A property only sells if the right people see it at the right moment. But as an agent, you already know how much work goes into that process.
Between managing listings, talking to clients, and answering endless inquiries, your day is full before you even think about cross posting on social media.
But nearly 95% of real estate professionals use social media to promote their business. So, if your agency is not active online, you are likely missing potential clients.
Short Summary
- Social media management tools for real estate go beyond basic posting and help agents stay visible, consistent, and trustworthy online.
- These tools save time by scheduling listings, replying faster to clients, and keeping every account organized in one dashboard.
- Agencies can boost engagement with content like video tours, client reviews, and FAQs in formats such as reels, stories, and carousels.
- Social Champ offers all of this with affordable pricing, advanced analytics, collaboration features, and a social inbox built for real estate teams.
This is where social media management tools for real estate agencies help. Instead of working across multiple apps, these tools bring everything into one dashboard.
You can schedule posts, monitor engagement, keep your brand visible, post on time, respond faster, and track performance.
Wondering which tool has it all? Read ahead to find more about what you can achieve with having a social media tool by your side.
Let’s get into it!
Want More Leads Without More Work?
Social Champ helps you automate content, track performance, and grow your reach, all in one tool.
Get started now!
Why Real Estate Agencies Need Social Media Management Tools
In real estate, being seen and trusted is everything.
If your listings are not online, buyers will not find them. If your brand does not look reliable, people may not contact you. If you reply late, another agent will get the deal first.
The problem is that real estate never slows down. You are handling many listings, answering calls and messages all day, and meeting clients in person.
With so much work, social media often gets ignored. But if you skip it, you lose new leads and clients.
Social media tools can help. They save you time, keep your posts regular, and let you focus on talking with clients and closing sales.
These tools make your work easier, keep you active online, and help you win more opportunities in a busy market.
Featured Article: Master Social Media for Real Estate Agents: Boost Sales and Engagement
Best Social Media Management Tools for Real Estate Agencies in 2025
Here are some of the leading platforms real estate agencies can use for scheduling content and managing marketing.
Each one offers unique features designed to help agencies succeed.
-
Social Champ
Social Champ’s Dashboard Social Champ is an affordable, all-in-one tool for real estate agents who want to manage social media without stress.
It supports 12 major platforms like Facebook, Instagram, LinkedIn, TikTok, YouTube, Google Business Profile, X, and Threads, among others.
With features like unlimited scheduling, a social inbox, and detailed reporting, agents can stay consistent, save time, and focus on clients instead of manual posting.
Key Features
- Schedule unlimited posts across multiple platforms.
- A drag-and-drop calendar to easily plan property listings.
- Social inbox to manage comments, mentions, and DMs in one place.
- Built-in analytics with branded client reports.
- Collaborate with team roles, approvals, and client management.
- Social listening and competitor tracking to stay ahead of trends.
Pricing
Free plan for 3 accounts and 15 scheduled posts. Paid plans start at just $4/month per account
Tired of Wasting Hours on Social Media?
Save time and stay consistent with Social Champ. Plan, schedule, and publish posts without the stress.
Try it free today!
-
Buffer
Buffer’s Dashboard Buffer is a simple, easy-to-use tool, best for smaller real estate agencies or solo agents.
It’s well known for its clean interface and simple scheduling that doesn’t overwhelm beginners.
It helps you stay organized by planning all your posts in one calendar and provides basic analytics to understand engagement.
Key Features
- Simple calendar view to plan and schedule posts.
- Analytics to track likes, clicks, and engagement.
- Team collaboration with permission-based roles.
- Supports platforms like Instagram, LinkedIn, TikTok, Facebook, and Twitter (X).
- Browser extensions and mobile apps for quick posting on the go.
Pricing
Free plan available for individuals. Paid plans start at $5/month per channel.
-
Hootsuite
Hootsuite’s Landing Page Hootsuite is one of the oldest and most trusted names in social media management. It’s popular with larger agencies that need bulk scheduling and advanced analytics.
For real estate agents, it works as a central hub where you can schedule listings, monitor industry keywords, and generate detailed reports for clients.
Key Features
- Bulk scheduling of hundreds of posts in advance.
- Access to advanced reporting and custom analytics.
- Monitor keywords like “apartments for rent” or “new homes” to find leads.
- Wide app integrations (150+), including CRM and design tools.
- Team management with approval workflows and permissions.
Pricing
Free trial available. Paid plans start at $99/month.
-
Sprout Social
Sprout Social’s Dashboard Sprout Social is a premium platform known for its detailed analytics, professional reporting, and social listening features. It’s ideal for real estate agencies with large teams or multiple branches.
Key Features
- Schedule and publish posts across all major platforms.
- Unified inbox to manage every comment, DM, or mention.
- Advanced analytics and client-ready branded reports.
- Social listening to monitor trends, competitor activity, and client sentiment.
- Team collaboration with task assignment and approvals.
Pricing
30-day free trial available. Paid plans start at $199/month per user.
-
Later
Later’s Dashboard Later is built for visual platforms, making it a strong choice for real estate agencies that focus on Instagram, TikTok, and Pinterest.
