Social Media Glossary

“10 blue links” is a term used to describe the traditional format of search engine results pages (SERPs), where the first page typically displays… Read more

A 301 redirect is an HTTP status code that indicates that a web page has been permanently moved to a new URL. When a… Read more

404 Not Found is an HTTP response status code for an error. We have all seen 404 errors from time to time. They suggest… Read more

An A/B test method that asks you to compare two variations of the same ad, email, content pieces, or any other material to see… Read more

‘Access group’ refers to a set of permissions given to users or entities in a system. These groups help manage who can access what… Read more

An ad, short for advertisement, is a paid marketing tool that enables businesses to promote their products and services to a broad audience. Advertisements… Read more

Ad groups are collections of ads within a digital advertising campaign that share common keywords and targeting criteria. They help organize and manage ads… Read more

An ad set is a component within an advertising campaign on platforms like Facebook Ads and Instagram Ads. It allows advertisers to define specific… Read more

“Add me on Snapchat,” often abbreviated as AMOS, is a phrase used on social media to encourage people to connect on Snapchat. This term… Read more

An aesthetic is an overall feel or the look of your social media account, like your Instagram feed. Brands, influencers, and companies often aim… Read more

An algorithm is generally a set of steps or a mathematical equation that a computer uses to complete or accomplish a task. Since all… Read more

Algospeak, also known as algorithm speak, is a method where individuals substitute words or phrases that could violate community guidelines with coded language or… Read more

Alt descriptions, popularly known as Alternative text or description, are used to describe the contents of an image or a picture within HTML code…. Read more

Altered My Brain Chemistry is a social media term about an event that impacted one’s life and changed one’s perspective about something. It typically… Read more

The term analytics refers to social analysis tools and the information these tools provide to the users. Many social media platforms have their own… Read more

Anchor text is the clickable, visible text in a hyperlink, often highlighted in blue and underlined. It provides context about the destination page’s content,… Read more

As social media slang, answering the phone refers to when someone gets hit in the head hard enough to hear ringing in the head…. Read more

API stands for Application Programming Interface, which allows two applications to communicate and exchange data with each other without any user intervention. API operates… Read more

When it comes to social media, archiving refers to creating and organizing social media posts, messages, and associated metadata. It means keeping a record… Read more

Artificial intelligence (AI) is the process of programming a computer to make decisions for itself. This can be done in a number of ways,… Read more

AMA is short for “ask me anything”, which is a type of interactive post in which an expert or an influencer who knows the… Read more

‘Ate’ is a slang term used to express admiration or praise for someone who has excelled or performed exceptionally well in a certain context…. Read more

Audience targeting is a marketing strategy that directs advertisements to specific groups of people based on various criteria such as demographics, interests, behaviors, and… Read more

An avatar is a digital representation of a user in a virtual world or online community, often in the form of a three-dimensional character…. Read more

B2B stands for business-to-business, which refers to the model where transactions are made between two or more companies directly. It is a strict business… Read more

B2B SEO (Business-to-Business Search Engine Optimization) is the practice of optimizing a business’s online presence to attract and convert other businesses as clients through… Read more

B2C stands for business to consumer, which refers to the retail model where products move directly from the business to the end user who… Read more

A backlink, also known as an inbound link, is a hyperlink from one web page to another. Backlinks are critical in SEO as they… Read more

A “banger” is a word people use to talk about a perfect song or performance they have experienced. It’s like saying the music is… Read more

Social media behaviors refer to users’ actions and interactions on platforms like Facebook, Instagram, Twitter, and LinkedIn. These behaviors include liking, sharing, commenting, following,… Read more

In modern dating, terms like “green flag” and “red flag” are popular. The Green flag is a good trait, while the red flag refers… Read more

BeReal is a photo-sharing application that allows users to post one photo daily to show their followers what is happening in real-time. Everyone is… Read more

‘Bet’ is a slang term commonly used in informal conversations to express agreement, confirmation, or understanding. When someone proposes a plan or suggestion, responding… Read more

“BFR,” shorthand for “Be For Real,” is a common slang word in today’s social media culture. This expression is invoked when someone is skeptical,… Read more

Bidding in digital advertising refers to how advertisers compete for ad placements on various platforms, such as Google Ads, Facebook Ads, or programmatic advertising… Read more

A bidding strategy in digital advertising is the method used by advertisers to determine how much they are willing to pay for ad placements… Read more

“Binge-watching” refers to the act of watching multiple episodes of a TV series or an entire season in a single sitting or over a… Read more

Bio is the abbreviation for biography, a section of a digital profile that could tell your followers about who you are. Social media profiles… Read more

Bitmoji is your own personal avatar or a customized cartoon that you can add to Gmail, Messenger, Slack, and social media networks. A bitmoji… Read more

Block is generally a term used to indicate that you have prevented someone from seeing your posts on that particular social network. When you… Read more

Blockchain is a growing technology name creating a buzz in the digital market. It is a distributed ledger and database that facilitates the process… Read more

A blog is a contraction for weblog. It refers to a digital publication where one or more authors post about certain topics regularly. Blogs… Read more

Blogger is a free website from Google that allows users to share texts, videos, and images with their audience. The platform supports single or… Read more

The term ‘BookTok’ is a hashtag making rounds on TikTok. It is used to promote reading and the love of literature by many content… Read more

The term boost post indicates the paid advertisements on social media platforms used to promote an existing post from a business page. Brands pay… Read more

A ‘bottom of funnel’ (BOFU) marketing strategy is focused on driving conversions and sales. This strategy is typically used at the end of the… Read more

A bounce rate is the percentage of people who exit a website only after visiting one page. It is calculated by dividing the total… Read more

When it comes to marketing, a brand advocate is someone who actively promotes your product or service. Brand advocates can be customers, employees, partners,… Read more

Brand authenticity refers to the extent to which consumers perceive a brand to be faithful and true towards itself and its consumers. While working… Read more

Brand awareness refers to the social media metric that catches how people are aware of your brand. It is one of the most essential… Read more

A brand style guide is a digital rulebook that specifies every aspect of the look and presence of your brand. It can be used… Read more

Bricks and mortar is a term used to describe a physical business location. A bricks-and-mortar business is typically a retail store that customers can… Read more

