A backlink, also known as an inbound link, is a hyperlink from one web page to another. Backlinks are critical in SEO as they signal to search engines that the linked-to website is credible and valuable. The quantity and quality of backlinks to a website can significantly influence its search engine rankings.

High-quality backlinks come from reputable, authoritative sites and can boost a site’s authority and visibility. Conversely, backlinks from low-quality or spammy sites can harm SEO. Building a strong backlink profile is key to improving organic search performance.

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“Quality backlinks from reputable sites can significantly boost a website’s search engine ranking.”