Best Time to Post on Pinterest: Data Analysis Backed by 200K Posts

Have you ever posted a pin that you were sure would go viral… only to check back later and see absolutely no engagement?

I know the feeling when you spend all that time creating aesthetic visuals and writing catchy descriptions, and your pin barely gets seen.

What I’ve learned is that it’s not always your content, but sometimes it’s just when you post.

In fact, pins shared between 7 PM and 10 PM see the most engagement, especially on weekends.

So, when exactly should you post your pins to get them in front of the right audience?

In this guide, I’m going to show you the best time to post on Pinterest by day, region, and industry.

Plus, we’ll also look at how a Pinterest scheduler can help you nail your timing without lifting a finger.

Turn Timing Into Your Pinterest Growth Strategy!

With Social Champ, you can schedule pins during peak engagement hours and easily track their performance.

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What Is the Overall Best Time to Post on Pinterest?

A few months ago, I was posting one of my favorite design pins (a DIY wall decor idea), which I spent hours perfecting.

I published it around noon, but my post barely got any traction.

A week later, I tried again, same pin, but this time at night, and suddenly, the saves and clicks started rolling in.

So, timing really matters on Pinterest.

Even with all the updates to the Pinterest algorithm, timing still plays a big role in how far your pins travel.

I studied some recent data to see what the numbers indicate, and here’s what I found about the best time to post on Pinterest.

Data-Backed Best Posting Times

Why Evenings and Weekends Work So Well

From these studies, the best time to post on Pinterest is between 8 PM to 11 PM, especially on weekends.

At this time, people are off work and scrolling through ideas for their next outfit, project, or recipe.

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What Are the Best Days to Post on Pinterest?

Now you may be wondering when is the best time to post on Pinterest.

On Pinterest, timing works a little differently than on other social platforms. It’s less about “real-time engagement” and more about “evergreen discovery.”

But if you post at the right time, it still gives your pins that initial boost they need to take off. Let’s talk about what works best based on engagement data and user activity trends.

The Best Days Ranked by Engagement

Here’s the engagement ranking from highest to lowest:

Sunday > Saturday > Friday > Tuesday > Monday > Thursday > Wednesday.

During weekends, users have more time to browse, seek inspiration, and plan projects, which is why they often enjoy scrolling through Pinterest on Saturdays and Sundays.

Sundays and Saturdays tend to perform the best because people are planning upcoming projects, events, and meals.

And Fridays also see strong engagement as users gear up for the weekend.

Why These Days Work So Well

Now let me tell you why weekends work so well.

Pinterest is a “planning” platform, and most users scroll through their feeds when they’re relaxed and thinking ahead, not when they’re buried in weekday chaos.

That’s the reason why weekends are perfect for them in that creative headspace.

However, if you’re in niches like business tips, education, or productivity, Mondays and Tuesdays may perform surprisingly well, as users often plan their week during this time.

Here, I’ve a pro tip for you:

If you really want to find your sweet spot, test 2 to 3 top days for your niche.

For this, you can schedule Pinterest posts at different times, so you can have a better idea of which day and time works for you.

What Are the Best Times to Post by Region or Time Zone?

Do you manage multiple Pinterest accounts for clients across different time zones?

If so, you may be searching for the best time to post on Pinterest by region and time zone.

What works for a New York-based audience doesn’t always click with followers in Sydney or London.

That’s why, here, I’ve explained regional posting patterns to achieve consistent engagement.

North America (EST and PST)

In North America, Pinterest users tend to be night scrollers.

Here, the best time to post on Pinterest is usually between 8 PM and 11 PM, when people are relaxing after dinner.

If your audience spans both coasts, consider scheduling posts around 9 PM EST / 6 PM PST, which is the optimal time that captures both time zones.

Europe (GMT and CET)

Pinterest activity peaks from 10 PM to 12 AM. They often follow late-night social practices and scroll for travel ideas, recipes, and outfit inspiration after work.

Since Europe covers multiple time zones, posting around 10 PM CET works well to hit most active windows.

Asia-Pacific (IST, SGT, AEST)

Pinterest’s growth in Asia-Pacific is impressive, and user habits are quite distinct.

Evening hours, between 8 PM and 11 PM local time, dominate engagement, especially on midweek days.

