As a social media manager, you’re always on the hunt for the best social media management tool out there. One of them is Metricool, but is it really worth the hype?
While the Metricool pricing seems like a great fit for your budget, do its features justify the cost? In this guide, we’ll take a closer look at Metricool’s pricing and compare it with other top-rated social media management tools.
Let’s start!
Short Summary
- Metricool’s free plan is limited to one brand, excludes LinkedIn and Twitter (X) analytics, and lacks advanced features like competitor analysis and downloadable reports.
- Social Champ’s free plan outperforms Metricool’s by allowing three accounts, including LinkedIn analytics, bulk scheduling, and sentiment analysis.
- Social Champ’s paid plans offer unlimited post scheduling, while Metricool imposes monthly post limits, such as 2,000 posts in its Starter Plan.
- Metricool excels in advanced analytics, but Social Champ provides essential analytics and white-labeled reports across all plans, including the free version.
- Social Champ allows multiple users in its paid plans, while Metricool’s Starter Plan restricts access to a single user, making it less team-friendly.
Don’t Let Your Competitors Outshine You!
Breaking Down the Metricool Pricing Model
Choosing a social media management tool often feels like a balancing act between the features you need and the amount you have to spend. Metricool actually makes this pretty easy with a tiered system that scales with your growth.
Here is the breakdown of how Metricool’s 2026 pricing works.
Free Plan
Metricool’s free plan is perfect for solo creators or businesses that just want to test the waters first. When you start using it, you realize it’s actually not that bad of a start.
What you get:
- Manage 1 brand (this includes one profile per supported network).
- Schedule up to 20 posts per month.
- 30 days of analytics history.
- Analyze up to 5 competitors to see what they’re up to.
- Access to an AI social media assistant (5 credits/month).
Starter Plan ($20/month)
If you’ve outgrown the free version, the Starter plan is the next logical step. It costs roughly $20/month when billed annually, making it perfect for freelancers and small business owners who don’t want to spend hundreds of dollars on social media management.
What you get:
- Manage up to 5 or 10 brands.
- Unlimited content publishing.
- LinkedIn and Twitter/X connections are finally unlocked.
- Unlimited analytics history, so you can track growth over years, not just weeks.
- Exportable PDF and PPT reports to wow your clients.
- Integration with Canva and Google Drive for a smoother workflow.
Advanced Plan ($50/month)
This is where things get pro. Growing teams need more than just a scheduling tool, and for that, Metricool has its Advanced plan in place.
What you get:
- Manage up to 15 or 50 brands.
- Team & Client Management: Invite others to the platform with specific role-based permissions.
- Post Approval System: Ensure nothing goes live without a second pair of eyes.
- Looker Studio Connector & API access: For those who need deep, custom data dives.
- Advanced Analytics: Includes full Twitter/X stats and detailed Instagram/TikTok Reels metrics.
Custom Plan (Let’s Talk)
For large enterprises, Metricool has a custom plan that you can tailor to your business. You can reach out to Metricool’s customer support and communicate your needs to create a plan that fits your budget and requirements.
Key Upgrades:
- White-labeling: Put your own branding on the reports and platform.
- Dedicated Account Manager: A real human to help you optimize everything.
- Custom Brand Limits: If you need to manage 200 brands, they can make it happen.
Metricool’s Pricing
Featured Article: Social Champ vs. Metricool: A Head-To-Head Comparison
How Does Metricool Pricing Compare With Social Champ’s
Now, if we take a look at Social Champ’s pricing and compare it with Metricool pricing – here’s how it breaks down comparatively:
Free Plan Face-Off: Metricool vs. Social Champ
When you’re trying to decide between the two without spending a dime, it really comes down to what you prioritize:
| Feature | Metricool |
Social Champ
|
| Social Accounts | 1 |
3 Social Accounts
|
| Post Limit | 20–50 posts/month |
15 posts (total queue)
|
| LinkedIn/X Access | No | Yes |
| Analytics History | 30 Days | 14 Days |
| Key Advantage | Better for deep data on one brand. |
Better for multi-platform reach (LinkedIn).
|
The Free Verdict
- Go with Social Champ if you need to be on LinkedIn or newer platforms like Mastodon without paying, and you don’t mind a smaller post queue.
- Go with Metricool if you only manage one brand and want a higher monthly post limit and more detailed historical data to track your growth.
