Are you on a hunt for a good social media management tool, and have found Hootsuite? I know the first thing that probably stopped you was its price tag.
Hootsuite pricing is one of the most common complaints right now on review platforms. I mean, just look at this Hootsuite review on Trustpilot!
But if you’re still adamant about choosing Hootsuite and want to know more about its pricing, stay with me. I’m going to break down each Hootsuite pricing plan that is available in 2026.
You’ll get to know:
- What each plan costs per month
- What features do you only get in higher tiers
- How does Hootsuite cost compare to what’s on the market
- What you can consider if Hootsuite is really not worth it
(Honestly, there’s a better tool out there that gives you all the advanced features you might need at a far friendlier price. You can try it for free, no credit card needed.)
Short Summary
- Hootsuite offers three plans: Standard at $99 per user, Advanced at $249 per user, and Enterprise at Custom pricing.
- You don’t get a free plan with Hootsuite, but a 30-day free trial is available to test the features (you do have to add a credit card!)
- Hootsuite offers per-user pricing, so your bill can add up fast.
- There are other options that offer way more affordable pricing.
- Social Champ offers a Free plan, and its paid plans start at $4/month.
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Overview of Hootsuite Pricing Plans (2026)
First, let’s get an overview of Hootsuite pricing plans before going into the details.
The platform offers three main plans. Unfortunately, you don’t get any free plan here (bad news if you are low on a budget).
Look at this table to understand Hootsuite plans and pricing:
| Plan | Annual Price | Social Accounts | Users |
| Standard | $99/month | 10 | 1 |
| Advanced | $249/month | Unlimited | 1 |
| Enterprise | Custom pricing | Unlimited | Unlimited |
A few things worth pointing out before you read further.
You can’t see Hootsuite monthly cost on its pricing page, as it doesn’t offer monthly pricing. It only offers pricing plans based on annual billing.
And even if you look at the annual billing, it charges per user, which means you’re paying $99 or $249 for a single seat only (too unfair, especially if you don’t have enough budget, right?)
But it does offer a free 30-day trial, and if you skip the trial, you’ll get 25% off!
No Free Plan
As I mentioned before, Hootsuite does not give you a free plan; you can, however, sign up for a generous 30-day free trial on its Standard and Advanced plans, but you’ll need to enter your credit card details to access it. If you forget to cancel, you get charged.
Many platforms, such as Social Champ, still offer a free plan with no credit card required. (Something worth keeping in mind as you compare your options).
Hootsuite Enterprise Pricing
Hootsuite doesn’t disclose its Enterprise plan’s pricing, as it’s custom. You can contact their sales team to get a quote.
But if we study the publicly available data, the Hootsuite price for its Enterprise plan is around $16000 to $18000, though the final number depends on the number of users, accounts, and add-ons your team needs.
Featured Article: Buffer vs Hootsuite: Which Social Media Management Tool Fits Your Needs
If you want to see how Hootsuite stacks against other tools, we have done the work for you.
Read our full breakdown of Hootsuite vs Sendible to see which platform fits smaller teams. Or check Hootsuite vs Sprout Social if you need deep analytics and enterprise features. Both guides break down pricing, features, and ease of use so you can pick the right tool for your budget.
Hootsuite Plans Overview
Now, let’s go into the details of Hootsuite pricing plans. It offers three main plans named Standard, Advanced , and Enterprise.
Standard Plan
The Standard plan is Hootsuite’s entry-level paid option. It starts at $99 per user per month when billed annually. There’s no monthly billing option available.
Here’s what you get in this plan, worth $99/month per user:
- Up to 10 social accounts
- 1 user seat
- Unlimited post scheduling
- AI caption generator and hashtag suggestions
- Basic analytics and post performance reports
- Canva and Adobe Express integrations
- Centralized inbox for all social accounts
- DM automations
- Competitor benchmarking for up to 5 competitors
- Social listening with 7-day search history
That’s a lot, but what’s missing at this tier is that you don’t get bulk scheduling, saved replies, customizable analytics reports, or the link-in-bio tool. For a plan that costs close to $99 a month, those are real gaps.
Advanced Plan
Like any other tool, Hootsuite has its most popular tier, and that is the Advanced plan. It costs you $249/month per user, which is higher, but you do get a meaningful jump in features.
