Does Hookle Pricing Suit Your Business? Here’s Everything You Need to Know

Marketing, Social

 Written by: Afirah Shaikh

 | Reviewed by: Zainab Adil

hookle pricing

Table of Contents

The biggest pain point in social media management is social media itself! It’s a massive time sink to post consistently, and the tools built to fix it often cost a fortune.

This is exactly why so many people are talking about Hookle.

The platform has quickly become known for its refreshingly simple approach and, more importantly, its incredibly budget-friendly pricing.

Short Summary

  • Social media eats time, and many tools cost a fortune. Hookle positions itself as a simple, budget-friendly fix.
  • Hookle offers a Free plan and a Premium plan billed either $5.99/month (monthly) or $2.99/month (annual).
  • Competitors like Social Champ (starting around $4/month) pack listening, inbox, competitor analysis, approval workflows, and ad-boosting for just a bit more.
  • If you mainly need affordable, fast scheduling and AI content, Hookle is a solid fit; if you need engagement tools, team workflows, or growth analytics, you can consider alternatives.
  • Hookle wins on price and simplicity, but spending a little more can unlock strategic features that matter as you grow.

We are ready to break down every single plan, but first, we need to ask the crucial question:

Is this unbelievably low price a sign of a perfect fit for your budget, or does it mean the platform lacks the features your business needs to truly scale and succeed?

We’re diving into the Hookle pricing suite to give you everything you need to know.

Does Hookle Pricing Suit Your Business? Here's Everything You Need to Know 4

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Hookle Pricing Plans Explained

If you’ve visited the Hookle pricing page, you might have seen that its pricing is quite affordable.  Let’s look at a table explaining everything that Hookle offers in each tier:

Feature Free (Ideal for getting started) Premium Annual (Billed Yearly) Premium Monthly (Billed Monthly)
Price $0/month $2.99/month $5.99/month
Free Trial N/A 14 days 14 days
Connected Social Accounts 3 20 20
Scheduled Posts in Queue 5 Unlimited Unlimited
AI-Powered Posts (Monthly Cap) 5 400 400
AI-Powered Images (Monthly Cap) 10 400 400
Daily AI Inspirations 5 pieces Unlimited Unlimited
Daily Posts (Maximum) 10 Unlimited Unlimited
Drafted Posts 3 Unlimited Unlimited
Key Features Included Video posting, Multi-image posting, Insights with Social Score All Free features, Smart Scheduling, Recurring Posts, Premium Support All Free features, Smart Scheduling, Recurring Posts, Premium Support

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Popular Comparison: Social Champ vs. Hookle

Now, you might be thinking Hookle is so affordable, I would never have to switch to another tool!

Well, you might be right!

But there’s no tool free of errors and fit for all businesses.

Hookle might be affordable, but it’s also safe to look at other options with slightly pricey tiers because they might offer you better value.

Which is why we are putting Hookle against Social Champ, a tool that is widely loved by agencies and businesses for its range of features and affordability.

Feature Social Champ  Hookle 
Starting Price $4/month $2.99/month
Social Listening
Competitor Analysis
Social Inbox (Engage)
Best Time to Post
Boost Post (Paid Ads)
Team Collaboration

When you can avail advanced features like social listening, social inbox, boost post, and more just by paying $1 extra per month, why stick to basic features?

Social Champ offers much greater value for $4/month than Hookle, and this comparison has already made that clear. Now, you just have to make a choice!

Does Hookle Pricing Suit Your Business? Here's Everything You Need to Know 4

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Why Social Champ Is a Smart Alternative to Hookle

Social Champ's Dashboard
Social Champ’s Dashboard

If you’re still thinking about why Social Champ is a good alternative to Hookle, here are some more reasons that will surely help you make a decision!

  1. Master the Conversation With a Unified Social Inbox

    Social media success isn’t just about scheduling; it’s about engagement.

    • Social Champ’s Engage Feature: Social Champ provides a Unified Social Inbox (called ‘Engage’) that centralizes all your direct messages, comments, and post mentions from multiple platforms (Facebook, Instagram, LinkedIn, TikTok, WhatsApp Business, and Google Business Profile) into one dashboard. This is crucial for fast customer service and preventing missed comments.
    • Hookle: Hookle is primarily a posting and analytics tool and does not offer a unified social inbox. This means you must manually jump between native social apps to reply to every message and comment, costing you significant time and risking poor customer experiences.
  2. Strategic Intelligence: Listening and Competitor Analysis

    To gain a competitive edge, you need to know what your audience and rivals are doing.

    • Social Champ’s Social Listening and Competitor Analysis: Social Champ includes a powerful Social Listening feature that lets you track brand mentions, keywords, and audience sentiment across platforms. Crucially, it also features Competitor Analysis to benchmark your performance against rivals, helping you find strategic gaps and opportunities.