A budget is an allocated amount of money designated for specific purposes, such as projects, operations, or entire businesses. Establishing a budget is a… Read more

Business objectives refer to the specific and measurable results that companies hope to maintain in the upcoming years for their organizations’ growth. Tracking business… Read more

A buyer persona is a representation of your ideal customer, based on market research and real data about your existing customers. If you have… Read more

The word byte refers to the unit of digital information in computer storage and processing. A byte consists of 8 digits, each of which… Read more

A CTA, or call-to-action, is an element in a digital marketing campaign that encourages users to take a specific action, such as making a… Read more

A canonical tag is an HTML element used to prevent duplicate content issues by specifying the preferred version of a web page among multiple… Read more

Slang is an informal language that a particular group of people uses. The word “cap” is a slang term that teenagers often use. In… Read more

A caption is a text box that appears below an image or a video. It typically describes the image or explains the purpose of… Read more

Cards in social media refer to interactive elements embedded within posts or videos that provide additional information or actions for users. These cards typically… Read more

A carousel for social media is a feature that allows users to post multiple photos or videos in a single post, with each piece… Read more

Carousel ads are a type of Facebook ad that allows you to showcase three to five images or videos, each with its link, in… Read more

“Caught in 4K” is like saying someone got caught doing something wrong on camera. It means there’s clear and detailed evidence, often in high-quality… Read more

A ‘CEO’ is the highest-ranking executive in a company, responsible for making major corporate decisions, managing overall operations, and leading the organization towards its… Read more

In social media and content distribution, a channel refers to a platform or medium through which content is published and distributed to an audience…. Read more

Channel art is one of the most important aspects of a successful YouTube channel. It is the first thing viewers see when they visit… Read more

A channel trailer is a video that is used to promote a YouTube channel. The channel trailer should be attention-grabbing and give viewers an… Read more

Character count is the number of characters that you have typed into a document or text box. This includes letters, numbers, spaces, and punctuation…. Read more

Chat is simply an online conversation with one or more people on a social media platform. It refers to engaging in real-time conversations with… Read more

A chatbot is a computer program designed to simulate a conversation with a human user. They are commonly used in online customer service to… Read more

Check-in is simply a way to let your friends and followers know where you are and what you are up to. You can check… Read more

In digital marketing and online contexts, a “click” refers to a user pressing a button on their mouse or tapping a touch screen to… Read more

The click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a… Read more

Clickbait is a type of online content designed to drive clicks. It’s often misleading and designed to get you to click on a link…. Read more

Cloaking is a deceptive SEO technique where different content is presented to search engines than to human visitors. This method aims to improve search… Read more

A clubhouse platform is a social media platform that allows users to connect with each other through audio-only conversations. It’s popular because it’s a… Read more

The term co-marketing refers to the type of marketing strategy where two companies agree to promote each other’s products or services. This is often… Read more

When talking about social media, the term comment refers to a user’s ability to leave a written message on a post. This is a… Read more

A community manager is someone who helps to build and grow online communities. They are responsible for moderating conversations, encouraging participation, and creating a… Read more

Community Tab is a feature on various social media platforms that allows users, especially content creators, to interact with their audience in a more… Read more

Competitive intelligence (CI) is the gathering and analysis of information about a company’s competitors. It can be used to identify and track a competitor’s… Read more

The term ‘compliance’ can mean different things when it comes to social media. In general, compliance refers to following the rules and regulations that… Read more

The term connections for social media refers to the ability to connect with other users on the platform. This can be done through various… Read more

It refers to an individual or entity producing and sharing original content across various digital platforms, such as social media, websites, blogs, or streaming… Read more

Content curation is the process of sorting through the vast amount of content on the Internet and selecting the best, most relevant pieces to… Read more

Content marketing is a term used to describe a type of marketing that focuses on creating and distributing content relevant to a target audience…. Read more

Conversational AI is a branch of artificial intelligence that deals with the natural language processing and generation of human-like responses. It enables humans to… Read more

Conversational commerce is a new way of interacting with customers that are becoming increasingly popular. It involves using chatbots or other artificial intelligence-based technologies… Read more

Conversion is the act of turning a prospective customer into a paying customer. However, in the world of social media, conversion can take many… Read more

The term “conversion rate” is used to describe the percentage of visitors to a website who take the desired action. The desired action could… Read more

Conversion tracking is a process used by businesses to track the actions of a visitor on their website before, during, and after they take… Read more

The term ‘cost per click’ (CPC) is an online advertising pricing model where advertisers pay a set price for each click on their ad…. Read more

CPL is an abbreviated form for ‘Cost Per Lead.’ It is the term that refers to the online payment model in which the payment… Read more

Cottage core is a popular hashtag and social media trend inspired by the agricultural lifestyle. Also known as farm core and country core. It… Read more

When it comes to social media, your cover photo is one of the first things people will see. A cover photo is a large… Read more

CPA, or Cost-Per-Acquisition, is a digital advertising pricing model in which advertisers pay a fee for each specified action or conversion generated by their… Read more

CPC stands for Cost-Per-Click, a common metric used in digital advertising to denote the amount an advertiser pays each time someone clicks on their… Read more

CPM (Cost per Mile) measures the cost of advertising on a particular website. It is calculated by dividing the cost of the ad by… Read more

CPM, or Cost-Per-Mille, is a digital advertising pricing model where advertisers pay a fee for every one thousand impressions of their ad. The term… Read more

Crawl budget refers to the number of resources or pages a search engine crawler, such as Googlebot, allocates to crawl and index a website… Read more

A crawler, also known as a web crawler, spider, or bot, is an automated program used by search engines to browse and index the… Read more

Creative commons refer to the license issued to the copyright owners, giving anyone in the world a right to use their work with this… Read more

The ‘Creator Economy’ refers to the world where people, like content creators or influencers, make money by sharing their digital content online. They use… Read more

When it comes to social media, a creator is a passionate person who creates entertaining and engaging content on multiple social media platforms to… Read more

Creep is a social media term that indicates stalking or monitoring any individual or a company. It refers to someone who is constantly monitoring… Read more

Crisis management is a term that refers to the strategies and plans that organizations put in place to deal with a significant event or… Read more