In countries like India and Australia, people use Pinterest after work for visual relaxation and planning.

If your audience spans multiple Asian regions, aim for 8 PM SGT / 5:30 PM IST / 10 PM AEST to stay within the optimal engagement range.

Regional Time Conversion Table

Here again, I’ve a pro tip for you: 

If you find it difficult to manage multiple time zones, automate your workflow instead.

With Social Champ, you can schedule Pinterest posts at optimal hours for every region so your pins perform best even when you’re asleep.

Because Great Pins Deserve Great Timing!

You’ve already created something worth saving. Let Social Champ make sure it gets seen exactly when your audience is scrolling.

Free 14-Day Trial

If you want to learn more about Pinterest, don’t forget to check out these also:

• Pinterest Statistics
• How to Download Pinterest Videos

What Are the Best Times to Post by Industry or Niche?

You may have heard it before that “timing is everything.” But when we talk about Pinterest, that statement couldn’t be more accurate.

The real challenge is that the best time to post on Pinterest isn’t universal. What works for one brand or niche might fall flat for another.

When I started experiment with different industries, I noticed something fascinating.

My food content performed well from Mondays to Wednesdays, but my travel pins performed best on weekends.

That’s when I understood that every niche has its own rhythm.

So, instead of posting randomly, let’s break down when each industry gets the most traction and why.

Best Times to Post on Pinterest by Niche

Fashion and Beauty

If your audience is fashion lovers, aim to post between 7 PM to 9 PM as they’re mostly active in the evening, scrolling for outfit ideas or makeup tutorials after work.

Afternoons between 1 PM and 3 PM also perform well since that’s when people sneak in a quick Pinterest break during lunch, often leading to impulse inspiration.

Food and Recipes

Most of Pinterest’s users love food, and they plan early.

If you post between 8 AM and 10 AM, your pins reach the breakfast and meal-prep crowd, while posting between 12 PM and 2 PM appeals to users who are thinking, “What’s for dinner tonight?”I once shared a “One-Pot Pasta” recipe pin right before lunch, and the engagement spiked within an hour.

DIY and Crafts

DIY and crafts enthusiasts scroll through Pinterest at night.

They look for something relaxing to create before bed or plan projects for the weekend between 8 PM and 11 PM.

If you post between this time, you can easily catch your target audience right when their creative energy peaks.

Travel and Lifestyle

The time between 2 PM and 4 PM is when people start daydreaming about travel and scrolling through aesthetically pleasing photos.

I’ve also seen a spike between 8 PM and 9 PM when users relax and plan something for their upcoming holidays.

So, if your target audience is travelers, you should post between these hours to maximize your reach.

B2B and Marketing

If you post B2B content, then the best time to post on Pinterest is during office hours, i.e., between 9 AM and 11 AM or 1 PM and 4 PM.

These hours attract marketers, designers, and entrepreneurs seeking effective strategies.

When I managed pins for a marketing client, we found that posting right after lunch worked best as people got back to work from their breaks and were ready to brainstorm.

Keep It Dynamic

What I’ve learned is that Pinterest behavior changes with the seasons.

Travel content thrives in summer, fashion trends with every new collection drop, and recipes peak during the holidays.

I recommend checking your analytic every quarter, watching for timing shifts, and then adjusting accordingly.

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What’s the Best Time to Post Pinterest Videos and Idea Pins?

Let me tell you my experience with posting videos on Pinterest.

When I first started posting videos on Pinterest, I thought I could post randomly and timing wouldn’t affect the engagement.

At that time, I used to think that if your content is great, it can perform well at any time, which turned out to be wrong.

Timing can make or break how your Idea Pins or videos perform, just like regular pins.

The best time to post on Pinterest for videos follows a slightly different pattern because people engage with motion content when they’re more relaxed, not rushed.

When Video Pins Perform Best

If I were to share my experiments (and Pinterest’s data), I would say that evenings between 7 PM and 10 PM are a sweet spot.

During this time, people are off work and scrolling casually to watch videos and tutorials.

Moreover, weekends are another goldmine for video content.

I once posted a “Pinterest growth tips” Idea Pin on a Saturday night, duplicate content I’d shared midweek, and it got twice the saves.

