automated Reporting and Visual Analytics

    Raw data is useful, but actionable insights are better.

    Look for visual dashboards, trend graphs, and automated reports that break down volume, sentiment, top-performing posts, influencer impact, and engagement patterns.

    Bonus if reports are exportable and customizable by department or goal.

  6. Team Collaboration and Workflow Integration

    Monitoring is a team sport. Tools with user roles, internal commenting, and integrations with platforms like Slack, Microsoft Teams, or CRM systems help streamline collaboration.

    Assign tasks, escalate issues, or flag conversations to the right team in real time.

  7. Historical Data Access

    Monitoring trends over time helps spot seasonality, campaign impact, and long-term brand performance.

    Tools with access to months—or even years—of historical data allow for deeper analysis and smarter strategy adjustments.

  8. Crisis Management Triggers

    Some advanced platforms include anomaly detection, flagging sudden changes in volume or sentiment.

    These predictive alerts are essential for early-stage crisis management and help ensure you’re proactive, not reactive.

Featured Article: Is Sked Social Pricing Justified? Here’s What You’re Really Paying For

Top 25 Social Media Monitoring Tools for 2025

With so many tools claiming to “do it all,how do you actually choose the right one for your brand?

That’s exactly what this section is here to help with.

We’ve rounded up 25 standout social media monitoring tools that brands are relying on in 2025, each with a different strength, whether it’s smarter sentiment analysis, faster alerts, or broader platform tracking.

  1. Social Champ

    If you’re serious about keeping up with what your audience is saying, Social Champ gives you exactly what you need, without the mess.

    Built for agility, it helps brands stay in tune with conversations, trends, and engagement signals across platforms, all from a single dashboard.

    Instead of chasing after scattered comments or posts, you can track relevant keywords, hashtags, and interactions across many channels. 

    Social Champ’s Dashboard
    Social Champ’s Dashboard

    Best Social Media Tool for

    Brands and teams that want practical, real-time insights woven into their publishing and engagement workflows.

    Star Rating

    4.4/5, G2 reviews

    Available Apps

    • Web
    • iOS
    • Android

    Social Media Platforms Supported

    • Facebook
    • Instagram
    • LinkedIn
    • X (formerly Twitter)
    • Pinterest
    • TikTok
    • Google Business Profile
    • YouTube
    • WhatsApp
    • Threads
    • Mustodon
    • Bluesky

    Key Features

    • Keyword and hashtag tracking
    • Multi-platform social inbox
    • Competitor content monitoring
    • AI-generated captions and tone suggestions
    • Reporting with custom branding
    • Team collaboration and workflow approval
    • Canva, Bitly, and Google Drive integrations

    Pros

    • Easy-to-use dashboard
    • Ideal for agile teams and content-first workflows
    • Affordable pricing tiers
    • Strong automation and post-scheduling

    Cons

    • Lacks integrations with review or forum platforms
    • Doesn’t include deep sentiment scoring or alerts
    • Historical data depth is still expanding
  2. BrandWatch

    Brandwatch is built for enterprise-level social intelligence.

    With access to billions of data points across social networks, blogs, forums, and news outlets, Brandwatch empowers brands to understand audience sentiment, track global trends, and respond to real-time shifts in public perception.

    Brandwatch’s Landing Page
    Brandwatch’s Landing Page

     

    Best Social Media Tool for

    Large enterprises and global brands need deep consumer insights, trend forecasting, and cross-channel sentiment analysis.

    Star Rating

    4.2/5, G2 reviews

    Apps

    • Web
    • Hub mobile app

    Social Media Platforms Supported

    • Facebook
    • Instagram
    • X (formerly Twitter)
    • YouTube
    • TikTok
    • LinkedIn
    • Reddit

    Key Features

    • AI-driven sentiment and emotion analysis
    • Trend prediction and audience segmentation
    • Custom alerts and dashboards
    • Access to historical data across years

    Pros

    • Industry-leading sentiment and emotion analytics
    • Visual dashboards for trend and reputation analysis
    • Supports global, multi-language monitoring
    • Extensive third-party data integrations

    Cons

    • Expensive, enterprise-focused pricing
    • Requires significant onboarding and training
    • Not suitable for small teams or basic use cases

    Brandwatch vs Social Champ

    Feature Brandwatch Social Champ
    Audience Intelligence Advanced segmentation & analytics Social monitoring, social listening, including basic keyword, hashtag tracking, and advanced metrics.
    Sentiment Analysis Emotion + sentiment scoring Advanced AI-powered sentiment analysis
    Platforms Monitored Social + blogs + forums + news Major social platforms with multiple integrations.
    Ease of Use Steep learning curve Beginner-friendly interface
  3. Sprout Social

    Sprout Social combines social media management and listening in one professional suite.