Entry-Level Paid Plans: Solo vs. Small Multi-Brand
At the first paid tier, the philosophy of each tool becomes clear:
-
Social Champ Starter Plan ($4/month): This is a highly focused “pay-per-profile” model. For just $4/month (billed annually), you get 1 social account with unlimited post scheduling. This is ideal for a creator who only cares about one platform (like a YouTuber or LinkedIn influencer) and wants to post as much as they want.
-
Metricool Starter Plan ($20/month): Metricool jumps straight into a bundle. For $20/month, you can manage up to 10 brands. While it’s more expensive than Social Champ’s entry tier, it is much better value if you are a freelancer managing 5 clients across multiple networks each.
Mid-Tier: Growth & Small Teams
This is where most small agencies or growing marketing teams live:
-
Social Champ Growth Plan ($8/month) or Standard ($23/month): The “Standard” plan offers 6 social accounts and 2 users. It’s a middle ground for those who need a bit more room but aren’t yet managing a massive portfolio.
-
Metricool Advanced Plan ($50/month): Metricool moves into its “Advanced” tier here, which supports up to 50 brands.
-
The Standout Feature: At this price point, Metricool offers a Looker Studio connector and API access. Social Champ Counters with unlimited users and unlimited workspaces on its “Growth” per-account model ($8/account), which is a huge win for collaborative teams.
Agency and High-Volume Tiers
For those managing a heavy client load, the pricing gap widens:
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Social Champ Agency Plan ($119/month): This plan covers 30 social accounts and provides unlimited users. It also adds Social Listening and Competitor Analysis to the mix.
Enterprise & Custom
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Social Champ Enterprise: This is a custom-quoted tier that adds Salesforce integration and 1-on-1 dedicated support.
-
Metricool Custom: Also custom-quoted, this tier focuses on White Labeling (putting your agency’s logo on the tool) and providing a Dedicated Account Manager.
Related Article: Publer Pricing: Is It Affordable to Use
Top 3 Tools Like Metricool to Check Out in 2026
While there is a long list of social media management tools you can try, here are the top 3 tools we think are worth signing up for in 2026!
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Social Champ
If you’re looking for one of the best Metricool alternatives to keep your social media platforms on track, Social Champ is your choice!
Specialties: Social Champ is great at rearranging your social media workflow through advanced scheduling functionalities. Its simple and sleek UI interface makes planning and publishing content across various platforms easy.
Ideal for: Agencies, businesses, and content creators managing multiple social media accounts. Social Champ’s cost-effective pricing for high-volume management makes it an attractive option for agencies handling social media for several clients. If you’re a content creator, then the freedom of unlimited scheduling will allow you to plan and publish content in advance without worrying about limits.
Automate Your Way to Growth!
From AI-powered content ideas to advanced analytics, Social Champ has everything you need to dominate social media! -
Agorapulse
Specialties: Agorapulse is the best option for developing meaningful social media interactions. Its integrated inbox lets you manage comments, messages, and reviews across all major platforms, giving you a centralized hub for customer service and community management. It also offers a social listening feature to help you track brand mentions, identify industry trends, and engage with relevant conversations.
Ideal for: Businesses focused on building strong online communities and prioritizing customer service. Agencies managing multiple social media accounts for clients will also appreciate the integrated inbox and team collaboration features.
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Buffer
Specialties: Buffer remains a user-friendly and affordable option for social media scheduling. Its intuitive interface makes it a good choice for planning and publishing content across various platforms. Buffer also offers a free plan with limited features, allowing you to test the waters before committing.
Ideal for: Individuals with personal brands or small teams starting their social media journey. Buffer’s simplicity and free plan make it an excellent entry point for those looking to manage their social media scheduling without a complex learning curve.
In Conclusion
Don’t let social media management overwhelm you! While Metricool pricing offers may be worth exploring, Social Champ can be your potential choice. Their free plan lets you manage more accounts and schedule more posts, while paid plans offer unlimited scheduling and cost-effective management for high-volume teams. You can experiment with free trials of both to find the perfect tool for your social media needs and see the results for yourself!
1 comment
Jason Lee
Thank you for breaking down the Metricool pricing for 2024! As a small business owner, understanding the cost implications of investing in a social media management tool like Metricool is crucial for budgeting purposes.