Do you know why? It’s because users finally had time to sit back and actually watch.

In case your audience includes professionals, evenings after 8 PM are ideal.

However, for lifestyle, fashion, or DIY content, it’s better to post on Saturday or Sunday mornings, when people are scrolling and savoring their morning coffee.

Weekdays vs. Weekends

Now, that doesn’t mean that weekdays don’t work.

On Tuesday and Thursday evenings, I had some good scores, particularly on short and snackable clips.

However, when it comes to deeper engagement, such as saves, replays, and comments, weekends remain victorious.

I would advise you not to stick to just one slot.

Experiment with different days over several weeks and let your analytics tell you which ones are most effective.

Post When Your Audience Scrolls Most!

Reach your audience exactly when they’re most active on Pinterest with effortless scheduling through Social Champ.

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How Do You Find Your Best Time to Post on Pinterest?

There is no universal ideal moment to pin your content.

The best time to post on Pinterest may appear to be totally different to me, you, or any other person.

It actually depends on the target audience and location, as well as when you’re most likely to scroll through their boards for inspiration.

At the beginning, when I started posting regularly, I used to follow generic advice, such as Sundays are the best, or post in the evening!

But honestly, that didn’t always work. My engagement was hit or miss.

That’s when I thought to test things myself, and I found a significant difference.

Step 1: Begin With Pinterest Analytics

Go to your Pinterest Analytics and check the Audience Insights tab.

You will know when your followers are most active and which type of content they are most interested in.

For example, if your audience is passionate about home decor DIY and primarily from the U.S., you will notice that your activity tends to spike on weekends in the morning.

Step 2: Experiment With the Time Windows

Now select 2 to 3 time slots that make sense based on your audience insights. For example, try to post around 9 AM, 1 PM, and 8 PM for 3 weeks straight.

Keep everything else consistent, like your image quality, keywords, and pin designs, so the timing is the only variable.

Step 3: Track, Adjust, and Repeat

At the end of your three-week experiment, look at your numbers, such as saves, clicks, and impressions.

Which time frame gave you the best results? That’s your best time to post on Pinterest.

Now, don’t stop there, though. Continue adjusting your schedule after every few months as your audience changes.

Pinterest is entirely about testing and learning. The more you analyze your own data, the better you can reach.

How Tools Like Social Champ Help You Increase Engagement on Pinterest?

Figuring out the best time to post on Pinterest is only half the battle. But do you know what the real challenge is? It’s actually being consistent with it.

I used to remind myself, “Okay, I’ll post at 8 PM, that’s when my pins do best.”

On other days, I’d forget, miss the deadline, or not even show up, and my engagement would suffer as a result.

That’s where tools like Social Champ can help you.

Stay Consistent With Smart Automation

Social Champ takes the guesswork (and the stress) out of timing.

You can easily schedule your pins on Pinterest in advance and ensure they’ll go live at your best time to post on Pinterest.

No matter if you’re busy or in a different time zone, its time zone targeting feature makes it super easy to reach your audience wherever they are.

Manage More in Less Time

With Social Champ’s bulk scheduling feature, you can plan and upload my week’s worth of content in one sitting.

You don’t have to log in daily and hit the “publish” button.

Additionally, Social Champ’s detailed analytics show exactly which pins work best, so you can adjust your posting schedule over time.

Manual Posting vs. Using Social Champ

Once I switched to scheduling with Social Champ, my engagement started climbing, not because I posted more, but because I finally posted smarter.

Pin at the Right Time, Every Time!<

Social Champ lets you plan your week, schedule pins ahead, and still post when engagement is at its peak.

Free 14-Day Trial

Conclusion

So, after all my testing, trial, and a few late-night pinning sessions, I’ve learned one thing that the best time to post on Pinterest isn’t something you can randomly guess.

It’s about finding your audience’s rhythm.

No matter if your audience scrolls through recipes at breakfast or fashion boards after work, timing plays a significant role in increasing your engagement.

You can start small, analyze what works, and adjust as you go.

And if you find it challenging to stay consistent, tools like Social Champ can actually help you in scheduling your content at optimal times.

Because on Pinterest, showing up at the right time, every time, is what turns pins into performance.

Frequently Asked Questions