    Its listening capabilities are especially robust: users can analyze sentiment, identify trending topics, monitor competitor mentions, and build custom queries using Boolean search.

    Sprout Social's Dashboard
    Sprout Social’s Dashboard

    Best Social Media Tool for

    Mid-sized to enterprise teams seeking unified publishing, engagement, and social listening with high-quality reporting.

    Star Rating

    4.4/5, G2 reviews

    Apps

    • Web
    •  iOS
    • Android

    Social Media Platforms Supported

    • Facebook
    • Instagram
    • X (formerly Twitter)
    • LinkedIn
    • TikTok
    • Pinterest
    • YouTube
    • Reddit (via integrations)

    Key Features

    • Smart Inbox for unified engagement
    • Advanced sentiment and keyword analysis
    • Competitor and share-of-voice tracking
    • Content calendar and publishing tools

    Pros

    • Clean, intuitive interface ideal for teams
    • Strong listening + publishing combo
    • Custom query builder for detailed monitoring

    Cons

    • Expensive, especially for teams with multiple users
    • Listening features are only available in higher-tier plans
    • Maybe more than needed for basic monitoring tasks

    Sprout Social vs Social Champ

    Feature Sprout Social Social Champ
    Social Listening Advanced sentiment, Boolean search Advanced AI-powered sentiment analysis
    Reporting Deep analytics + paid/organic split White-labeled, platform-specific reports
    Ease of Use Polished UI, great for teams Beginner-friendly and fast
    Pricing Higher, enterprise-level tiers Affordable for small to mid-sized teams
  4. Hootsuite

    While Hootsuite is best known for its publishing tools, Hootsuite Insights—powered by Brandwatch—adds serious weight to its monitoring capabilities.

    Through real-time keyword tracking, sentiment breakdowns, and demographic filters, users can drill into what audiences are saying, when they’re saying it, and how it’s trending.

    Hootsuite’s Landing Page
    Hootsuite’s Landing Page

    Best Social Media Tool for

    Brands already using Hootsuite who need advanced listening without leaving the platform.

    Star Rating

    4.2/5

    G2 reviews

    Apps

    • Web
    • iOS
    • Android

    Social Media Platforms Supported

    • Facebook
    • Instagram
    • X (Twitter)
    • LinkedIn
    • TikTok
    • YouTube
    • Reddit

    Key Features

    • Real-time monitoring from 100M+ sources
    • Sentiment, emotion, and demographic filters
    • Deep integration with Hootsuite publishing tools
    • Competitive benchmarking dashboards

    Pros

    • All-in-one platform for publishing + listening
    • Access to extensive data via Brandwatch
    • Strong trend and sentiment analysis

    Cons

    • Insights are only available in premium plans
    • Brandwatch integration adds complexity
    • Steeper learning curve for non-analysts

    Hootsuite vs Social Champ

    Feature Hootsuite Insights Social Champ
    Data Sources Social + forums + news (via Brandwatch) Social platforms only
    Sentiment Analysis Emotion and audience breakdowns No built-in sentiment scoring
    Usability Complex for new users Simple, streamlined dashboard
    Pricing Enterprise-only for Insights Budget-friendly for SMBs
  5. Mention

    Mention is a real-time media monitoring tool designed to help brands track conversations, measure sentiment, and manage reputation across the web and social media.

    Mention’s Landing Page
    Mention’s Landing Page

    Best Social Media Tool for

    PR teams and growing brands that need simple, real-time media and social listening across web sources.

    Star Rating

    4.3/5

    G2 reviews

    Apps

    • Web
    • iOS
    • Android

    Social Media Platforms Supported

    • Facebook
    • Instagram
    • X (Twitter)
    • YouTube
    • LinkedIn

    Key Features

    • Real-time monitoring and alerts
    • Sentiment analysis and trend visualization
    • Competitive benchmarking

    Pros

    • Fast setup and real-time alerts
    • Simple UI suited for non-technical users
    • Affordable mid-tier plans

    Cons

    • Historical data is limited on lower plans
    • Sentiment detection can lack nuance
    • Limited native integrations compared to enterprise tools

    Mention vs Social Champ

    Feature Mention Social Champ
    Sentiment Analysis Basic sentiment scoring Deep sentiment analysis is available
    Media Monitoring Social + blogs + news Social platforms only
    Ease of Use Clean and user-friendly Simple and intuitive
    Pricing Mid-tier for full features Affordable across plans
  6. Meltwater

    Meltwater offers a full-scale media intelligence solution that blends traditional PR monitoring with modern social media analytics.

