10 Best Employee Advocacy Tools and Platforms to Increase Your Growth

Why do you even need employee advocacy tools?

Well, because your employees are your most underutilized marketing assets, and I’m not making this up; just look at the data:

• Your brand messages are 24 times more likely to be shared when distributed via employee advocacy
• Leads obtained through employee advocacy are 7 times more likely to be converted!
• Your employees are more likely to stay at the company through these programs!

Essentially, employee advocacy tools can help your employees share brand-approved content on their personal social media accounts. The tools encourage them by providing a centralized space for content that they can easily share to win rewards.

In this guide, I’ll share my top favorite employee advocacy platforms and give you a little bit of an idea of what employee advocacy actually is.

I’ll also share the features you need to look out for, as well as the benefits of using an employee advocacy solution.

What Are Employee Advocacy Tools?

To explain what employee advocacy tools are, I need to give you a little background on what employee advocacy actually means.

What Is Employee Advocacy?

It’s exactly what it sounds like. Advocacy programs allow your workers to become the voice of your brand (almost like influencers).

So, instead of your marketing team being the only ones posting content about your company, your team can share announcements and updates (pre-approved by marketing, of course!) on their own personal networks.

It’s basically word-of-mouth marketing at scale, done by the people who already know and believe in your brand the most.

Often, companies do offer a reward to employees (measured through the employee advocacy software), but that’s completely up to you!

What Are Employee Advocacy Platforms?

Essentially, these tools provide a centralized space that encourages your employees to share the content on their socials. Here’s how they work:

• Your marketing team curates content (blog posts, company updates, job openings, industry news, or even case studies
• Your team is given access to a shared content library through the employee advocacy platform
• They can share pre-approved posts with one click, or customize them with their own voice
• The tool tracks engagement, reach, and which employees are driving the most value
• Some tools even provide a dashboard to compare performances

10 Top Employee Advocacy Tools and Platforms for 2026

I’ve tested and researched these platforms extensively. For each one, I’ll tell you about what it does best, who it’s for, and where it might not be the one.

1. Social Champ

   

   If you’re looking for social media advocacy tools that are super easy to set up, Social Champ is where I’d start.

   Its brand advocacy tool is built directly into its social media management platform, which means you (and your team) can post, create, edit, preview, and schedule content on 12+ platforms from one tool.

   Here’s what I liked about it:

   • Your team can share content to 12+ social networks with a single click. This can essentially increase participation.
   • It comes with gamification features, which basically involve leaderboards and engagement tracking, so you can see who your top advocates are. This way, you can give them the recognition they deserve.
   • The tool also comes with approval workflows, which means your marketing team stays in control of what is published.
   • You can also easily track reach, clicks, and engagement for each post.
   • The pricing is honestly one of the most affordable among the tools in this list.

   It’s best for anyone that wants an easy-to-use brand advocacy tool at a low price.

   Grow Through Your People

   Social Champ’s brand advocacy makes brand sharing super easy!

   Try for FreeTalk to Us

   Featured Case Study: How HR Ways Saw 40% Engagement With Social Champ

2. Sprout Social

   

   Sprout Social’s employee advocacy platform is exactly what you’d expect from a premium tool (it’s powerful, polished, and priced accordingly).

   Here’s what makes it different:

   • You’re provided with AI recommendations on what content is best for each employee based on their audience and past performance.
   • You can also track shares, along with the content’s impact on business, including leads and website traffic.
   • Sprout Social’s mobile app is also super easy to use, so your team can easily post on the go.
   • You can also connect it with Sprout Social’s social media management tools.

   Unlike Social Champ, Sprout Social is quite expensive. Therefore, it’s more suited for larger enterprises that can afford Sprout Social’s base price (which starts at $79 per user!), and purchase the advocacy tool as an add-on.

   If you want to know more about Sprout Social, check out our in-depth comparison of Sprout Social alternatives.