Here’s what’s added on top of Standard:
- Unlimited social accounts
- Bulk scheduling for up to 350 posts at once
- Customizable analytics reports and templates
- Saved replies and automated message responses
- 30-day social listening history
- Competitor benchmarking for up to 20 competitors
- Link-in-bio tool (Hootbio)
- Inbox search and cross-channel conversation history
- Export reports to external emails on a schedule
A lot of marketing teams and agencies choose this plan. The jump from Standard makes sense if you manage multiple brands or need more advanced reporting.
However, even at this tier, you don’t get approval workflows. You’d need Enterprise for that.
Enterprise Plan
As I mentioned above, Hootsuite’s Enterprise plan doesn’t offer a public price on the website. You have to talk to its sales team and get a custom quote according to your team’s needs and workflow.
What you get at Enterprise goes well beyond the Standard and Advanced plans:
- Unlimited users and social accounts
- Custom user permissions
- Single sign-on (SSO)
- Approval workflows
- Generative AI chatbot for customer support
- Salesforce integration
- Social listening powered by Talkwalker (150 million plus sources, 187 languages)
- Employee advocacy tools
- Advanced analytics and ROI reporting
- Compliance integrations (Proofpoint)
- Dedicated onboarding and premier support
One main thing that I personally feel is a barrier for small teams is that Hootsuite charges per user. So if you’re a team of three on the Advanced plan, your actual Hootsuite price is $249 multiplied by 3 per month, billed annually. That adds up fast.
Let’s compare the three Hootsuite pricing plans:
| Feature | Standard | Advanced | Enterprise |
| Price (billed annually) | $99/user/mo | $249/user/mo | Custom |
| Social accounts | 10 | Unlimited | Unlimited |
| User seats | 1 | 1 | Unlimited |
| Bulk scheduling | No | Yes (350 posts) | Yes |
| Custom analytics reports | No | Yes | Yes |
| Approval workflows | No | No | Yes |
| Saved replies | No | Yes | Yes |
| Social listening history | 7 days | 30 days | 13 months |
| Competitor benchmarking | 5 | 20 | 20 |
| Salesforce integration | No | No | Yes |
| SSO | No | No | Yes |
| Support level | Standard | Standard | Premier and dedicated |
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Where Do We Go From Here?
Now, you’ve seen every little detail of Hootsuite pricing plans, and you know what it’s best for and what features it offers.
From this detailed guide, it’s obvious that the Standard plan is good for a single user. The Advanced plan works well for growing teams, but again, that per-user plan becomes a serious budget drain.
And then the Enterprise plan, which is custom and ideal for larger organizations. After that, there’s a serious question that you should ask yourself: “Does your current budget match the value you receive?”
Are You Paying for Features That You Never Use?
It’s a common question that many teams ask because they use only 40% of the features they pay for. And they end up overpaying for a tool that offers more complexity than they need.
A Better Way to Manage Your Budget
If your main concern is budget, then there are many Hootsuite alternatives with advanced features.
One of them is Social Champ, which provides you with unlimited scheduling on all paid plans. Social Champ offers pay-per-profile and flat-rate bundled pricing, so you don’t have to worry about adding an extra team member.
Additionally, Social Champ comes with a Free plan that lets you manage up to 3 social media accounts and 15 scheduled posts. This plan is your go-to option if you want to explore social media scheduling tools for free.
Featured Article: Hootsuite vs Later: Which Social Media Management Tool Is Best for You
Conclusion
It’s obvious now that Hootsuite pricing is not cheap, and teams on a low budget can’t afford it easily.
It offers per-user pricing, and you have to commit to annual billing because there’s no monthly billing option. Also, the absence of a free plan is a barrier for small teams.
Now you need to decide if its features match your budget or not. If not, you can look for other better options, like Social Champ, which offers almost similar tools at much lower rates than Hootsuite.
At the end, the choice is yours. Choose wisely so you don’t end up overpaying for a tool that isn’t even worth it.
1 comment
Racheal Lumen
Had been using Hootsuite for a long time, but the pricing actually triggered me much. Have switched to Social Champ 3 months ago and this was the best decision!