    This platform allows users to track brand mentions, measure sentiment in over 100 languages, monitor campaign performance, and benchmark against competitors—all from one unified dashboard.

    Meltwater’s Landing Page
    Meltwater’s Landing Page

    Best Social Media Tool for

    Large PR and communications teams seeking unified monitoring across social, news, and broadcast media.

    Star Rating

    4.0/5

    G2 reviews

    Apps

    • Web
    • iOS
    • Android

    Social Media Platforms Supported

    • Facebook
    • Instagram
    • X (Twitter)
    • LinkedIn
    • YouTube
    • TikTok
    • Reddit

    Key Features

    • Global media monitoring across online and offline sources
    • Crisis alert system with customizable triggers
    • Real-time dashboards with cross-platform metrics

    Pros

    • Unmatched media coverage (news + social + broadcast)
    • Language and location filtering for global teams
    • Responsive support and onboarding

    Cons

    • Higher-tier pricing for most advanced tools
    • It can be overwhelming without training
    • Limited flexibility for smaller brands

    Meltwater vs Social Champ

    Feature Meltwater Social Champ
    Media Reach Social + news + broadcast + print Social platforms only
    Sentiment Analysis 90+ languages supported AI-powered Sentiment Analysis feature is available.
    User Experience Requires onboarding for best use Plug-and-play interface
    Pricing Enterprise-level plans Suitable for startups and SMBs
  7. Keyhole

    Keyhole is built for real-time tracking of hashtags, keywords, and mentions across social platforms and the web.

    It’s especially useful for campaign monitoring, influencer insights, and tracking engagement on branded terms.

    Keyhole’s Landing Page
    Keyhole’s Landing Page

    Best Social Media Tool for

    Campaign and hashtag monitoring

    Star Rating

    4.3/5

    G2 Reviews

    Apps

    • Web
    • iOS
    • Android

    Social Media Platforms Supported

    • Facebook
    • Instagram, Twitter
    • LinkedIn
    • TikTok
    • YouTube

    Key Features

    • Hashtag & keyword tracking
    • Influencer metrics
    • Campaign dashboards
    • Sentiment and reach tracking

    Pros

    • Real-time insights
    • Clean dashboards
    • Easy influencer tracking

    Cons

    • Limited media scope
    • Sentiment analysis is basic

    Keyhole vs Social Champ

    Feature Keyhole Social Champ
    Hashtag Monitoring Real-time Tracked in the listening dashboard
    Sentiment Analysis Basic scoring Advanced features are available.
    Campaign Tracking Visual dashboards Post analytics & exports
    Influencer Data Built-in tracking Manual identification
  8. Awario

    Awario is a powerful yet affordable social listening tool that tracks brand mentions, keywords, and sentiment across social media, blogs, forums, and news sites.

    It offers real-time alerts, Boolean search, influencer identification, and customizable reports, making it surprisingly robust for its price point.

    Awario’s Dashboard
    Awario’s Dashboard

    Best Social Media Tool for

    Budget-friendly brand monitoring

    Star Rating

    4.0/5

    G2 Reviews

    Apps

    Web

    Social Media Platforms Supported

    • Facebook
    • Instagram
    • Twitter
    • YouTube
    • Reddit

    Key Features

    • Boolean keyword search
    • Sentiment analysis
    • Influencer discovery

    Pros

    • Cost-effective
    • Deep filtering with Boolean search
    • Tracks across the web and social media

    Cons

    • The interface feels dated
    • Some lag in alert delivery

    Awario vs Social Champ

    Feature Awario Social Champ
    Keyword Search Boolean operators Fixed filters
    Sentiment Tracking Available Available
    Alerts & Notifications Custom alerts In-platform updates
    Price Accessibility SMB-friendly Budget-friendly plans
  9. BuzzSumo

    BuzzSumo is best known for content performance analysis, but also offers strong monitoring features.

    It tracks brand mentions, keywords, backlinks, and influencer engagement across blogs, forums, and social media.

