Placements refer to the locations or channels where advertisements are displayed within a digital advertising campaign. These placements can include websites, mobile apps, social media platforms, search engine results pages (SERPs), video streaming services, and other online channels where ads can appear.

Advertisers can choose specific ad placements based on factors such as audience demographics, relevance to their target market, and advertising objectives. Placements allow advertisers to reach their target audience in relevant contexts and environments, maximizing the effectiveness of their advertising campaigns.