      Social Champ's Social Listening Analytics
      Social Champ’s Social Listening Analytics
    • Hookle: Hookle does not offer dedicated Social Listening or Competitor Analysis tools. Its focus is inward-looking (your own performance), not outward-looking (the market and competition).
  3. Built for Teams and Scalability

    As your business grows, your social media tool needs to grow with you. Social Champ is one such tool that is engineered for scale, while Hookle focuses on the solo user.

    • Social Champ’s Collaboration Tools:
    • Unlimited Users: Social Champ’s Growth plan offers unlimited team members.
    • Approval Workflows: Implement multi-step content approval workflows to ensure every post is brand-safe before it goes live.
    • Client Management: Agencies can easily create dedicated Workspaces to manage multiple client accounts with segregated access.
  4. Advanced Automation

    Social Champ streamlines your workflow and integrates paid efforts directly.

    • Post Boosting: Social Champ allows you to boost your Facebook and Instagram posts directly from the platform, turning your top-performing content into paid ads instantly.
    • Bulk Scheduling and Content Recycling: Easily upload up to 300 posts at once using the Bulk Uploader and use Content Recycling to automatically re-queue evergreen content, features not explicitly highlighted in Hookle’s core offering.
Does Hookle Pricing Suit Your Business? Here's Everything You Need to Know 4

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How to Find the Right Hookle Alternative

Finding the right Hookle alternative isn’t just about switching apps; it’s about finding a tool that actually fits your workflow, goals, and budget.

Here’s how to do it the smart way:

  1. Start With Your Must-Haves

    What do you absolutely need from a social media tool?

    Maybe it’s scheduling across multiple platforms, analytics, team collaboration, or AI-driven content ideas.

    List out your non-negotiables first. This makes comparing tools way easier later.

  2. Think About Your Social Media Goals

    Are you trying to grow your audience, save time, or get better insights into what’s working? Different platforms excel in different areas.

    For example, Buffer and Later are great for planning and visuals, while tools like Hootsuite and Sprout Social shine with analytics and reporting.

  3. Check for Ease of Use

    A tool can have all the fancy features in the world, but if it’s clunky or confusing, it’ll slow you down.

    Look for something that feels intuitive from the start, clean dashboard, easy scheduling, and straightforward analytics.

  4. Compare Pricing and Scalability

    Make sure the plan you choose gives you enough room to grow. Some tools start cheap but charge more as you add profiles or team members. Read the fine print before committing.

  5. Read Real User Reviews

    Nothing beats hearing from people who’ve actually used the tool. Check platforms like G2, Capterra, or even Reddit for honest feedback.

    Look for mentions of customer support, uptime, and feature reliability.

  6. Take Advantage of Free Trials

    Almost every major alternative offers a free trial; use it! Test scheduling posts, connecting accounts, and checking analytics before you decide.

    In the end, the best Hookle alternative is the one that fits your social media routine like a glove.

    Take your time exploring, and don’t be afraid to switch things up if something isn’t working. Social media moves fast; your tools should, too.

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Conclusion

At the end of the day, the choice between Social Champ and Hookle comes down to your ambition for growth.

Hookle pricing might look tempting at a glance, but you can get much better features by just paying $1 extra.

Hookle keeps things easy, but it sacrifices depth.

Social Champ, on the other hand, is the comprehensive, smarter solution built for scale and strategic marketing.

Think hard about what matters more to you and then pick your social media management tool.

Frequently Asked Questions

1. What Are the Current Pricing Plans Offered by Hookle?

Hookle offers a Free plan (with basic limits) and a Premium plan available in both monthly and annual billing options.

2. How Much Does Hookle Cost Monthly and Annually?

Monthly, the Premium plan costs $5.99/month. Annually, the Premium plan is discounted to $2.99/month (billed ~$35.99 a year) under their “save 50%” offer.

3. Is Hookle Pricing Justified for Small Businesses and Creators?

Yes, given how affordable its Premium plan is compared to many competitors, and the generous AI-post/image allowances and account limits it provides, it can deliver solid value for small teams and creators.

4. Are There Any Hidden Costs or Extra Charges With Hookle’s Plans?

Hookle advertises “zero hidden fees” and includes most features in the Premium plan. Still, constraints like “fair use policy” or platform limits (e.g., API restrictions) may apply.

5. How Does Hookle Compare to Other Social Media Management Tools in Pricing?

Hookle’s Premium pricing is low relative to many full-featured tools (which often start in double digits). Its AI content and image limits are generous for the price, making it competitive, especially for solo users and small teams.

Afirah Shaikh

Afirah Shaikh is a content marketer at Social Champ who turns strategy into storytelling. With three years of experience in content marketing and an MBA to her name, she has worked with brands across the digital marketing, e-commerce, and SaaS industries worldwide to create content that performs. She is known for her ability to balance creativity with purpose to drive results.

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