Cross-posting is the act of sharing the same content across multiple social media platforms. This is a popular strategy for many businesses and organizations… Read more

Crowdsourcing is a way for businesses and organizations to tap into the collective intelligence of the online community to solve problems or come up… Read more

The term CSAT stands for Customer Satisfaction. For social media, businesses should aim to provide a positive customer experience on platforms like Facebook and… Read more

Click-Through-Rate (CTR) is a metric that measures the percentage of users who click on a specific link out of the total number of users… Read more

On TikTok, ‘dance credit’ means giving recognition to the original creator of a dance routine. It’s important because TikTok has been criticized for not… Read more

Dark posts are a Facebook post type promoted as ads to a specific targeted audience. These posts will not show up on your standard… Read more

Dark Social is a term used by marketers and SEO specialists for ‘invisible’ shares of content that are difficult to track accurately. Dark Social… Read more

A social media or a content dashboard is a visual display of all your tools, feature, or data within a single board. A dashboard… Read more

‘Deinfluencing’ is a rising trend where influencers advise their followers against buying certain products. It aims to discourage people from purchasing items they may… Read more

The term “Fam” is a contemporary slang originating from the word “family.” In today’s date, it signifies a close-knit group or inner circle that… Read more

Demand generation is creating brand awareness and demand for your brand among new markets, including your target audience. Demand generation applies to the touchpoints… Read more

In social media, a description refers to the accompanying text or caption provided with a post, image, video, or profile. It provides context, information,… Read more

Direct Message or ‘DM’ in the digital world stands for private communication between social media users through a social platform. This communication can be… Read more

Direct Response is a technique of marketing to get an immediate response from your target audience. Classical product marketing is of various types where… Read more

Disappearing content, also known as ‘ephemeral content,’ is a social media post type that disappears or self-deletes after a set period of time. There… Read more

Discord is a free platform providing the ability to communicate with voice, multimedia, or instant messaging over an internet connection. Users over the internet… Read more

The ‘dislike’ feature on social media platforms allows users to express negative sentiment or disapproval towards a post, comment, or piece of content. Unlike… Read more

The Display Network is a group of websites, mobile apps, and video content where advertisers can display their ads to a wide audience. It… Read more

‘gram is just another way to refer to the social media platform Instagram – more of a cool way. Doing it for the ‘gram… Read more

In social media language, the double tap is a way to convey to ‘like’ a post. Not all, but some social media platforms, including… Read more

Doxing, also written as Doxxing, is an act of publicly revealing a private person’s personal information on the internet. Word doxing came from ‘dropping… Read more

‘Drag and drop’ is a simple way to move things around on a computer or touchscreen. It’s like picking up a digital object with… Read more

Duplicate content refers to blocks of text or entire web pages that appear across multiple locations within the same or different domains. This can… Read more

E-A-T, an abbreviation for Expertise, Authoritativeness, and Trustworthiness, represents a crucial set of criteria utilized by search engines, notably Google, to assess the quality… Read more

Ecommerce chatbots are an AI-powered virtual assistant solution for brands and online retailers to engage with the customers at every stage journey. E-commerce chatbots… Read more

eBook refers to electronic books; it is actually a non-editable detailed guidebook that is presented in a format that allows you to read it… Read more

E-commerce marketing refers to the act of driving brand awareness and actions to the business that sells products and brands electronically. It drives traffic… Read more

EdgeRank is basically an old name of the Facebook algorithm. It was introduced to organize content published on Facebook, but in 2011, Facebook stopped… Read more

Emoji are graphical images that represent a concept, object, or emotion. They can be used to communicate emotions or ideas without words and across… Read more

An employee advocacy program is a social media initiative in which employees promote and share content on behalf of their company. This can include… Read more

An end screen is a feature on video-sharing platforms, such as YouTube, allowing content creators to include interactive elements at the end of their… Read more

An endorsement on LinkedIn is a public statement from another LinkedIn user vouching for your skills and expertise in a particular subject area. Think… Read more

Engagement is a term used in the marketing and advertising industries to describe the level of interaction that a person has with a piece… Read more

Engagement rate is a metric that measures the number of interactions with a piece of content on a given platform. This can include likes,… Read more

Ephemeral content has a short shelf life and is not meant to be permanent. This type of content is often used on social media… Read more

‘Era’ is a trendy social media phrase indicating your current focus or mood. It gained fame on platforms like TikTok and is used in… Read more

Evergreen content is a type of online content that remains relevant and useful for an extended period. This is in contrast to content with… Read more

The Explore page on social media is excellent for finding new content and accounts to follow. The Explore page is constantly updated by algorithm… Read more

Facebook is a social media platform that enables a user to create a social account called ‘Profile’ and add their contacts as friends there…. Read more

Facebook Ads Manager is a tool that allows businesses to create and track advertising campaigns on Facebook. Businesses can target specific audiences with laser… Read more

Facebook Boost Post is a tool that allows you to promote your posts to a broader audience. This can help you get more likes,… Read more

A Facebook Business Page is similar to a free social media page or profile designed for commercial or business organizations. It is a way… Read more

Facebook comments are a great way to connect with your audience. They provide a way for people to share their thoughts and feelings about… Read more

A Lookalike audience is a way for advertisers to target new people similar to their current customers on Facebook. Lookalike audiences are created by… Read more

Facebook Messenger is an instant messaging service app owned by Facebook. Over 1.3 billion active users use it as a place to communicate, hang… Read more

Facebook notes is a feature that allows users to write long-form posts on the social networking site. The feature was introduced in 2006 and… Read more

Facebook offers businesses to promote special offers and deals to Facebook users. When a user claims an offer, they will receive a unique code… Read more

Facebook Reach is the number of people who see your posts. When you create a post, it has the potential to reach every single… Read more

Facebook debuted reactions in 2016, and it was a long-awaited feature. These reactions are extended versions of the Like button that allow people to… Read more

Facebook retargeting is a form of online advertising that enables businesses to show ads to people who have already visited their website or interacted… Read more

Facebook Share is a feature that allows users to share content from other websites or other pages with their Facebook friends. When a user… Read more