3. Hootsuite

   

   Hootsuite is another one of the employee advocacy social media tools, and it’s a great choice if you’re already using the platform for social media.

   Here’s what I like about Hootsuite:

   • You can connect it to every social network that your employees might use.
   • Like Social Champ, it also has pre-approved content streams. Your marketing teams can create content buckets, and your employees can then pick the content that works best for their audience.
   • It also has built-in communication tools to ensure your advocates are on the same page.
   • You can also use the platform’s detailed analytics to check the share rates and engagement, and see which content types perform best.

   Like Sprout Social, Hootsuite is also better suited for larger organizations with a hefty budget. It also charges per user and offers its advocacy tool as an add-on.

   If you want to learn more about Hootsuite, check out our more in-depth comparison of Hootsuite alternatives.

4. Oktopost

   

   Oktopost is built specifically for B2B companies, and its social employee advocacy feature reflects that focus. If you’re in SaaS tools, fintech, or professional services, this could be the one for you!

   Here’s what I liked about it:

   • It offers content curation and sharing workflows that are optimized for LinkedIn messages and X threads.
   • You can use it for lead attribution or HR recruitment and actually track which employee shared content drives the pipeline and revenue.
   • It also comes with built-in training modules to help employees become better advocates.
   • You can also use it for scheduling content.

   As mentioned earlier, this tool is best for B2B brands, especially those with sales teams that need to build personal brands on LinkedIn.

   If you want to learn more about Oktopost, feel free to check out our in-depth comparison of Oktopost alternatives.

5. EveryoneSocial

   

   EveryoneSocial is one of the pure-play employee advocacy platforms that does one thing and does it really well.

   Here’s what I liked about it:

   • Using it feels more like scrolling through a social feed rather than a corporate tool. This can really help you with participation.
   • It also provides content suggestions from the web, which includes industry news that your team can share for thought-leadership posts.
   • Like Social Champ, it also comes with leaderboards and a rewards system, which motivates your team and tracks their progress.
   • It has a great version of the tool available on both mobile and desktop devices.

   This tool is great for companies that just need an employee engagement platform. However, if you’re looking for more detailed analytics, this one might not be the answer.

6. Sociabble

   

   Sociabble is considered a comprehensive employee communication platform with built-in advocacy.

   Here’s what I like about it:

   • Your team can create videos, podcasts, and documents along with the normal social media posts.
   • It offers internal and external sharing, which basically means that your team can share to both internal channels and their personal social networks.
   • Sociabble also comes with advanced targeting, which lets you send different content to different employee groups based on role, location, and even department.
   • It also has approval workflows for content, which makes it ideal for regulated industries.

   This tool is well-suited for larger enterprises that need both internal communication and external advocacy tools.

   Featured Article:  Best Time to Post on LinkedIn

7. GaggleAMP

   

   GaggleAMP takes a slightly different approach to employee advocacy software. For instance, instead of just providing content, it actively tells employees to take specific actions.

   Here’s what makes it different:

   • Your marketing team can create “activities” (like sharing a post, commenting on an article, or even reacting to an update), and the teams can then complete those tasks.
   • It also has gamified dashboards to earn points for completed activities
   • It also comes with manager dashboards, which your team leads can see to check which employees are actively using the tool
   • You can also integrate it with Slack or Teams, so your employees can receive prompts directly in their messages.

   GaggleAMP is more suitable for businesses that need structured advocacy programs with activity-based goals.

8. DSMN8

   

   DSMN8 (It’s pronounced “Disseminate”, by the way) is more directed towards employees who do not regularly use social media.

   Here’s what makes it special:

   • It creates personalized AI captions so your team does not have to write anything from scratch.
   • Your team can also share the content with just one click.
   • It collects content from multiple sources, including company content, industry news, and employee-generated content.
   • Your team can also study best practices and see built-in tips to improve over time.

   Essentially, this brand advocacy tool is best for employees who are hesitant about using social media or those who need extra guidance.

