Top 20 Social Media Tracker Tools [Best Rated 2026]

Over 5.7 billion people are actively using social media worldwide. That’s a massive audience with countless potential customers, brand advocates, and of course, competitors.

Considering this, cutting through the noise and tracking what matters most for your brand can be challenging.

That’s where social media tracker tools and schedulers come in. These platforms provide the insights you need to dominate your social media strategy.

These tools can analyze your performance across multiple platforms and identify emerging trends to inform your content creation. They can even schedule posts in advance, freeing up your time to focus on core business activities.

We’ve compiled a comprehensive list of the top 20 social media tracker tools, carefully curated to fit a variety of needs and budgets.

Let’s get started on building your winning social media strategy!

What Is a Social Media Tracker?

A social media tracker is a tool that monitors, analyzes, and reports your performance across platforms like Facebook, Instagram, Twitter, LinkedIn, and more.

It tracks key metrics like engagement rates, follower growth, reach, impressions, likes, comments, and shares in real time. It also includes sentiment analysis to understand how your audience feels about your brand based on their comments and mentions.

By providing these insights, it helps businesses, marketers, and creators identify what’s working, adapt to trends, and make smarter social media decisions. In short, it turns your raw social media data into actionable strategies that drive results.

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What Does a Social Media Tracker Do?

A social media tracker acts as your data analyst, keeping a watchful eye on your brand’s online presence. Here’s what it does:

1. Monitors Social Media Activity: Tracks posts, comments, likes, shares, and retweets across all platforms in real time.
2. Analyzes Engagement Metrics:Measures likes, comments, shares, and click-through rates to reveal which content performs best.
3. Tracks Follower Growth: Monitors changes in follower count to show the impact of your campaigns on audience growth and retention.
4. Provides Sentiment Analysis: Assesses the tone of user interactions to gauge whether public perception of your brand is positive, negative, or neutral.
5. Conducts Competitor Analysis: Benchmarks your performance against competitors to identify strengths, weaknesses, and industry trends.
6. Generates Reports & Dashboards: Creates visual, customizable reports that make it easy to share insights with teams, clients, or stakeholders.
7. Monitors Hashtags & Keywords: Tracks relevant conversations and trending topics to identify engagement opportunities.
8. Optimizes Posting Schedules: Identifies peak activity times so you can post when your audience is most active.
9. Manages Social Media Campaigns: Helps plan, execute, and monitor campaigns while making real-time adjustments for better results.
10. Supports Customer Service: Monitors mentions and messages so you can respond to customer inquiries quickly and maintain a positive brand image.

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Top 20 Social Media Tracker Tools for Agencies and Brands

Social media is a goldmine for big companies and ad agencies, but managing it can be a headache. Thankfully, there are tools that come to your rescue!

These platforms go beyond just posting. They listen in on online conversations to understand your audience and measure the impact of your social media efforts. Plus, some even let you schedule posts in advance, saving you precious time.

Here are the top 20 social media tracker tools to help you win at social media in 2026.

1. Social Champ

   Social Champ offers a social media tracking suite that provides in-depth analytics for all your social media platforms. This tool allows you to compare and analyze engagement, reach, and other key metrics in one central location.

   This comprehensive view helps you understand what content resonates best with your audience across different platforms.

   Social Champ also incorporates social listening features. It can track mentions of your brand or relevant industry keywords. This way, you can stay informed about online conversations and emerging trends.

   Additionally, Social Champ leverages AI to analyze historical data and suggest the optimal times to post for maximum engagement on each platform. This data-driven approach can be invaluable for optimizing your social media strategy and ensuring your content reaches the right audience at the right time.

   

2. Brand24

   Brand24 specializes in real-time social media monitoring and brand reputation management. It tracks brand mentions across social media, blogs, forums, and other online sources, providing sentiment analysis to gauge public perception.

   This tool helps users identify influencers, track competitor mentions, and respond quickly to customer feedback.

   

3. Talkwalker

   Talkwalker is another social listening and analytics platform. It monitors social media, news, blogs, and other online content to provide insights into brand performance and industry trends.

   The tool offers advanced analytics, including sentiment analysis and image recognition, making it ideal for large agencies and brands looking to deeply understand their audience.

   

4. BuzzSumo

   BuzzSumo focuses on content discovery and performance analysis. It helps users find the most shared content in their niche, track backlinks, and identify key influencers.

   With its robust analytics, BuzzSumo enables users to understand what content resonates with their audience and refine their content marketing strategies accordingly.

   

5. Sendible

   Sendible is an all-in-one social media management tool that offers scheduling, publishing, monitoring, and reporting features.

   It supports multiple social media platforms and provides in-depth analytics to track engagement, audience growth, and campaign performance. Sendible also includes CRM features to manage interactions and build stronger customer relationships.

   

6. Quintly (Facelift Data Studio)

   Quintly, also known as Facelift Data Studio, is a social media analytics tool that provides detailed performance insights across various platforms. It offers customizable dashboards, benchmarking capabilities, and in-depth reports to help users understand their social media metrics tracker.