Facebook Shop is a feature of Facebook enabling a user to create an online storefront where they can explore, browse and make purchases. A… Read more

The term “Fam” is a contemporary slang originating from the word “family.” In today’s date, it signifies a close-knit group or inner circle that… Read more

A fan on social media is someone who likes your brand and follows your Facebook page out of interest. A fan is a general… Read more

Favorite is a term used by different social media platforms to denote different types of action. Favorite for Twitter was a star icon present… Read more

A ‘featured banner’ typically refers to a prominent section or graphic displayed on a website, social media platform, or digital storefront to highlight specific… Read more

‘Filter’ is a quick image or picture editing feature which is primarily a swipe away on major social media platforms. Platforms like Facebook, Instagram,… Read more

“Finna” is a word young people often use to show they’re excited or ready to do something soon. It’s like saying, “I’m about to”… Read more

Finsta is a shortened form for Fake Instagram, a slang term for an Instagram account used by young and adult teens to hide their… Read more

Similar to Instagram, Snapchat, and Facebook, Twitter too launched 24-hour stories, known as Fleets. Fleets are ephemeral content and are pretty similar to vertical… Read more

“Flex” is a trendy word used by Gen-Zers. It means showing off or boasting about yourself or something you own. This could be an… Read more

#FollowFriday, or #FF, is a weekly Twitter tradition highlighting the accounts people should follow. It’s a great way to find new, exciting people to… Read more

A social media follower regularly views and interacts with content from a particular social media account. This can include liking, commenting, sharing posts, and… Read more

“FR,” for “For Real,” is a slang acronym frequently used in casual conversations, particularly in groups engaged in gossip or discussing unusual situations. This… Read more

Friction is the resistance that a customer experiences when trying to complete a task or journey. It can be caused by several factors, including… Read more

A social media friend is someone you interact with online but have never met in person. Social media friends can be acquired through different… Read more

FYP is a contracted form for For You Page. It is a personalized feed of content for each user. The algorithm uses signals like… Read more

On TikTok, gatekeeping refers to users attempting to control who can participate in trends, challenges, or communities. This behavior often involves setting criteria for… Read more

Gen Z is a contracted form for Generation Z, also known as Centennials, following millennials. It refers to the generation that was born between… Read more

A geotag refers to the particular location added to a photo, video, or social media post. It is a method to target users based… Read more

“Ghosting” is when someone suddenly stops talking to you and disappears without saying why. This happens a lot nowadays, especially with younger people. It’s… Read more

GIF stands for Graphical Interchange Format. A GIF is a moving image file format that supports static and animated images. It is commonly used… Read more

“Girlie” is a term that can be used informally to refer to a feminine-presenting individual, often in a friendly or affectionate manner. It can… Read more

“Glow Down” stands in plain contrast to “Glow Up,” signifying a transformation where someone or something becomes less attractive or loses its appeal over… Read more

Referring to a major transformation, glow-up is when someone changes their appearance drastically. People on social media celebrate this trend by posting their videos… Read more

Go Live is a feature on social media platforms that allows users to broadcast live video content. This can be used to share breaking… Read more

Google Ads or Google Adwords is a pay-per-click online advertising program that allows users to display their ads on the Google search engine. These… Read more

Google Business Profile, formerly known as Google My Business, is a free tool that allows you to control how you want your business to… Read more

A grid refers to an Instagram grid. It is a layout of your Instagram feed, arranging your photos and videos in a specific way…. Read more

A group is a community where people with similar interests can connect and share content. It is a collection of people with similar interests… Read more

“Gucci” is a renowned Italian luxury fashion and lifestyle brand. It was founded by Guccio Gucci in Florence in 1921. Gucci is widely recognized… Read more

A social media handle is an online username someone uses for their social media accounts. A handle is typically used on platforms like Twitter,… Read more

A hangout is a social media platform created by Google. It allows users to communicate with each other through text, audio, and video. The… Read more

A hashtag is a social media term denoted by the symbol #. Hashtags categorize content on social media platforms such as Twitter and Instagram…. Read more

A header image is a primary image on a website or blog, usually at the top of the page. This image represents the overall… Read more

Header tags, such as <h1>, <h2>, <h3>, etc., are HTML elements used to define headings and subheadings within web content. They help structure the… Read more

‘High key’ is a casual slang term indicating something openly acknowledged, emphasized, or expressed without reservation. It’s the opposite of ‘low key,’ suggesting that… Read more

The social media phrase “I was today years old” is a humorous way of saying it is brand new information for me. It is… Read more

The acronym “IB” is used on social media when someone is inspired by something. People add this acronym in their captions to give credit… Read more

The term ‘ick’ is often used in social media to describe something unpleasant or distasteful. It can express a wide range of things, from… Read more

‘ICYMI,’ an acronym for ‘In Case You Missed It,’ is a practical term commonly used in online communication, designed to ensure you’re always in… Read more

“Ifykyk” is an acronym for “if you know, you know.” It’s a present-day slang term used by Gen Z-ers to convey that understanding or… Read more

Image optimization involves reducing the file size of images without compromising quality to improve website performance and user experience. Optimized images load faster, enhancing… Read more

An impression is a metric that counts the number of times an advertisement, webpage, or content is displayed to a user. Unlike clicks, impressions… Read more

Impressions is a marketing term that refers to the number of times consumers see your ad. Ad impressions are vital because they help you… Read more

Inbound marketing is a type of marketing that focuses on creating and sharing content that attracts customers to your products or services. Inbound marketing… Read more

An inbox is a place where you can store email messages, usually in a program such as Microsoft Outlook or Gmail. Inboxes are often… Read more

Influencer marketing focuses on using key opinion leaders to drive your brand’s message to a larger audience. These key opinion leaders, or influencers, are… Read more

Influencer Marketing Management involves identifying, recruiting, and overseeing influencers to enhance promotions and campaigns for a brand. This process also entails collaborating with content… Read more

An influencer is someone with a large following on social media who can generate a significant amount of exposure for your brand. In other… Read more

Insights refer to Instagram insights. It actually indicates the performance statistics and analytics of your Instagram posts and can be easily found within the… Read more

Instagram is a social media app for sharing photos and videos from a smartphone. The platform debuted in 2010 and has since grown to… Read more

