Objectives are the main goals to achieve by the end of a run strategy or social media campaign. Objectives can be a part of your marketing strategy, your content strategy online, or an advertising campaign on social media.
Objectives in an advertising campaign can be different for different social media platforms as a set of goals that an ad would target. Different social media platforms hold different objectives and platform-centric objectives as well.
Example
For Facebook Ads, objectives are divided into three categories: Awarness, Consideration, and Conversions. These objectives help format an ad and the amount it might cost you to achieve them.
Simplify Your Social Media Strategy.
With Social Champ, effortlessly apply the best practices you’ve just learned. Schedule posts, analyze performance, and engage with your audience—all in one place.