   Quintly is ideal for agencies and brands looking to track their performance against competitors and industry standards.

   

7. Cyfe

   Cyfe is an all-in-one business dashboard that integrates social media analytics with other business metrics. It allows users to track and visualize data from multiple sources, including social media platforms, website analytics, and marketing campaigns.

   Cyfe’s customizable dashboards make it easy to monitor key performance indicators (KPIs) and gain a holistic view of business performance.

   

8. SocialPilot

   SocialPilot offers a suite of social media management tools, including scheduling, analytics, and team collaboration features. It supports various social media platforms and provides detailed insights into engagement, audience demographics, and post-performance.

   SocialPilot is designed to help agencies and brands streamline their social media workflows and improve efficiency.

   

9. Google Analytics

   Google Analytics is a web analytics tool offering social media tracking capabilities. It helps users understand how social media traffic impacts their website performance, track conversions, and measure the effectiveness of social media campaigns.

   By integrating social media data with website analytics, users can comprehensively understand their online presence.

   

10. Brandwatch

    Brandwatch is a social listening and analytics platform that tracks brand mentions across social media, news sites, blogs, and forums.

    It provides advanced analytics, including sentiment analysis and trend identification, to help users understand public perception and market dynamics. Brandwatch is ideal for brands looking to monitor their reputation and gain actionable insights.

    

11. Keyhole

    Keyhole is a real-time social media tracking tool that offers hashtag and keyword monitoring, influencer tracking, and campaign reporting.

    It provides detailed engagement, reach, and sentiment analytics, helping users optimize their social media strategies. Keyhole’s intuitive interface and powerful features make it a popular choice for agencies and brands.

    

12. HubSpot

    HubSpot is an all-in-one marketing platform that includes social media tracking and management features. It offers tools for scheduling, monitoring, and analyzing social media posts, along with comprehensive CRM capabilities.

    Its integration with other marketing and sales tools makes it a great solution for agencies and brands looking to streamline their marketing efforts.

    

13. Sprout Social

    Sprout Social is a leading social media management and analytics tool that offers scheduling, monitoring, and reporting features. It provides detailed insights into engagement, audience demographics, and campaign performance.

    Sprout Social’s user-friendly interface and powerful analytics make it a popular choice for businesses of all sizes.

    

14. SocialBee

    SocialBee offers a suite of social media marketing management tools, including scheduling, analytics, and content curation features.

    It supports multiple social media platforms and provides insights into engagement, reach, and post-performance. SocialBee is designed to help users streamline their social media workflows and improve efficiency.

    

15. Social Mention

    Social Mention is a real-time social media search and analysis tool aggregating user-generated content from across the web. It provides insights into brand mentions, sentiment, and top keywords, helping users understand public perception and track trends.

    It’s a great tool for monitoring brand reputation and staying informed about industry conversations.

    

16. Followerwonk

    Followerwonk is a Twitter analytics tool that provides insights into follower demographics, engagement, and activity.

    It helps users optimize their Twitter strategies by identifying key influencers, tracking follower growth, and analyzing tweet performance. Followerwonk’s detailed analytics make it a valuable tool for brands looking to enhance their Twitter presence.

    

17. AgoraPulse

    AgoraPulse is a comprehensive social media management tool that offers scheduling, monitoring, and analytics features.

    It supports multiple social media platforms and provides insights into engagement, audience demographics, and post-performance. AgoraPulse’s user-friendly interface and robust features make it a popular choice for agencies and brands.

    

18. Awario

    Awario is a social media monitoring tool that tracks brand mentions and conversations across the web. It provides sentiment analysis, influencer identification, and real-time alerts, helping users stay informed about public perception and industry trends.

    Awario’s powerful analytics make it a valuable tool for brands looking to monitor their reputation and engage with their audience.

    

19. NetBase Quid

    NetBase Quid is a comprehensive social media analytics platform that provides deep insights into brand performance, consumer sentiment, and market trends. It offers advanced features like image recognition, predictive analytics, and competitive analysis.

    NetBase Quid is ideal for large agencies and brands looking to gain a detailed understanding of their social media presence.

    

20. Iconosquare

    Iconosquare is a social media analytics and management tool for Instagram and Facebook. It offers detailed insights into engagement, audience demographics, post-performance, and scheduling and monitoring features.

    Its analytics make it a popular choice for brands looking to enhance their presence on these platforms.

    

These top 20 social media tracker tools provide various features and capabilities to help agencies and brands manage, monitor, and optimize their social media presence.

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Conclusion

In 2026, the landscape of social media tracking tools is more sophisticated than ever before. The top 20 social media tracker tools highlighted in this list offer a comprehensive range of features designed to meet the diverse needs of agencies and brands.

These tools empower users to gain deeper insights into their social media performance and audience engagement. By using these tools, organizations can optimize their social media strategies, improve their online presence, and drive more effective marketing campaigns.
Whether you are a small business or a large enterprise, investing in the right social media tracker tool is essential for staying ahead in the competitive digital landscape of 2026.

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Frequently Asked Questions