The Instagram algorithm is a set of rules and processes determining the content users see on their feeds and explore pages. It analyzes factors… Read more

An Instagram caption is a written description or explanation about the Instagram photo to provide more text. Captions are useful for giving your followers… Read more

Instagram comments allow you to connect with other users, show your support for their posts, and engage in conversation. They are simply comments that… Read more

Instagram highlights are the little circles at the top of people’s profiles with different titles like “Travel” or “Favourites.” It’s actually a way to… Read more

An Instagram pod is a group of people who have come together to like and comment on each other’s Instagram posts. The idea is… Read more

Instagram Reels is a new feature on the platform that allows users to create and share 15-second video clips. It is pretty similar to… Read more

Instagram Shop is a new feature that allows businesses to sell their products directly on Instagram. This means that customers can browse and purchase… Read more

Instant messaging (IM) is a type of online communication that offers real-time text transmission over the Internet. It’s a popular way to stay in… Read more

“ION” (in other news) serves as an acronym for “in other news,” functioning as a conversational segue. It smoothly facilitates transitions within discussions, enabling… Read more

In slang, ‘iso’ is short for ‘in search of.’ It’s often used in online forums, social media posts, or classified ads when someone is… Read more

“It’s whackadoodle time” is a playful expression often used on social media to describe something absurd. “whack” signifies craziness, while “doodle” adds a sense… Read more

It is a quantifiable value that shows how well a company performs and is used to monitor and measure effectiveness. KPIs can be financial,… Read more

Keyword match types are parameters used in online advertising to control the specificity and reach of ad targeting in pay-per-click (PPC) campaigns. Broad match… Read more

Klout is a social media platform that measures your influence online. It is a scoring system that rates users based on their ability to… Read more

A landing page is a standalone web page specifically designed to receive traffic from a marketing or advertising campaign and prompt visitors to take… Read more

Lead generation is the process of identifying and nurturing potential customers who are interested in your product or service. Lead generation aims to turn… Read more

Lemon8 is a photo-sharing platform on social media that allows users to share content with other users. It is owned by ByteDance and focuses… Read more

Lenses are filters that can be applied to images on social media. The lens on Snapchat is a feature that allows users to add… Read more

The term ‘like’ in social media can be used in several ways. It can be used to show approval or agreement with a post,… Read more

Link building is acquiring links from other websites to your site. It is also called ‘back-linking’ in the terminology of SEO. By Link building,… Read more

Link in bio refers to adding an external URL leading to a website, product description, or any sign-up form in your social media profile…. Read more

LinkedIn Pulse is a content discovery and distribution platform that allows users to find and share articles and blog posts. It was launched in… Read more

The term listed refers to a curated selection of Twitter accounts featured on the platform. If you are listed on Twitter, it means you… Read more

Listening is an action that means you are paying attention to what someone is saying. It is generally an effort to hear something with… Read more

Live Journal is an online community owned by a Russian social networking service. It provides people a platform to express their thoughts and emotions… Read more

Live streaming is a live broadcast of an event over the internet. It’s often used for video games, sports, and other live events. It… Read more

Machine learning is a part of artificial intelligence, defined as a machine’s ability to communicate and imitate intelligent human behavior. It helps machines to… Read more

The phrase main character energy is associated with “main characters” from stories. It describes how a person prioritizes their happiness and well-being. It comes… Read more

Marketing automation is software that automates marketing and sales processes. It helps companies attract more leads, close deals, and measure marketing success. Marketing automation… Read more

A marketing funnel is a process used by marketers to track the progress of a potential customer as they move from awareness of a… Read more

A marketing proposal is a document businesses use to outline their marketing strategy. The proposal includes an overview of the company’s marketing goals, objectives,… Read more

A media kit is a promotional package that includes comprehensive information about a celebrity, their brand partnerships, and social media presence. Celebrities provide these… Read more

A mega influencer is used for influencers with enormous followers on social media platforms, including YouTube. They are often celebrities and industry leaders turned… Read more

Memes and social media make a perfect combo! Both have the same concept of connecting people from all over the world. While social media… Read more

The mention refers to tagging a user or a brand in a social media message, comment, or post. You can tag any individual or… Read more

Messenger is an instant messaging app attached to Facebook where users can exchange messages through their Facebook profiles. Messenger was previously called Facebook Messenger,… Read more

A metaverse is a virtual world that exists on the internet. It is a shared space where users can interact with each other and… Read more

Metrics are the measurements used to track, analyze, and report on the performance of social media campaigns. They provide businesses with valuable insights into… Read more

Microblogging is a form of communication in which users send brief text updates, usually 140 characters or less. The text updates are known as… Read more

“Mid” originates from gaming culture, referring to items or experiences of average quality, falling between good and bad. It describes something mediocre or underwhelming,… Read more

The term midroll describes a commercial break that falls in the middle of a show or podcast. They are longer than other types of… Read more

Millennial is a term referring to people born between 1981 to 1996. This term was introduced by Willian Straus and Neil Howe in the… Read more

The widespread use of smartphones necessitates that businesses optimize their social media platforms, apps, and websites for mobile devices. As most users now access… Read more

Monetization is the process of converting something into money. In other terms, monetization often refers to generating revenue from a non-financial asset, such as… Read more

Monitoring is the process of tracking and analyzing social media conversations in order to gain insights or take action. It can be used for… Read more

Multi-channel attribution is the process of assigning credit to conversion paths that span multiple channels. In other words, it allows you to see the… Read more

The social media term ‘mute’ means temporarily stopping receiving notifications from a particular account. This can be useful if you want to take a… Read more

Myspace is a vintage social media platform that allows users to connect with friends and other users. It also allows users to share photos,… Read more

Nano influencer is a term used for social media users having between 1,000 and 10,000 followers. These influencers have fewer followers than mega influencers… Read more

Native Advertising is a method where the ads look, function, and feel like organic social media posts. When boosted, a Facebook or Instagram post… Read more

“Naur” is an informal slang term that emerged from an Australian pronunciation of the word “no.” Originating as a phonetic representation of the Australian… Read more

Negative keywords are used in Pay-Per-Click (PPC) campaigns to stop your ad from appearing for specific terms. By specifying negative keywords, marketers can prevent… Read more