9. Haiilo

   

   Haiilo (you might also know it as Smarp) combines employee advocacy tools with internal communications and employer branding.

   Here’s what I liked about it:

   • It comes with a newsletter integration, which means advocacy content can be automatically included in the internal team newsletters.
   • It offers multi-language support, which is great if you have global teams
   • Your team can also submit employee-generated content for approval and sharing.
   • Its analytics are also quite advanced, as you can track shares, estimated reach, engagement, and earned media value.

   This tool is best suited for global companies with strong employer branding goals.

10. PostBeyond

    

    PostBeyond is one of the more established employee advocacy platforms, and it’s particularly popular in North America.

    Here’s what I liked about it:

    • It has great archiving and approval features for regulated industries, such as finance or healthcare.
    • You can connect it with Salesforce to track the impact of advocacy on sales.
    • You can build different content streams for different employee personas.
    • It also has great ROI reporting, as you can check earned media value and actual business impact from advocacy.

    This tool is best suited for sales-driven regulated industries that rely on tight compliance.

What Features Should You Look For In Employee Advocacy Tools?

When you’re choosing employee advocacy tools, there are a few things that you need to keep in mind.

Essentially, you want a tool that works according to your needs. Here’s what I prioritize when evaluating platforms:

How Easy Is It to Use?

If your employees need a training manual to share a post, they’re more likely not to use it at all. Therefore, it’s best to go for a tool that is usable on both mobile and desktop experiences.

Can Marketing Upload and Organize Content?

If you’re producing heaps of content, select employee advocacy tools that allow your marketing team to source content from various places.

It’s also helpful to choose a solution that lets your employees create employee-generated posts and get them approved by marketing.

Are There Set Approval Workflows?

For employee advocacy platforms, approval workflows are a given. But make sure there are proper guardrails that prevent your marketing teams from becoming bottlenecks.

It’s best to look for a multi-step approval platform that also offers some sort of flexibility.

Is There Any Gamification?

Gamification just includes leaderboards and point systems that ultimately motivate your team to participate in the programs.

The best employee advocacy tools should make the process feel rewarding for your team, instead of being an extra task.

Do You Have the Analytics You Need?

Look for a tool that tracks what you want it to track. All the basic platforms can tell you the shares the posts are getting. But if you want to know the business impact, you’ll need a more analytics-focused solution.

Does It Integrate With Tools You Already Use?

This is where it starts becoming more clear. You need a tool that can connect with your social media management tools, CRM, and communication platforms.

Is the Mobile Experience Any Good?

If you want to make the process hassle-free for your team, choose a tool that has great reviews for its mobile app. If the app is glitchy or slow, the program will be the same!

Is the Price Feasible?

This is probably one of the most important factors. You need to invest in employee advocacy tools that not only fit your budget now, but also in the future when your team grows.

Benefits of Using Employee Advocacy Tools

Let me break down why investing in employee advocacy software is one of the best moves you can make:

• You can gain a huge organic reach. Your employees collectively have 10x the social following of your brand accounts. Advocacy helps you tap into that reach without having to spend on ads.
• People tend to trust content shared by individuals more than brands. Employee posts, therefore, get more likes, comments, leads, and shares.
• When employees share company content, it signals a positive culture. This attracts talent and improves retention.
• Employee advocacy helps sales teams build credibility and generate inbound leads, especially on platforms like LinkedIn.
• The earned media value from employee sharing often exceeds paid social campaigns at a much lower cost

Conclusion

All in all, the right employee advocacy platform depends on your size, budget, needs, and goals.

You can either choose tools like Social Champ, Sprout Social, Hootsuite, or Oktopost that offer built-in advocacy tools with social media management, or you can go for stand-alone advocacy tools like EveryoneSocial, GaggleAMP, PostBeyond, and DSMN8.

Either way, it’s best to start small and see if your team adapts. You can also opt for free trials to see how the tool works for your team.

FAQs