CPC stands for Cost-Per-Click, a common metric used in digital advertising to denote the amount an advertiser pays each time someone clicks on their ad. This model is particularly prevalent in online marketing campaigns where the primary goal is to drive traffic to a website.

Essentially, CPC helps advertisers manage their budget by setting a price they are willing to pay for each click, which directly relates to how much they spend to attract visitors.

This payment model ensures that advertisers only pay for actual engagement with their ads, rather than for impressions or views. It’s a strategic tool that allows businesses to track the effectiveness of their ads and adjust their advertising strategies based on performance data.