Nepo baby is a social media term and a short form of nepotism baby, which refers to the children of famous and successful people… Read more

The Net Promoter Score (NPS) is a customer loyalty metric that measures how likely customers are to recommend your product or service to others…. Read more

News Feed is a section on social media platforms where users can see updates and advertisements in a list view. Facebook officially uses the… Read more

Newsjacking is a method of jumping the bandwagon of trending news and viral topics as a brand. Adding your thoughts and views to create… Read more

NFTs are digital assets that are unique and non-fungible. This means that another identical asset cannot replace them, and each has a distinct identity…. Read more

Niche marketing is a form of marketing that focuses on a specific target market. Businesses that use niche marketing focus on a particular group… Read more

NLP, or “Natural Language Processing,” constitutes a pivotal field within computer science and artificial intelligence (AI). This acronym summarizes a complex domain dedicated to… Read more

‘Non-player character” (NPC) originated from video game culture, referring to characters controlled by the computer rather than by players. Metaphorically, it describes individuals perceived… Read more

The phrase “Not me” has evolved into a double-edged sword. Primarily used by individuals to humorously acknowledge and distance themselves from embarrassing, toxic, or… Read more

The term “notifications” can be used in several ways. In the most general sense, a notification is simply a message that something has happened…. Read more

An objective can be described as a specific goal that an individual or organization aims to achieve. This goal can be set for the… Read more

Objectives are the main goals to achieve by the end of a run strategy or social media campaign. Objectives can be a part of… Read more

Ok, boomer is a meme in a TikTok video and gained popularity two years back. It is a catchphrase that young people use to… Read more

An online community is a group of people who use and connect through social media platforms and websites. People in these communities generally have… Read more

‘OOMF’ is an abbreviation for ‘One of My Followers’ in social media slang. It refers to an individual who follows and interacts with a… Read more

Open Graph, widely known as OG, is a Facebook resource that provides developers with a way to link Facebook features to their existing websites… Read more

[oh-pen-ay-eye] OpenAI is an artificial intelligence research laboratory with a team of researchers and engineers focused on developing advanced AI technologies and promoting their… Read more

[op] Opp is a social media slang for the word “opponent or enemy.” It is used to describe a person who shares a different… Read more

Organic Reach is a social media performance metric used to identify the number of unique accounts that have shown interest in your content. The… Read more

Outbound marketing is a traditional algorithm comprising various strategies to promote a brand. It targets a large pool of people with the help of… Read more

Paid Social is a term used for sponsored posts and advertisements on social platforms apart from organic posts. A pre-decided budget is mostly allotted… Read more

PPC or pay-per-click is an online campaign where a company pays whenever a user or viewer clicks their advertisement. It is an efficient way… Read more

A personal brand refers to creating an identity for yourself as a corporate individual or business. This practice encourages the users to grow their… Read more

PFP’ is an acronym for ‘Profile Picture,’ referring to the image representing an individual on social media platforms like Facebook, Twitter, Instagram, or TikTok…. Read more

Pins are an image that can be added to a board on the popular social media platform, Pinterest. Pins can be found all over… Read more

“Pinned” is a prevalent term in social media, referring to pinning a post to the top or featured section of a user’s profile. Commonly… Read more

The pinned post refers to the post pinned at the top of your social media page or profile to promote your best content. Pinning… Read more

Pinterest offers numerous image collection features, providing a digital scrapbook view. A Pinterest board is a collection board allowing users to save specific themes…. Read more

The term, “pitch” has various meanings depending on the context. One common usage in the business or creative world refers to a concise and… Read more

In the context of digital marketing, a pixel is a small piece of code placed on a website to track user behavior and interactions…. Read more

Placements refer to the locations or channels where advertisements are displayed within a digital advertising campaign. These placements can include websites, mobile apps, social… Read more

A platform is a base medium for a group of technologies upon which various techniques can be developed and executed. In the language of… Read more

A playlist is a curated audio or video content collection organized and saved for easy access and sequential playback. They are commonly used on… Read more

Post is the simplest form of content created by a user’s profile and broadcast to an audience. It can be any post you have… Read more

POV is a slang term on social media, which is the acronym for point of view. Initially started on TikTok, POV video is a… Read more

Pay-per-click (PPC) advertising is a digital marketing strategy where advertisers pay a fee each time one of their ads is clicked. This model allows… Read more

The word ‘Private’ refers to personal belonging. A private social media account provides you access to control your social interaction. Only the followers you… Read more

The profile picture is a pictorial representation of the profile’s owner in the eyes of the world. It is a photo that appears on… Read more

Promote means putting effort into encouraging something to do better. Users aim to promote their content for brand awareness and marketing purposes. Brand promotion… Read more

“PSA,” or “Public Service Announcement,” refers to a method of conveying crucial information to the public through various media channels like TV, radio, or… Read more

Putting on blast means exposing someone. When someone says they are going to put someone on blast, it means they will publicly expose them,… Read more

Quality Score is an integral metric within Google AdWords that reflects the relevance and quality of your ads, keywords, and landing pages. When a… Read more

The idea of “Quiet Quitting” is popular amongst Gen Z employees. The notion dictates that employees should refuse to perform tasks beyond their actual… Read more

‘Ratio’ refers to a phenomenon on social media platforms like TikTok and Twitter where a comment or post receives significantly more replies than likes,… Read more

Social media reach is the number of people who see your content on social media. It includes the number of people who see your… Read more

Social media has changed the way we communicate and interact with others. Reactions are how people respond or react to something posted on social… Read more

Real-Time Marketing or RTM is a practice of interacting with your audience and customers instantly or right away. RTM can be done using text… Read more

A recommendation is a referral on LinkedIn given by any connection to the user. It is an acknowledgment of your services as per their… Read more

A reel is a short creative video usually made for brand awareness and promotion. Generally, a reel is a 60-second video that can be… Read more

Referral traffic is the traffic that comes to your website from other websites. This can be from links on other websites, social media, or… Read more

Instagram provides users with various ways to share and create valuable content. Regram is an Instagram feature that allows you to share another user’s… Read more

