Anchor text is the clickable, visible text in a hyperlink, often highlighted in blue and underlined. It provides context about the destination page’s content, helping users and search engines understand the link’s relevance. Effective anchor text is descriptive and keyword-rich, enhancing the linked page’s SEO by indicating its subject matter.
Conversely, generic anchor text like “click here” offers little value. Search engines use anchor text as a ranking factor, so optimizing it can improve the linked page’s visibility and search ranking.
Example
“Using descriptive anchor text can improve SEO by signaling to search engines what the linked page is about.”
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