Its drag-and-drop calendar and preview tools are helpful for showing property listings, photo carousels, and video tours before publishing.
Key Features
- Drag-and-drop calendar to plan content visually.
- Preview how posts will look on Instagram and TikTok.
- Analytics for tracking post performance.
- Link in bio feature for Instagram to drive leads from listings.
- Content library to store and organize property photos and videos.
Pricing
Free plan for individuals. Paid plans start at $18.75/month.
-
Zoho Social
Zoho Social’s Dashboard Zoho Social is a great option for small and mid-sized agencies. It integrates seamlessly with Zoho CRM, so real estate teams can connect marketing with client management.
Key Features
- Manage multiple accounts and schedule posts in advance.
- Integration with Zoho CRM to track leads and conversions.
- Monitor comments, mentions, and reviews in real time.
- Access analytics and performance insights.
- Team collaboration features with role-based access.
Pricing
Free trial available. Paid plans start at $10/month.
-
Sendible
Sendible’s Dashboard Sendible is built for agencies managing multiple clients, making it a natural fit for real estate firms that represent several properties or builders.
It provides scheduling, automated reporting, and customizable dashboards to keep agencies organized and professional.
Key Features
- Schedule posts across different social platforms.
- Generate branded reports automatically for clients.
- Build custom dashboards for each client or property project.
- Integrate with apps like Canva, Google Drive, and Dropbox.
- Unified inbox for messages and comments.
Pricing
14-day free trial available. Paid plans start at $29/month.
-
Agorapulse
Agorapulse’ Dashboard Agorapulse is known for its strong inbox and reporting features. It’s easy to use and suits both small real estate teams and large agencies.
Key Features
- Central inbox for all messages, mentions, and comments.
- Schedule posts and manage content across accounts.
- Advanced reporting to evaluate campaign results.
- Approval workflows for agencies managing multiple clients.
- Social listening features to track conversations around real estate.
Pricing
Free plan with limited features. Paid plans start at $79/month.
How These Tools Help Real Estate Agents Drive Results
In real estate, timing matters a lot. If you stop posting regularly, people may forget about you.
Social media tools make sure that does not happen. They help you stay active, save time, and turn more leads into real deals. You get to:
Spend Less Time Posting
Instead of posting every day by hand, you can schedule your listings in advance.
For example, an agent can sit down on Monday morning, upload photos and details of properties, and plan the entire week’s posts in one go.
View this post on Instagram
The audience still sees daily updates, but the agent can spend more time meeting clients and showing homes.
Never Miss a Buyer’s Message Again
Buyers and sellers expect quick answers when they ask about a house or leave a comment.
With a single inbox that shows all messages, you can reply in seconds.
For instance, if a client asks about a property while you are at an open house, you can respond right away, which builds trust and keeps the lead interested.
Keep Your Brand in Front of People
By posting listings, tips, and client stories regularly, you stay in front of people and build a strong brand.
These tools also show you which posts perform best.
For example, short video tours get more views than plain photos, so you can use more of what works.
View this post on Instagram
Let Automation Do the Heavy Lifting
Even when you are busy with meetings or open houses, your posts still go live at the right time.
This makes sure your audience always sees fresh content, which keeps them engaged and more likely to reach out when they are ready to buy or sell.
Ultimately, the benefits of social media tools for real estate are evident. They help agents save time, respond faster, stay consistent, and connect better with leads.
This is how tools help real estate agents grow their presence and close more deals without feeling overwhelmed.
Featured Article: Top 15 LinkedIn Management Tools to Elevate Your Brand in 2025
What Content Should Real Estate Agencies Share to Boost Engagement?
To stand out online, real estate agencies need more than property photos. The content you share should build trust, show your expertise, and keep people coming back.
- Video tours are one of the best ways to grab attention. They give buyers a clear look at a property without needing to visit in person.
- Introducing your staff or sharing small behind-the-scenes moments helps people see the human side of your agency.
- Reviews from happy clients or quick answers to common questions also work well because they show honesty and provide useful information.
- The format matters too. Reels and stories are great for quick updates like open house highlights or short tips.
- Carousels work better for step-by-step posts, such as explaining the buying process. Testimonials can be kept simple, either as a short video or a post with a photo and caption, since people trust genuine voices.
- Consistency is what really makes the difference. A steady plan could include weekly property tours, tips for buyers, and a personal post about your team.
- Monthly posts like market updates or a round-up of listings can add variety. This balance keeps your content fresh and helps build stronger engagement over time.
Want More Leads Without More Work?
Social Champ helps you automate content, track performance, and grow your reach, all in one tool.
Get started now!
Conclusion
So, now you’ve seen how social media management tools for real estate agencies can make a big difference. They help you stay consistent, respond faster, and keep your brand in front of the right people.
Social Champ is a strong choice if you want an affordable tool with features like scheduling, analytics, and client management.
Tools like Sprout Social and Hootsuite may be better if your team needs advanced reporting or larger-scale workflows.
The truth is, there is no one-size-fits-all solution. The best tool depends on your agency’s size, budget, and goals. What matters most is choosing a platform that saves you time, keeps you organized, and helps you connect with buyers and sellers more effectively.