    BuzzSumo’s Dashboard
    BuzzSumo’s Dashboard

    Best Social Media Tool for

    Content-driven monitoring and trend tracking

    Star Rating

    4.5/5

    G2 Reviews

    Apps

    Web only

    Social Media Platforms Supported

    • Facebook
    • Twitter
    • YouTube
    • LinkedIn

    Key Features

    • Content performance tracking
    • Brand and keyword alerts
    • Backlink monitoring

    Pros

    • Great for trend discovery
    • Combining monitoring with content strategy
    • Influencer outreach tools

    Cons

    • Limited real-time social data
    • No mobile app

    BuzzSumo vs Social Champ

    Feature BuzzSumo Social Champ
    Content Monitoring Blog & trend tracking Post-level analytics
    Social Listening Mentions + alerts Listening dashboard
    Influencer Discovery Built-in outreach filters Manual tracking
    Scheduling Not supported Fully integrated
  10. Agorapulse

    Agorapulse combines social media management with built-in monitoring features.

    It offers unified inboxes, keyword tracking, competitor monitoring, and detailed reports.

    While it doesn’t go as deep into sentiment or influencer metrics, its monitoring tools are tightly integrated into publishing and engagement workflows.

    Agorapulse’s Dashboard
    Agorapulse’s Dashboard

    Best Social Media Tool for

    Agencies needing combined management + monitoring

    Star Rating

    4.5/5

    G2 Reviews

    Apps

    • Web
    • iOS
    • Android

    Social Media Platforms Supported

    • Facebook
    • Instagram
    • Twitter
    • LinkedIn
    • YouTube
    • TikTok

    Key Features

    • Keyword and brand monitoring
    • Competitor tracking
    • Unified inbox
    • Visual reports and exports

    Pros

    • All-in-one interface
    • Easy for team collaboration
    • Strong reporting tools

    Cons

    • Monitoring is basic
    • Higher pricing tiers

    Agorapulse vs Social Champ

    Feature Agorapulse Social Champ
    Brand Monitoring Keyword alerts Listening dashboard
    Team Collaboration Workflow tools User roles & approval system
    Reporting Export-ready and visual White-labeled & customizable
    Scheduling Integrated Integrated
  11. Emplifi (formerly Socialbakers)

    Emplifi merges social listening with customer experience tools, focusing on helping brands understand audience sentiment and journey in one platform.

    Its listening module captures conversations across social media and digital channels, offering insights on trends, competitor moves, and brand health.

    Emplifi’s Landing Page
    Emplifi’s Landing Page

    Best Social Media Tool for

    Enterprise CX and marketing alignment

    Star Rating

    4.4/5

    G2 Reviews

    Apps

    • Web
    • iOS
    • Android

    Social Media Platforms Supported

    • Facebook
    • Instagram
    • Twitter
    • LinkedIn
    • YouTube
    • TikTok

    Key Features

    • Brand health tracking
    • Competitor benchmarking
    • Influencer identification
    • Sentiment and trend analysis

    Pros

    • Enterprise-ready dashboards
    • Rich competitor analysis

    Cons

    • Complex for small teams
    • Premium pricing

    Emplifi vs Social Champ

    Feature Emplifi Social Champ
    Brand Health Metrics Advanced tracking Not offered
    Sentiment Analysis Available Available
    Influencer Discovery Built-in Manual research required
    Ease of Use Enterprise-grade UI Simple & intuitive
  12. Zoho Social

    Zoho Social is part of the larger Zoho ecosystem and blends publishing with basic monitoring features.

    It tracks brand mentions and keywords on social platforms, making it suitable for businesses already using Zoho tools.

    Zoho Social’s Dashboard
    Zoho Social’s Dashboard

    Best Social Media Tool for

    Zoho users and small teams wanting integrated tools

    Star Rating

    4.5/5

    G2 Reviews

    Apps

    • Web
    • iOS
    • Android

    Social Media Platforms Supported

    • Facebook
    • Twitter
    • Instagram
    • LinkedIn
    • YouTube

    Key Features

    • Basic keyword monitoring
    • Unified publishing + analytics
    • CRM integration
    • Custom reports

    Pros

    • Native CRM integration
    • Clean interface
    • Competitive pricing

    Cons

    • Limited sentiment analysis
    • No influencer tools

    Zoho Social vs Social Champ

    Feature Zoho Social Social Champ
    Monitoring Keyword-based Hashtag & profile-based
    Scheduling Integrated Advanced with AI support
    Sentiment Tools Not available Advanced with AI support
  13. Brand24

    Brand24 is a real-time social listening tool focused on tracking mentions, sentiment, and online reputation across social media, blogs, news, and forums.

    With sentiment tagging, influencer scoring, and customizable alerts, it’s ideal for teams focused on reputation management.