The term “rent-free” is often used to describe thoughts or concerns that occupy someone’s mind excessively, without payment or justification. When someone says a… Read more

Pinterest offers options to create pins and boards. Repin refers to adding someone else’s pin to your own Pinterest board. It is a Pinterest… Read more

A reply refers to a social media function that allows you to respond publicly to another user. Replying to the audience on your social… Read more

Social media management requires manual support for supervision. Every social media platform offers the roles of admin, editor, and member to the users so… Read more

‘Repost’ is a term used on social media to describe the act of sharing someone else’s post. Reposts can be any type of content,… Read more

Retargeting is a form of online advertising that lets marketers keep their brand in front of bounced traffic after they leave a website. Retargeting… Read more

ROR is an acronym for Return on Relationship. It is a metric that measures the value of a customer over the lifetime of their… Read more

A retweet is a re-posting of someone else’s tweet. When you retweet, the original author’s Twitter username is mentioned automatically in the body of… Read more

Rich Pins are a type of Pinterest Pin that includes extra information on the Pin itself. This information is pulled from your website and… Read more

Gen Z uses a lot of abbreviations in their conversation, and “rn” is one of the popular ones. It means ‘right now’ and implies… Read more

The term “Rizz” a recent trending slang term that is popularly used amongst Gen Z-ers. Deriving from Kai Cenat’s YouTube and Twitch videos, the… Read more

ROAS, or Return On Ad Spend, is a metric used in digital advertising to measure the effectiveness of advertising campaigns in generating revenue relative… Read more

ROI, or Return on Investment, is a financial metric used to evaluate the efficiency and profitability of an investment. It helps determine the return… Read more

RSS is an acronym for Really Simple Syndication. It is a web feed that allows users to access updates to online content in a… Read more

An RSS reader (also called an “RSS aggregator”) is software that collects and displays RSS feeds. Many different RSS readers are available as web-based… Read more

The term “Salty” is commonly used slang amongst millennials and Gen Z’s, referring to someone being upset or angry. It can be used to… Read more

‘Say less’ is a casual phrase used to show agreement or understanding in conversation quickly. It means that the listener gets what was said… Read more

Scheduling is organizing and planning your content ahead of time on multiple social media platforms such as Twitter, Facebook, LinkedIn, and many others using… Read more

Scrubbing is a slang word that refers to quickly searching through digital content, like social media posts or online profiles, to find specific information… Read more

Search engine optimization, or SEO, is a technique used to improve the visibility of a website’s content. SEO works wonders for businesses in terms… Read more

It’s essential for content creators and businesses to grasp this intent to achieve higher rankings on Google. By crafting content that closely aligns with… Read more

Search volume is a key metric in digital marketing, representing the average number of times a specific keyword or phrase is searched on search… Read more

Over the years, photography has grown in various forms. Social media added to the diversity of capturing moments. The trend of posting selfies began… Read more

Semantic search is a technology that helps search engines understand the user’s intent. It is the capability of search engines to show results other… Read more

Sentiment refers to the emotional tone of a piece of content. It can be positive, negative, or neutral. Content with a positive sentiment is… Read more

Sentiment analysis is a technique used to determine the emotional tone of a piece of text. It can be used to analyze social media… Read more

An SEO audit is a comprehensive evaluation of a website aimed at assessing its performance in search engine rankings. This audit is crucial for… Read more

SEO spam, also known as search engine spam, refers to tactics that aim to manipulate search engine rankings through practices deemed unethical or against… Read more

Shadowbanned means your content is restricted or blocked without any warning or notice given to you. It usually happens when a user’s account is… Read more

Share of Voice is a term used to measure your brand’s dominance over the rest of its competitors. It defines the visibility of your… Read more

The term “ship” is often used on social media to refer to a relationship between two people. The word is a shortened version of… Read more

“Shook” is a social media slang that describes a state of shock and surprise. It is generally referred to as something that leaves someone… Read more

A shoppable post is a social media post that includes product details and a link to purchase the item. Shoppable posts are a way… Read more

Short refers to YouTube shorts. It is short-form video content from YouTube, similar to Instagram Reels, Facebook Reels, and TikTok. It is a way… Read more

“Side eye” refers to a subtle, often disapproving or skeptical glance given from the corner of one’s eyes. It conveys a sense of suspicion,… Read more

Simp is a slang word to describe someone desperate for attention from someone without getting anything in return. It has a negative connotation when… Read more

Situationship is slang mainly used by Gen Z to describe their non-monogamous dating. It is a romantic relationship that is also non-committed. The younger… Read more

Sleep on is a phrase on social media that is used to encourage others to pay attention. When a person asks you to not… Read more

“S.M.A.R.T goals” is an acronym for: S- specific (Keeping tasks or goals as precise as possible) M- measurable (quantifiable measurements that will help in… Read more

“SMH,” an abbreviation for “Shake My Head,” is a widely used acronym in conversations, expressing a range of sentiments from disappointment to disapproval. Employed… Read more

Snap is a company that owns Snapchat. This photo and video-sharing messaging platform launched in 2011, and each post on Snapchat is widely known… Read more

Snapchat is a messaging app that allows users to send photos, videos, and texts. Since its launch in 2011, Snapchat has become one of… Read more

Snapchat memories is a new feature introduced by Snapchat that allows users to save their snaps and view them later. This is a great… Read more

Social commerce is a way to use major social media platforms, including Facebook, Twitter, TikTok, and Instagram, to promote and sell their products and… Read more

Social customer service refers to providing customer support through multiple social media channels, including social media posts or direct messages. These social media customer… Read more

Social inbox refers to your social media inbox. Instead of navigating in and out of multiple social media inboxes, users can manage a unified… Read more

Social listening is also known as social media listening. It is a way to track various social media platforms for mentions and conversations related… Read more

‘Social Media’ refers to online platforms and websites that enable users to create, share, and interact with content and connect with others. These platforms… Read more

‘Social media analytics’ refers to the process of collecting, analyzing, and interpreting data from social media platforms to understand and optimize performance. It involves… Read more

Social media automation refers to using software to reduce the time and effort spent on tasks. This process is mainly done on activities that… Read more

