‘gram is just another way to refer to the social media platform Instagram – more of a cool way. Doing it for the ‘gram is usually used by millennials and Gen Z to refer to an activity they partake in just to post about it on Instagram. Instagram is a social platform where people post about their daily routines, lifestyle, and activities they indulge in to maintain a presence. Many influencers fake it or do it for the ‘gram to keep up with others. Instagram currently holds 57k plus posts for #doingitforthegram.
Example
We all know someone who poses with a Ferrari parked outside a high-end restaurant they do not own but are doing it for the ‘gram!
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