    Brand24’s Dashboard
    Brand24’s Dashboard

    Best Social Media Tool for

    Real-time brand monitoring and reputation tracking

    Star Rating

    4.6/5

    G2 Reviews

    Apps

    • Web
    • iOS
    • Android

    Social Media Platforms Supported

    • Facebook
    • Instagram
    • Twitter
    • LinkedIn
    • YouTube

    Key Features

    • Mention tracking
    • Sentiment analysis
    • Alert system
    • Influencer scoring

    Pros

    • Quick alerts
    • Broad channel coverage
    • Easy sentiment tagging

    Cons

    • The dashboard can feel cluttered
    • Lacks deep analytics features

    Brand24 vs Social Champ

    Feature Brand24 Social Champ
    Real-Time Monitoring Instant alerts Listening dashboard with hashtags
    Sentiment Analysis Included Included
    Influencer Identification Scored by impact Manual tracking
    Scheduling & Publishing Not available Built-in scheduling tools
  14. Digimind/Onclusive Social

    Digimind is an advanced social listening and market intelligence tool tailored for enterprises.

    It offers real-time tracking across social, news, and web platforms, helping brands analyze sentiment, monitor competitors, and anticipate trends.

    Digimind/Onclusive Social Landing Page
    Digimind/Onclusive Social Landing Page

    Best Social Media Tool for

    Enterprise-grade social intelligence and competitive analysis

    Star Rating

    4.4/5

    G2 Reviews

    Apps

    Web only

    Social Media Platforms Supported

    • Facebook
    • Instagram
    • Twitter
    • YouTube
    • LinkedIn

    Key Features

    • AI-powered listening
    • Competitor benchmarking
    • Trend detection
    • Custom dashboards

    Pros

    • Robust data filtering
    • Excellent competitor insights
    • Scalable for global use

    Cons

    • Steep learning curve
    • High pricing tier

    Digimind vs Social Champ

    Feature Digimind Social Champ
    Competitive Analysis In-depth Limited to manual tracking
    Trend Forecasting AI-powered Based on user analysis
    Social Scheduling Not supported Core feature
    Listening Capabilities Enterprise-level SMB-friendly and simplified
  15. Sendible

    Sendible is a social media management tool with built-in monitoring capabilities designed for agencies and small businesses.

    It supports brand keyword tracking, sentiment insights, and team collaboration—all integrated within its publishing dashboard.

    Sendible’s Dashboard
    Sendible’s Dashboard

    Best Social Media Tool for

    Agencies managing client content and engagement

    Star Rating

    4.5/5

    G2 Reviews

    Apps

    • Web
    • iOS
    • Android

    Social Media Platforms Supported

    • Facebook
    • Instagram
    • Twitter
    • LinkedIn
    • YouTube

    Key Features

    • Keyword monitoring
    • Content scheduling
    • Unified inbox
    • Team collaboration tools

    Pros

    • Clean UI
    • Integrated monitoring
    • Client management features

    Cons

    • Basic listening features
    • Limited historical data

    Sendible vs Social Champ

    Feature Sendible Social Champ
    Monitoring Tools Basic keyword alerts Real-time listening panel
    Team Collaboration Client workflows User roles + approvals
    Content Scheduling Unified calendar AI + bulk scheduling
    Sentiment Insights Basic Available
  16. Iconosquare

    Iconosquare is a data-centric platform designed primarily for analytics on Instagram, Facebook, LinkedIn, and TikTok, with additional monitoring features.

    While it doesn’t offer full-scale social listening, it helps brands track mentions, measure post engagement, and benchmark performance against competitors.

    Iconosquare's Dashboard
    Iconosquare’s Dashboard

    Best Social Media Tool for

    Visual brand analytics and competitive benchmarking

    Star Rating

    4.5/5

    G2 Reviews

    Apps

    • Web
    • iOS
    • Android

    Social Media Platforms Supported

    • Instagram
    • Facebook
    • LinkedIn
    • TikTok
    • X (Twitter)

    Key Features

    • Post and mention tracking
    • Profile and competitor benchmarking
    • Scheduled reports

    Pros

    • Deep visual platform analytics
    • Easy-to-read dashboards
    • Reliable competitor tracking

    Cons

    • No real sentiment analysis
    • Limited listening beyond mentions

    Iconosquare vs Social Champ

    Feature Iconosquare Social Champ
    Visual Platform Focus Instagram, TikTok, etc. Multi-platform including Pinterest
    Mention Tracking Post-level insights Hashtag & profile tracking
    Sentiment Tools Not included Available
    Scheduling Calendar + queue AI scheduler + bulk upload
  17. Buffer Analyze

    Buffer Analyze is the analytics and reporting arm of Buffer, tailored for teams seeking simple yet effective performance tracking across social platforms.

    It supports post-level insights, audience demographics, and content performance trends.