Every organization follows a set of rules to keep up with discipline. Likewise, companies and individuals are bound to follow guidelines to maintain their… Read more

Social media management refers to the ongoing process of creating, scheduling, analyzing, and engaging with content posted on social media platforms. The process involves… Read more

Time has made social media a critical marketing domain due to its ability to reach maximum audiences. However, you can not rely solely on… Read more

Social monitoring is the process of tracking conversations and mentions across social media channels. It can track brand sentiment, measure marketing performance, and find… Read more

Social proof is a psychological concept that describes how the actions and opinions of others influence people. In social media, social proof takes the… Read more

“Social Selling” refers to the idea of doing sales through your social media platforms. As a salesperson, it requires you to pitch your product… Read more

A ‘Social Set’ consists of 1 profile each from Instagram, Facebook, Twitter, Pinterest, TikTok, and LinkedIn. It’s a way to organize your social media… Read more

“Social Sets” are the collection of various social media accounts like Facebook, Instagram, TikTok, LinkedIn, or Twitter under one umbrella. It’s like categorizing them… Read more

“Spamming” refers to the repetitive and often excessive distribution of unsolicited messages, typically in digital communication channels. This can include flooding email inboxes, social… Read more

Stan is a popular social media term used to describe someone who’s a fan of a celebrity or an influencer. This term was initially… Read more

‘Stock photos’ are ready-made images available for licensing, typically used for commercial or editorial purposes. They cover various subjects and themes, including business, lifestyle,… Read more

A subscriber is a user who opts to receive regular updates and content from a specific creator, channel, or account on a social media… Read more

A subscription box is a recurring delivery service where subscribers receive a curated selection of products, often on a monthly basis. These boxes are… Read more

A tag is a way to identify someone or something in a post or photo. Tags can also be used to identify people or… Read more

Targeting is a marketing term that refers to the process of narrowing down a target market for a product or service. A company will… Read more

“TBF,” short for “to be fair,” is a commonly used abbreviation in informal communication, particularly on social media. It heads a statement that aims… Read more

A thought leader is an individual or entity recognized for expertise and authority in a particular field or subject. They are often considered influencers… Read more

Thread refers to Twitter Threads. They are the strings of connected tweets from one person to make up a conversation. Twitter Threads allow you… Read more

TBT is an acronym for Throwback Thursday. It is a social media trend where users post their old or nostalgic pictures on social media… Read more

TikTok is a short-form, video-sharing social media platform that allows users to create 15 to 60 seconds long lip-syncing videos and upload them on… Read more

TikTok reaction is a way for users to engage and interact with platform content creators. It refers to a type of video users create… Read more

Tip jar is basically a Twitter feature that allows users to send money to their favourite creators or micro-influencers. The social media platform launched… Read more

Title tags are HTML elements that provide a succinct summary of a webpage’s content. These tags appear as headlines in search engine results pages… Read more

Topical relevance refers to the overall context of the content. It tells you how much the content of a webpage is related to a… Read more

Touch Grass is an Internet term used to tell someone they spend too much time online. This literally means that they should touch grass… Read more

Trending is a social media term that describes something popular on the Internet. It is considered trending when a specific topic goes viral on… Read more

It is usually added in contents that contain sexual abuse, violence, self-harm, eating disorders, and other explicit content. It can be in the form… Read more

Troll is a social media term that refers to someone who leaves offensive messages or comments on the Internet about someone else. This can… Read more

“Twitter list” is a term used for curated groups on X (formerly Twitter) . It allows you to manage content within distinct groups, and… Read more

Unfollow is a social media term that refers to not following a person, group, or organisation for a specific reason. It is possible that… Read more

In slang, “unserious” is used to describe someone or something that lacks seriousness, dedication, or a sincere attitude. It often implies a playful or… Read more

“Unsplash” is a platform renowned for offering a vast collection of high-quality, royalty-free stock images for users seeking visuals without the constraints of licensing… Read more

The term “unwell” refers to a condition of not feeling your best. It could refer to your mental or physical state, like a hangover,… Read more

URL is an acronym for uniform resource locator. It is the address of a unique source on the internet. A URL is formed by… Read more

Links help you to move from one website to another. However, if you copy-paste a link, it usually appears long and complicated to track…. Read more

User experience refers to the overall experience that happens to the user while interacting with a product, service, website, or an app. It includes… Read more

User-generated content is any content the users create, be it blogs, images, or videos. User-generated content is different from the content generated by any… Read more

Tracking the content is vital to know how it is performing. Marketers use various tools to measure the effectiveness of their digital marketing campaigns…. Read more

The term valid is used to establish that something is logically correct. Having a logically reasonable basis for an argument or debate is called… Read more

A vanity metric is a measurable quantity that can be assessed but cannot drive impressive results. These analytics appear amazing but do not provide… Read more

A vanity URL can be defined as a describable, customised, and easy-to-pronounce short link. It redirects the user directly to the brand as the… Read more

Verified is a term used to imply that something is true or exists. On social media, this term is associated with people who hold… Read more

Vibe check is a social media term used to refer to a person’s mood, situation, account, or group. It is a friendly way to… Read more

  A video is a recording of moving visual images that is broadcast on television or streamed online. There are numerous platforms available where… Read more

A ‘view’ on social media refers to the number of times a piece of content, such as a video, story, or post, has been… Read more

‘Vlogging’ is a blend of ‘video’ and ‘blogging,’ referring to creating and sharing video blogs. In vlogs, individuals document their lives, experiences, thoughts, and… Read more

‘Watch Later’ is a feature on social media platforms, particularly on video-sharing sites like YouTube, that allows users to save videos to a personal… Read more

Watch time refers to the time viewers spend watching any video on a social media network. You can understand it in a way; suppose… Read more

  The term ‘Web3’ was initiated by the co-founder of Ethereum soon after it was launched. The term defines an idea of an advanced… Read more

A ‘webinar’ is a seminar or workshop conducted over the Internet. It typically involves live presentations, lectures, or discussions delivered via video conferencing software… Read more

YouTube is one of the most powerful social media platforms in existence today. It is a free video-sharing website that allows users to watch,… Read more

YouTube’s presence has immensely grown in recent years with the growth of video marketing. Brands have started believing in the power of video content… Read more