    Buffer’s Dashboard
    Buffer’s Dashboard

    Best Social Media Tool for

    Content-driven brands need simple analytics

    Star Rating

    3.5/5

    G2 Reviews

    Apps

    • Web
    • Buffer mobile app (Android + iOS)

    Social Media Platforms Supported

    • Instagram
    • Facebook
    • Twitter
    • LinkedIn

    Key Features

    • Post performance reports
    • Audience insights
    • Stories and engagement tracking

    Pros

    • Clean, easy-to-use dashboard
    • Ideal for reporting
    • Integrates with Buffer Publish

    Cons

    • No real-time listening
    • Limited platform coverage

    Buffer Analyze vs Social Champ

    Feature Buffer Analyze Social Champ
    Monitoring Not available Social listening dashboard
    Analytics Simplified reports Custom reports + white-labeling
    Platform Support Limited Broad coverage including Pinterest, YouTube
    Scheduling Requires Buffer Publish Built-in & AI-supported
  18. Talkwalker

    Talkwalker is a powerhouse in social media and web monitoring, favored by enterprise brands and agencies looking to extract deep insights from global conversations.

    Its standout features include AI-powered sentiment analysis, image and logo recognition, and predictive analytics that identify emerging trends before they go mainstream.

    Talkwalker Landing Page
    Talkwalker Landing Page

    Best Social Media Tool for

    Enterprise brands and agencies need high-volume, cross-channel media intelligence with predictive analytics.

    Star Rating

    4.3/5

    G2 reviews

    Apps

    • Web
    • Mobile app available

    Social Media Platforms Supported

    • Facebook
    • Instagram
    • X (Twitter)
    • LinkedIn
    • TikTok
    • YouTube
    • Reddit

    Key Features

    • Visual recognition (image/logo tracking)
    • Predictive trend analysis with AI
    • Multilingual sentiment analysis
    • Crisis detection alerts

    Pros

    • Extremely wide media coverage
    • Predictive insights to stay ahead of trends
    • Advanced AI for visual and text analysis

    Cons

    • Enterprise pricing only
    • Requires onboarding and data expertise
    • No mobile app or on-the-go access

    Talkwalker vs Social Champ

    Feature Talkwalker Social Champ
    Media Coverage 150 M+ sources incl. TV, podcasts  Social platforms only
    Sentiment Analysis AI-powered, multilingual  In-depth, AI-powered
    Ease of Use  Steep learning curve Beginner-friendly UI
    Pricing  Enterprise tier only Affordable for SMBs
  19. HubSpot

    HubSpot offers social media tools as part of its Marketing Hub, blending basic monitoring with CRM-powered insights.

    You can track brand mentions, respond to interactions, and align social efforts with email, sales, and automation data.

    HubSpot’s Landing Page
    HubSpot’s Landing Page

    Best Social Media Tool for

    Marketing teams syncing social with CRM and automation

    Star Rating

    4.4/5

    G2 Reviews

    Apps

    • Web
    • iOS
    • Android

    Social Media Platforms Supported

    • Facebook
    • Instagram
    • Twitter
    • LinkedIn

    Key Features

    • Basic monitoring and engagement
    • Social-post automation
    • CRM integration

    Pros

    • Unified marketing view
    • Excellent for B2B pipelines
    • Automation-ready

    Cons

    • Basic listening
    • Expensive for smaller teams

    HubSpot vs Social Champ

    Feature HubSpot Social Champ
    Monitoring Basic mentions Hashtag, keyword & profile tracking
    CRM Integration Native Not included
    Scheduling Workflow-based Smart scheduling + queues
    Sentiment/Trend Insights Not detailed Available

  20. Sprinklr

    Sprinklr is a unified customer experience management platform with enterprise-grade social listening at its core.

    It monitors conversations across 30+ digital channels, offering AI-powered sentiment analysis, trend detection, and competitive insights.

    Sprinkler Landing Page
    Sprinkler Landing Page

    Best Social Media Tool for

    Enterprise-level social listening and CX management

    Star Rating

    4.1/5

    G2 Review

    Apps

    • Web
    • iOS
    • Android

    Social Media Platforms Supported

    • Facebook
    • Instagram
    • Twitter
    • LinkedIn
    • YouTube

    Key Features

    • AI-based sentiment and emotion tracking
    • Crisis alerts
    • Competitor intelligence

    Pros

    • Extensive platform support
    • Customizable and scalable
    • Advanced AI for trends

    Cons

    • Complex setup
    • Premium pricing

    Sprinklr VS Social Champ

    Feature Sprinklr Social Champ
    Listening Scope 30+ digital sources Social media platforms only
    Sentiment & Emotion AI Deep insights Ai-powered sentiment analysis features available.
    Publishing Tools Full suite Full suite with AI assistance
    Ease of Use Complex Intuitive UI
  21. Rival IQ

    Rival IQ is built for competitive benchmarking and social media analytics, giving brands visibility into their own performance and their competitors.

    RivalIQ Landing Page
    RivalIQ Landing Page

    Best Social Media Tool for

    Competitive analysis and industry benchmarking

    Star Rating

    4.6/5

    G2 Reviews

    Apps

    Web only

    Social Media Platforms Supported

    • Facebook
    • Instagram
    • Twitter
    • YouTube
    • LinkedIn

    Key Features

    • Competitor tracking
    • Engagement benchmarking
    • Alert systems
    • Top-performing content analysis

    Pros

    • Excellent for industry comparisons
    • Smart alerts for post changes
    • Clean reporting tools

    Cons

    • No scheduling option
    • No mobile app.

    Rival IQ VS Social Champ

    Feature Rival IQ Social Champ
    Competitor Benchmarking Industry focus Manual + custom streams
    Listening Capabilities Not available Real-time social listening
    Scheduling Tools Not included Full-feature scheduler
    Alerts & Trends Post alerts Trend tracking via listening dashboard
  22. Statusbrew

    Statusbrew combines publishing, engagement, and light monitoring into a single, team-friendly dashboard.

    It enables brands to monitor conversations through keyword tracking, manage replies via a unified inbox, and collaborate on responses.

    Statusbrew Landing Page
    Statusbrew Landing Page

    Best Social Media Tool for

    Team collaboration and engagement-focused monitoring

    Star Rating

    4.8/5

    G2 Reviews

    Apps

    • Web
    • iOS
    • Android

    Social Media Platforms Supported

    • Facebook
    • Instagram
    • Twitter
    • LinkedIn
    • YouTube

    Key Features

    • Keyword and comment monitoring
    • Unified social inbox
    • Role-based workflows
    • Approval pipelines

    Pros

    • Strong collaboration tools
    • Centralized message management
    • Supports client-based workflows

    Cons

    • Limited listening depth
    • Sentiment analysis is not available

    Statusbrew vs Social Champ

    Feature Statusbrew Social Champ
    Monitoring Keyword tracking Hashtag, keyword, and handle listening
    Team Workflows Role-based Roles + approval queue
    Scheduling Multi-channel AI-powered bulk and queue scheduling
    Sentiment Tools Not included Included
  23. Cyfe

    Cyfe is an all-in-one business dashboard that pulls data from multiple sources, including social media, email, web analytics, and sales tools.

    It enables basic brand monitoring through widgets and integrations.

    Cyfe Landing Page
    Cyfe Landing Page

    Best Social Media Tool for

    Centralized reporting and cross-platform monitoring

    Star Rating

    4.3/5

    G2 Reviews

    Apps

    Web only

    Social Media Platforms Supported

    • Facebook
    • Instagram
    • Twitter
    • LinkedIn

    Key Features

    • Pre-built social media widgets
    • Google Analytics and CRM integration
    • Exportable reports

    Pros

    • Cross-functional dashboards
    • Easy-to-customize reporting
    • Supports third-party data connections

    Cons

    • No real-time social listening
    • Not built specifically for social media

    Cyfe vs Social Champ

    Feature Cyfe Social Champ
    Monitoring Basic via widgets Real-time panel with stream filters
    Custom Dashboards Multi-source support Custom reports + white-label options
    Publishing Tools Not included Full-featured scheduler
    Sentiment/Trend Tracking Not supported Supported
  24. Oktopost

    Oktopost is a B2B-focused social media management platform.

    It supports limited monitoring through keyword and mention tracking, but shines in integrating social data with marketing automation and CRM systems.

    Oktapost’s Landing Page
    Oktapost’s Landing Page

    Best Social Media Tool for

    B2B social marketing and lead attribution

    Star Rating

    4.4/5

    G2 Reviews

    Apps

    Web only

    Social Media Platforms Supported

    • LinkedIn
    • Facebook
    • Twitter
    • Instagram
    • YouTube

    Key Features

    • Social lead tracking
    • Employee advocacy platform
    • Mention and keyword tracking

    Pros

    • Excellent for B2B funnels
    • CRM-aligned social tracking
    • Strong advocacy features

    Cons

    • Minimal sentiment insights
    • Not ideal for B2C listening

    Oktopost vs Social Champ

    Feature Oktopost Social Champ
    B2B Focus CRM + lead tracking No native CRM tie-in
    Monitoring Keyword + mentions Broader listening with filters
    Publishing Tools With advocacy Bulk, AI, queue scheduling
    Sentiment Tools Limited Advanced wth AI-powered features.
  25. Simplify360

    Simplify360 offers AI-powered social media monitoring and customer service solutions tailored for brands focused on support and experience.

    It tracks mentions, analyzes sentiment, and provides agent-based response systems.

    Simplifi360’s Landing Page
    Simplifi360’s Landing Page

    Best Social Media Tool for

    Customer support and AI-driven sentiment monitoring

    Star Rating

    4.3/5

    G2 Reviews

    Apps

    Web only

    Social Media Platforms Supported

    • Facebook
    • Twitter
    • Instagram
    • LinkedIn
    • YouTube
    • WhatsApp

    Key Features

    • Omnichannel brand listening
    • Sentiment and intent detection
    • Ticket management
    • Multilingual support

    Pros

    • Strong AI-based analysis
    • Unified CX + monitoring dashboard
    • Supports non-social channels

    Cons

    • Steeper learning curve
    • Primarily focused on support use cases

    Simlify360 vs Social Champ

    Feature Simplify360 Social Champ
    Monitoring Deep brand listening Real-time social streams
    Sentiment AI Multilingual detection Not available
    Support Integration CRM + ticketing Integration with 11+ apps
    Publishing Tools Limited Full-feature publishing suite

Scheduling Isn’t Enough Anymore

Pair publishing with social listening to stay one step ahead, only with Social Champ!

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How Social Champ Simplifies Social Media Monitoring

Social Champ may not position itself as a pure-play social listening tool, but it integrates powerful monitoring features right where marketers need them most—alongside content scheduling, analytics, and automation. 

Instead of juggling multiple dashboards, users can track keywords, hashtags, and mentions across key platforms from a single, intuitive interface.

Its real-time monitoring panel allows you to set up customized streams to follow competitor handles, branded terms, or campaign-specific tags.

This makes it easier to stay in the loop without interrupting your workflow.

Whether you’re gauging audience sentiment, watching for engagement spikes, or keeping tabs on user-generated content, the system turns scattered social data into structured, actionable insights.

Beyond listening, Social Champ provides detailed post-level analytics and channel-wide performance breakdowns.

These insights help brands pinpoint what content resonates, which platforms drive results, and where audience conversations are shifting, without relying on third-party integrations.

For growing brands and lean teams, it’s a strategic advantage: monitor smarter, act faster, and optimize continuously—all without leaving your publishing dashboard.

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Know What’s Being Said—As It Happens

Track real-time conversations across platforms using Social Champ’s monitoring feature.

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Conclusion

When evaluating social media monitoring tools, remember that the right choice isn’t about checking every feature off a list—it’s about finding the best fit for your specific goals.

Start by defining your use case, whether it’s brand monitoring, competitor tracking, or customer support.

Ensure the platforms you rely on most are supported, and prioritize real-time monitoring to stay ahead of emerging trends or issues.

Look for tools with flexible stream filters so you can zero in on exactly what matters, and assess the depth of reporting and analytics to make data-driven decisions with confidence.

If you work in a team, collaboration features like approval workflows and shared dashboards can make all the difference using Social Champ. 

Finally, choose a solution that balances your budget with the ability to scale as your needs grow.

With these criteria as your guide, you’ll be well equipped to select a monitoring tool that delivers lasting value.

Frequently Asked Questions

1. What Is the Best Social Media Monitoring Tool?

The best social media monitoring tool depends on your needs. Tools like Social Champ, Talkwalker, and Brandwatch offer real-time tracking, sentiment analysis, and multi-platform support for brands seeking actionable insights and performance visibility.

2. How Do I Monitor My Social Media?

You can monitor your social media by using tools that track keywords, hashtags, brand mentions, and sentiment across platforms. Tools like Social Champ let you set up custom streams to follow conversations, competitors, and industry trends.

3. Are There Any Free Social Media Monitoring Tools?

Yes, some tools like Google Alerts, Social Searcher, and limited versions of Brand24 or Mention offer free social media monitoring features. However, most advanced insights and multi-platform tracking are available in paid plans.

Sarah Anderson

Sarah is a seasoned social media marketing expert with a proven track record of helping brands boost their online presence. Her innovative strategies and insights have driven success for numerous businesses.

1 comment

  • Ewin Dsouza

    I never initially thought social media monitoring tools can be of this significance. I am amazed, looking forward to try them out.

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